1. Part 3:
How NOT
to Engage Wine
Bloggers & Others
On Social Media

2. LennDevours.com

3. Wrote an article about
Finger Lakes Reisling

4. Winemaker responded

5. But first, a little about
this winery...

6. Has a blog

7. Has a blog
Is on Twitter

8. Has a blog
Is on Twitter
Even has a video blog
(vlog)

9. You would think he
would get it...

10. “...ignorance at it's best..a punk
wine want a be, NO ?...you are
dust...”

11. “you are nothing but
pollution on the web...a bad
blogger...”

12. “Hey Strappo...U R putting it to
Lenn to have him aid you in
libel...as your name suggest do you
have him over a barrel?”

14. One Problem:
Google loves blogs
(and Twitter and all social media)

15. Google Search for ill-fated winemaker

16. Do NOT do this!

17. Instead, Engage
• Be nice (does this really have to be said?
Apparently so!)
• Honor the person’s point of view
• Attempt win them over
• Even if you can’t it is still a win (Google)
• Never try to buy influence (don’t be shady)

18. Take Away #1:
Social Media is
Valuable, and you can
leverage it to build your
personal brand

19. Take Away #2:
You Can Use Social
Media to Become A
Mini Sales Channel For
Your Winery

20. Take Away #3:
3. Don’t Drink and Do
Social Media (Be Nice)