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LUsmCU intro presentation by Miek Gielkens
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LUsmCU intro presentation by Miek Gielkens
1.
Social Media Catch-upKnowledge
Forum Thursday, 5 May 2011
2.
Join the conversation
#LUsmCU
3.
4.
10.00 – 10.10Introduction
– Miek Gielkens
5.
6.
11.00 – 11.15 Coffee
break
7.
11.15 – 11.45 Social
media for B2B: IBM case - Yves Van Seters
8.
9.
10.
Why this forum?
11.
Our work has
changed Email newsletter Video Landing page Photo gallery Photos Feature Message board In depth Poll Animation Email alert Graphics Blog post Analysis Comments News story News story #tags Event
12.
13.
14.
15.
16.
Creation of virtual
persona’s fan pages promoting good deals (on eBay)
17.
Social media competitions
18.
Blogger involvementKoopjesfanaat
19.
20.
Fashion blogger contest
to position eBay as THE place to find good fashion deals
21.
Photo shoot with
6 famous bloggers (3 BEFR, 3 BENL) doing a make-over for less than €200
22.
Push via FB
& Twitter, blogs and print media
23.
Chief Gifting Officer
24.
73% of Belgian
women are responsible for Christmas gifts (eBay research)
25.
We wanted to
demonstrate advantages of online shopping
26.
27.
Charlotte Sterkens ,
Mathias Pattyn & Pieter De Wit - Socialmedia research team
28.
29.
10.00 – 10.10Introduction
– Miek Gielkens
30.
31.
11.00 – 11.15 Coffee
break
32.
11.15 – 11.45 Social
media for B2B: IBM case - Yves Van Seters
33.
34.
12.45 Lunch
Editor's Notes
Case – onlytobeused on screen – nottobeleftbehind at clients
Case – fordistribution in print/pdf toclient
Case Study
Case Study