1. Gifting a lifetime gift:
Share the moment of
happiness throughout
you lifetime.
2. Idea…
Educating people that insurance
should not be purchased out of threat.
It should be considered as a gift of
lifetime. A gift that can be passed on
to the generations to come. An
insurance policy should bring in joy to
the family.
3. ON SHELF…
An empty shelf at the billing counter of all
the malls, grocery shop and at places with
high footfall carrying the below message.
Is Your purchase complete?
Have you bought happiness !!!
Drop in your card/
Fill in the form and we will
Send you joy and happiness
4. Is Your purchase complete?
Drop in your card/
Fill in the form and we will
Send you joy and happiness
The tagline should become the medium of communication
Between people.
Effective use of this tagline by different mediums like
•Look Walkers
•Billboards
•Post-it in news papers
•Radio
5. 360° Definition
What’s included
OOH
Radio Press
TV
Direct Cinema
Transport
Digital/Online
Mobile
Events/
Telecoms
Experiential
Branding Marketing
Associate LIFE INSURANCE Floor Graphics/Stickers
Marketing
Sponsorships
CRM
Programming/
Merchandising Placement
PR, Word of
Promotional Mouth Ambassadors
Stands Ambient
6. Effective use of 360° medium
The campaign is designed in a format that one after another
People see Life Insurance selling happiness be it in the form of
• A father buying happiness for his son when he growing up
(e.g.Education policy).
• A son buying happiness for his father when he is growing old.
(e.g.Health policy)
• A mother buying happiness for her daughter at the time of her marriage.
(A policy instead of dowry.)
