How to write a clear and effective elevator pitch For more English tutorials, please visit: https://www.thelecturette.com

1. How to write
an elevator
pitch

2. How to write
an elevator
pitch
1. What is an elevator pitch?
2. Why are they important?
3. How to write an elevator pitch
4. Examples
5. Tips

3. 1
What is an
elevator
pitch?
1. A short presentation (under 2 min.)
2. About yourself, an idea, a product or service

4. 2
Why are
they
important?
Elevator pitch is:
• a good icebreaker to start a conversation.
• a good and concise summary of who you
are, your background, and of what you
want.
• a transition from a (phone) screen
impression of you to the in-person you.
• a useful tool during exciting opportunities.
• an opportunity to take the lead in a
conversation.

5. 3
How to
write an
elevator pitch
An elevator pitch has 4 parts:
• Introducing yourself
• Providing a summary of what you do
• Explaining what you want
• Finishing with a call to action

6. 3
How to
write an
elevator pitch
Who are you?
• Giving your full name
• Extending your hand for a handshake, or
bow, etc, (according to customs)
• Add a pleasantry like, ‘It’s nice to meet you!’

7. 3
How to
write an
elevator pitch
What do you do?
• Briefly describe your background
• Give a brief overview of your education
• Briefly explain your work experience
• Mention your specialities
• Mention your strenghts

8. 3
How to
write an
elevator pitch
Example: What do you do?

9. 3
How to
write an
elevator pitch
What do you want?
• This part depends on what you are using the
pitch for.
• The ‘ask’ could be consideration for a job
opportunity, an internship, to simply obtain
contact information, etc.
• This is where you explain your ‘value’ or
what you audience has to gain from
interacting with you.
• This is where you explain what you have to
offer.

10. 3
How to
write an
elevator pitch
Example: What do you want?

11. 3
How to
write an
elevator pitch
Finishing with a call to action
End your pitch by:
• Asking for what you want to happen next. (e.g.
asking for a meeting, expressing interest in a
job, etc.)
• If your request is agreed to, thanking your
audience for their time and getting their
contact information.
• Ending the conversation with action-oriented
farewell, like: ‘Thank you for your time. I will
send you a follow-up email tonight. Have a
great day.’

12. 3
How to
write an
elevator pitch
Example: Call to action

13. 4
Elevator
pitch
examples

14. 4
Elevator
pitch
examples

15. 4
Elevator
pitch
examples

16. 5
Elevator
pitch
tips
After you have developed your pitch:
• Read it out loud to yourself to detect
mistakes, and opportunities for saying
things more concisely.
• Ask a friend to help you practice out loud
and to give feedback. This will help you to
polish your speech.
• Don’t rush through your pitch and keep it
around 100 words.

17. 5
Elevator
pitch
tips
After you have developed your pitch
• Make it conversational. Planning your pitch
in advance is good but avoid sounding
rehearsed in delivery. Focus on the
structure, not on the words.
• Avoid niche words and phrases. acronyms,
technical terms, industry specific words.
They can alienate your audience.
• Express confidence. Hold your chest high,
your shoulders back, and smile.

18. For more presentations, visit:
resources for teachers and learners of English