6. What is 1 Design can change businesses
design?
2 Design is more than pretty pictures
Great 3 Talks benefits not features
Design
4 Thinks in flows not screens
5 Doesn’t make the user think
A Great 6 Starts with a great story
Design
Process 7 Uses design as a lever
8 Gets out of the office
9 Has a bible
10 Repeats & refines
7. 1
What is design?
Design can change
businesses.
25. ‣ Going through the sign up flow
‣ Completing a task in the product
‣ Error message in the product
‣ Viewing your home page
‣ Reading a marketing email
‣ Dealing with customer service
26. ‣ Going through the sign up flow +5
‣ Completing a task in the product +10
‣ Error message in the product -5
‣ Viewing your home page +1
‣ Reading a marketing email -10
‣ Dealing with customer service -5
40. Log In
1. User enters email address into
email field.
2. User enters password into
password field.
3. User clicks Log In button.
4. System validates login
information. If okay, User is
taken to Overview page.
75. “In the last six weeks, have you held a
celebration of a recently introduced
design problem?”
76. What is 1 Design can change businesses
design?
2 Design is more than pretty pictures
Great 3 Talks benefits not features
Design
4 Thinks in flows not screens
5 Doesn’t make the user think
A Great 6 Starts with a great story
Design
Process 7 Uses design as a lever
8 Gets out of the office
9 Has a bible
10 Repeats & refines