1.
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2.
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3.
They ask questions.
Lots of questions.
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4.
This way, they can take
their experiences from
previous projects and
adapt it properly for new
situations.
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5.
They ask questions to find
out exactly what the
client wants to achieve.
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6.
Being inquisitive also lets
them know who the real
decision makers are, so
they can pull strings and
get things done.
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7.
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8.
They go out of their way to make up for the lack
of face-to-face communication
with clients and agency teams.
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9.
This gives clients more confidence that
they have it under control.
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10.
They are in constant sync with the
creative and production teams.
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11.
They properly set expectations for everyone
they’re working with.
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12.
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13.
They have an
awesome awareness
of their industry.
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14.
They get news from many
sources, and combine
their knowledge with
coworkers.
www.piethis.com

15.
They use mailing lists or
tools like Pie to share
best practices with their
team.
www.piethis.com

16.
This lets them benefit
from their own reading
and from everyone else’s
reading as well.
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17.
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18.
Elite account management involves
juggling two relationships …
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19.
…one with the client,
and one with your in-house team.
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20.
The best know how far their team
can be pushed, and when it’s time to back down.
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21.
They respect their team because clients will come and go,
but the agency team stays the same.
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22.
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23.
They have a rare combo of
project management skills
and emotional awareness.
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24.
They know how to secure
commitments and push
things forward…
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25.
And they also know when
to step on toes, but also
when to back down.
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26.
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27.
Before every big meeting, they
separately catch up with the
agency team and the client.
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28.
They share the meeting agenda
and quickly check if there are
any questions or issues.
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29.
They prevent unnecessary
surprises and gain the
confidence of the clients and
the team.
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30.
Elite account managers are
ultra-prepared, pro-active
and respect everyone’s time.
www.piethis.com

31.
Read the full article
on the Pie blog
www.piethis.com

32.
Work Smarter, Together
Pie is a web app for sharing
things with your coworkers.
!
Account Managers can start
conversations with their team
about industry news, best
practices and anything else they
find on the web.
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33.
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