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E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce


Internet
E-Commerce


Internet
E-Commerce


(

27.4)

Internet
E-Commerce

B2C

73.3%
B2B 25.5%
B2G 1.2%
E-Commerce

E-Commerce


5







6-50

50

27.5%

4%

68.5%
E-Commerce
2553



608,587

 B2G

272,295

44.7%

 B2B

251,699

41.4%

 B2C

84,593

13.9%
E-Commerce

 66%

B2B

B2G


13.7%

18.3%

2%
E-Commerce

E-Commerce


50.3





33.5


16.2
E-Commerce




e-Banking



48.6%



ATM 77.4%

27.1%
E-Commerce
e-Commerce



61.2%



58.2%




57.7%




46.6%
27.3%
22.7%
E-Commerce
–



/
E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce


–
E-Commerce


–
E-Commerce
7




Search Cost


2

Soda-
E-Commerce
7





TCP/IP

E-Commerce
7







–
www.google.com (
E-Commerce
7





Amazon.com
E-Commerce




Amazon.com
www.google.com
Google Adword
E-Commerce




eBay.com


download

Digital Good
E-Commerce




(Network Effect)

Window, Facebook
E-Commerce




Thaisecondhand.com
Ensogo.com, Misslily.com

E-Commerce




eBay.com


E-Commerce

E-Commerce

 B2C
 B2B
 C2C

 Mobile

www.chulabook.com
www.officedepot.co.th
www.dealfish.co.th
Facebook
Commerce
E-Commerce
E-Commerce




Soda-Gram.com





24
E-Commerce







24
E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce



E-Commerce




Program

Affiliate
E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C




E-Commerce
B2C
–









Ensogo



E-Commerce




B2C
(Service Provider) –
E-Commerce
B2C




E-Commerce


B2B
E-Commerce


Catalog

B2B – Auction

e-

Auction
www.carsonweb.com





e-Catalog

www.bigboxx.com
E-Commerce


B2B – Exchange
E-Commerce


B2C - Collaborative

webcor
E-Commerce


B2B – Reverse Auction
E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce


iPhone

E-Commerce




–



www.shopping.co.th
E-Commerce
2





–

www.tohome.com
www.trendyday.com


www.misslily.com
www.beautyintrend.com
E-Commerce




Se-Ed.com
3







Amazon.com

–
E-Commerce






–
E-Commerce




–
Shopbot (Shopping Robot)

2

–
www.bizrate.com, www.mysimon.com





– www.addall.com (
www.carpoint.com (

)
)
E-Commerce
E-Commerce
E-Commerce
E-Commerce

E-Commerce

E-Commerce

E-Commerce


-

TRUSTe, Verisign, BBBOnline, WebTrust


E-Commerce


133
E-Commerce


•
•
•
•
134

E-Mail :
E-commerce


135

E-Mail :
e-mail list
MailChimp
E-commerce


136

E-Mail :
e-mail list
MailChimp
E-commerce


137

E-Mail :
e-mail list
MailChimp
E-commerce


138

E-Mail :
e-mail list
MailChimp
E-commerce


139

E-Mail :
e-mail list
MailChimp
E-commerce


140

E-Mail :
e-mail list
MailChimp
E-commerce


E-Mail :




141

(Newsletter) –

(Promotion) –
E-commerce


E-Mail :





142

(Event) –

(Announcement) –
E-commerce


E-Mail :


(Bounce Rate) –



143

(Open Rate) –



(Click-Through Rate) –
E-commerce


144

Banner
E-commerce


145

Banner :
E-commerce


Banner :




Conversion Rate

146

CTR
E-commerce


Banner :


CPM (Cost Per Mile)

3.11
www.sanook.com
 CPC (Cost Per Click)

147

Fixed Fee

1,000

CPM
E-commerce


148

Banner :
E-commerce


149

–
E-commerce


150

–
E-commerce


151

Site Sponsoring
E-commerce


152
E-commerce


153
E-commerce


154
E-commerce


155
E-commerce


156
E-commerce


157

Search Engine Optimization

HTML
(www.beautyslimshop.com)
E-commerce


158

Search Engine Optimization

HTML
(www.beautyslimshop.com)
E-commerce


Search Engine Optimization
–



6
SEO
159

)

(
E-commerce


Search Engine Optimization

Link




Directory)
160

(Web
E-commerce


Search Engine Optimization

Link


161
E-commerce


Google Adwords –

35
URL

162

25
35
E-commerce


163

Google Adwords
E-commerce


Google Adwords –


Adwords


164

CPC
CPC

CPC
E-commerce


165

Google Adwords –
E-commerce


166
Social Media


167

Social Media
Social Media
3.0





168

1.0



2.0

3
Social Media
3.0





169

3

3.0

social
Social Media


Media

170

Social
Social Media


171

Social Media – Turban et
al (2012: 301)
“

”
Social Media
Social Media




Brand
social media
two-way communication
(Engagement)

172
Social Media


173

Social Media
Social Media
Social Media




174
Social Media
Social Media




www.kafaak.com

175
Social Media


176

Social Media
Social Media
Social Media




marketing

viral

facebook, instagram, youtube
share
Retweet (RT)
177
Social Media


178

Social Media
Social Media
social media




179

Blog
Social Media
social media




180

Twitter
Social Media


181

social media
 Social Network
Social Media


182

social media
 Media Sharing
Social Media


183

social media
 Media Sharing
Social Media


184

social media
 Media Sharing
Social Media


185

social media
 Social Bookmarking
Social Media


186

social media
 Online Forum
Social Media
Social Media




187
Social Media
Social Media




188
Social Media
Social Media




189
Social Media
Social Media




190
Social Media
Social Media




191
Social Media
Social Media




192
Social Media
Social Media




193
Social Media
Social Media




194
Social Media
Social Media




195
Social Media
Social Media




196
Social Media
Social Media




197
Social Media
Social Media




198
Social Media
Social Media




(Engagement)




199

3
Social Media
Social Media




5


A

200

–
Social Media
Social Media




5


201


Social Media


202

–
Social Media


4


203

–
Social Media


4


204
Social Media


4


205
Social Media


206

4

- Facebook Ads
Social Media


207

4

- Facebook Ads
Social Media


208

4

- Facebook Ads
Social Media


209

4

- Facebook Ads
Social Media


210

4

- Facebook Ads
Social Media


211

4

- Facebook Ads
Social Media


212

4

– Foursquare
Social Media


4


213
Social Media


4


214
Social Media


4


215
Social Media


4
Association

– Brand



Identity

216

Brand

/
Social Media
 VolVo



”

“

217
Social Media


218

4
Association

– Brand
Social Media

219
Social Media


220

4
Association

– Brand
Social Media

221
Social Media

222
Social Media

223
Social Media

224
Social Media

225
Social Media

226
Social Media


4
Loyalty

– Brand

CRM




(Personalized)

227
Social Media


Relationship –

5





228


Social Media


Relationship –

CRM

5


Facebook


229

Twitter
Social Media


Relationship –

CRM

5
–



Twitter

Wall
230

SMS
Facebook
Social Media


Relationship –
CRM

CRM




231

Facebook
Social Media

232
Social Media


Relationship –
CRM

CRM



-

SCB



-

LOVE IS



-



233
Social Media


Relationship –
CRM


–

Facebook
234

CRM

Twitter

Sansiri
CRM
Social Media
Social Media



iEducation





4-6



Social Media

235
Social Media


Social Media
iEducation
 Brand Awareness

“Karaoke Singing
Contest”
(YouTube, Facebook)

“
(Facebook)


236

Viral

(YouTube)
Social Media




Social Media
Perceived Quality


(Facebook, YouTube)


(Facebook, YouTube)


iEducation (Facebook)
237

iEducation
Social Media


Social Media
iEducation
 Brand Association –
Play + Learn = Plearn


(Facebook, Instagram)
(Facebook, Socialcam, YouTube)


(Facebook)
238


Social Media


Social Media
 Brand Loyalty




Feedback
Facebook Group
3


239

e-book

e-mail

iEducation
iEducation
Social Media
Social Media






Facebook –

Group
 YouTube –

240

Twitter –

iEducation
E-CRM


241

E-CRM
E-CRM




5-7



242
E-CRM
5



–



Banner
 Google
 Facebook Ad

Social Media


243


E-CRM
5




–
Newsletter
facebook account

244

e-mail,

,
E-CRM
5




245

–
E-CRM
5



–





246

–
E-CRM
(Customer Life



Time Value)

“
?
247
E-CRM


Time Value)

248

(Customer Life
E-CRM
(Customer Life



Time Value) –

CLV

249

CLV
E-CRM


Time Value) –




250



(Customer Life
E-CRM


251
E-CRM


252

(Contact Point)
E-CRM


(Contact Point) – iRobot

RightNow
253

iRobot

CRM
E-CRM


254

(Customization)
E-CRM


255

(Customization)
E-CRM


– Officemate



256

My catalog –

My Quotation –

(Customization)
E-CRM



www.amazon.com
www.weather.com (
)


www.stable.com
257
E-CRM
CRM




–

(
258

)
E-CRM
CRM




–
My Yahoo!

www.amazon.com
259
E-CRM
CRM




CRM –
CRM,

260
E-CRM
CRM




261

–
Social Media
CRM
Comcast
Twitter
E-Payment










262


E-Payment
3



–




263

–



-
E-Payment

264
E-Payment
Payment



Gateway





3
2




265

200,000
E-Payment


266

K-Payment Gateway

www.thaiepay.com
www.taradpay.com
4
E-Payment
2




SSL –

SSL

(Web Server)

267
E-Payment
2




268

SET –
E-Payment


269

– Paypal -
E-Payment


270

– Paypal -
E-Payment
– Paysbuy –




271
E-Payment
– Paysbuy –




272
E-Payment
– Paysbuy –









273

Internet Banking, ATM
E-Payment
– Paysbuy –




274
E-Payment
– Paysbuy –







275
E-Payment


276

–
E-Payment


277

–

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