The press release was written for the purpose of launching the new iPod nano, which was the chosen product for our project in Selected Topics in Communication Management. The project was to create a product profile including all the media kits such as press releases, media alert, pitch letter, etc.

1. FOR IMMEDIATE RELEASE
Contact:
Pimpisa Jular, Apple South Asia (Thailand) Ltd.
Tel : 0 2658 3000 ext 113
MOVE AND GROOVE WITH THE NEW IPOD NANO’S GRAND OPENING
NIGHT “RHYTHM OF LIFE.”
Bangkok, November 6, 2009 – The new iPod Nano’s official release will be made in
an upcoming event, “Rhythm of Life,” which will be held on the 7th of November on
8th floor, Zen Gallery at Central World. In this exclusive event, the new functions of
the iPod Nano will be demonstrated for the audience to experience the real fun.
Moreover, to ensure that the night will be absolutely vibrant and hypnotizing, a mini
concert by the new endorser, Tattoo Color, the young and funky music band, will
certainly guarantee the joy. In addition, with this latest exciting innovation from
Apple, the new iPod Nano will soon after be released in the market the beginning of
December for music lovers to rock and roll with even more groovy functions.
As Apple has always been developing new effective devices to respond to and satisfy
its customers’ needs and lifestyles, Apple’s products such as its range of MAC
computers, iPods, and iPhones, all of which have always been in the top selection
choices of the technological savvies and gadget lovers in the electronic items
category. Apple is confident that this new-fangled widget will be the future trend for
music endorsers with various lifestyles because it will allow its users to capture their
fun and spontaneous moments in lives with a high definition video recorder, a never
before available option in the previous iPod line. In addition, this new added function
is believed to enhance users’ ability to open up their own realm of imagination and
creativity.
The “Rhythm of life” night will be made in a mini disco-like atmosphere style, where
all the guests will enjoy their night moving and enjoying with the new ability of the
iPod Nano, along with a close-up live concert from Tattoo Color. “There will be a
surprise from us that’s for sure but what will it be you will have to come and see for
yourselves, so just come and party with us,” said Dim, Tattoo Color’s vocalist.
Furthermore, the event will be hosted by a talented VJ, Diana Jongjintanakarn from
Channel V Thailand; she has a great music taste and knowledge and will surely keep
the night funky and spinning. The fun will begin at 8pm. to 10pm.; finger food and
cool drinks will be served all night long. Moreover, to bring out the guests’ personal
creations, the dress code theme is “color splash,” which correlates to the lively
attributes of the endorsers themselves and also the actual iPod Nano that is available
in 9 different rich shades. A part of the fun activities of the night will involve the
costume competition where guests will be judged by the ingenuity of their outfits; the
prize is the new iPod Nano, which will be given out to the top 5 winners of the night.
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“We will try the best of our ability to magically make the night full of creativity and
imagination to let our guests know how life could be so much fun with this new tiny
gadget, the new iPod Nano. So, we are expecting a lot of incomers; with great people
and great music, we are positive that the night will be memorable,” said Steve Jobs,
Apple’s CEO, who will be attending this special occasion.
The invitation will be sent out to Apple’s frequent customers and celebrities who
enjoy living different ways of fun lifestyles. The night will be exclusive and
glamorous, and this will be another magnifying event from Apple Thailand that music
lovers should not miss out. Come and join the night to rock the music and roll the
camera with the new iPod Nano.
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