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Mba ecommerce
1.
E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
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E-Commerce
52.
E-Commerce
53.
E-Commerce
54.
E-Commerce
55.
E-Commerce Internet
56.
E-Commerce Internet
57.
E-Commerce ( 27.4) Internet
58.
E-Commerce B2C 73.3% B2B 25.5% B2G 1.2%
59.
E-Commerce
60.
E-Commerce 5 6-50 50 27.5% 4% 68.5%
61.
E-Commerce 2553 608,587 B2G 272,295 44.7% B2B 251,699 41.4%
B2C 84,593 13.9%
62.
E-Commerce 66% B2B B2G 13.7% 18.3% 2%
63.
E-Commerce
64.
E-Commerce 50.3 33.5 16.2
65.
E-Commerce e-Banking 48.6% ATM 77.4% 27.1%
66.
E-Commerce e-Commerce 61.2% 58.2% 57.7% 46.6% 27.3% 22.7%
67.
E-Commerce – /
68.
E-Commerce
69.
E-Commerce
70.
E-Commerce
71.
E-Commerce
72.
E-Commerce
73.
E-Commerce
74.
E-Commerce
75.
E-Commerce –
76.
E-Commerce –
77.
E-Commerce 7 Search Cost 2 Soda-
78.
E-Commerce 7 TCP/IP
79.
E-Commerce 7 – www.google.com (
80.
E-Commerce 7 Amazon.com
81.
E-Commerce Amazon.com www.google.com Google Adword
82.
E-Commerce eBay.com download Digital Good
83.
E-Commerce (Network Effect) Window, Facebook
84.
E-Commerce Thaisecondhand.com Ensogo.com, Misslily.com
85.
E-Commerce eBay.com
86.
E-Commerce
87.
E-Commerce B2C B2B
C2C Mobile www.chulabook.com www.officedepot.co.th www.dealfish.co.th Facebook Commerce
88.
E-Commerce
89.
E-Commerce Soda-Gram.com 24
90.
E-Commerce 24
91.
E-Commerce
92.
E-Commerce
93.
E-Commerce
94.
E-Commerce
95.
E-Commerce
96.
E-Commerce
97.
E-Commerce
98.
E-Commerce Program Affiliate
99.
E-Commerce B2C
100.
E-Commerce B2C
101.
E-Commerce B2C
102.
E-Commerce B2C
103.
E-Commerce B2C
104.
E-Commerce B2C
105.
E-Commerce B2C
106.
E-Commerce B2C – Ensogo
107.
E-Commerce B2C (Service Provider) –
108.
E-Commerce B2C
109.
E-Commerce B2B
110.
E-Commerce Catalog B2B – Auction e- Auction www.carsonweb.com e-Catalog www.bigboxx.com
111.
E-Commerce B2B – Exchange
112.
E-Commerce B2C - Collaborative webcor
113.
E-Commerce B2B – Reverse
Auction
114.
E-Commerce iPhone
115.
E-Commerce iPhone
116.
E-Commerce iPhone
117.
E-Commerce iPhone
118.
E-Commerce iPhone
119.
E-Commerce iPhone
120.
E-Commerce iPhone
121.
E-Commerce – www.shopping.co.th
122.
E-Commerce 2 – www.tohome.com www.trendyday.com www.misslily.com www.beautyintrend.com
123.
E-Commerce Se-Ed.com 3 Amazon.com –
124.
E-Commerce –
125.
E-Commerce – Shopbot (Shopping Robot) 2 – www.bizrate.com,
www.mysimon.com – www.addall.com ( www.carpoint.com ( ) )
126.
E-Commerce
127.
E-Commerce
128.
E-Commerce
129.
E-Commerce
130.
E-Commerce
131.
E-Commerce
132.
E-Commerce - TRUSTe, Verisign, BBBOnline,
WebTrust
133.
E-Commerce 133
134.
E-Commerce • • • • 134 E-Mail :
135.
E-commerce 135 E-Mail : e-mail list MailChimp
136.
E-commerce 136 E-Mail : e-mail list MailChimp
137.
E-commerce 137 E-Mail : e-mail list MailChimp
138.
E-commerce 138 E-Mail : e-mail list MailChimp
139.
E-commerce 139 E-Mail : e-mail list MailChimp
140.
E-commerce 140 E-Mail : e-mail list MailChimp
141.
E-commerce E-Mail : 141 (Newsletter) – (Promotion)
–
142.
E-commerce E-Mail : 142 (Event) – (Announcement)
–
143.
E-commerce E-Mail : (Bounce Rate)
– 143 (Open Rate) – (Click-Through Rate) –
144.
E-commerce 144 Banner
145.
E-commerce 145 Banner :
146.
E-commerce Banner : Conversion Rate 146 CTR
147.
E-commerce Banner : CPM (Cost
Per Mile) 3.11 www.sanook.com CPC (Cost Per Click) 147 Fixed Fee 1,000 CPM
148.
E-commerce 148 Banner :
149.
E-commerce 149 –
150.
E-commerce 150 –
151.
E-commerce 151 Site Sponsoring
152.
E-commerce 152
153.
E-commerce 153
154.
E-commerce 154
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E-commerce 155
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E-commerce 156
157.
E-commerce 157 Search Engine Optimization HTML (www.beautyslimshop.com)
158.
E-commerce 158 Search Engine Optimization HTML (www.beautyslimshop.com)
159.
E-commerce Search Engine Optimization – 6 SEO 159 ) (
160.
E-commerce Search Engine Optimization Link Directory) 160 (Web
161.
E-commerce Search Engine Optimization Link 161
162.
E-commerce Google Adwords – 35 URL 162 25 35
163.
E-commerce 163 Google Adwords
164.
E-commerce Google Adwords – Adwords 164 CPC CPC CPC
165.
E-commerce 165 Google Adwords –
166.
E-commerce 166
167.
Social Media 167 Social Media
168.
Social Media 3.0 168 1.0 2.0 3
169.
Social Media 3.0 169 3 3.0 social
170.
Social Media Media 170 Social
171.
Social Media 171 Social Media
– Turban et al (2012: 301) “ ”
172.
Social Media Social Media Brand social
media two-way communication (Engagement) 172
173.
Social Media 173 Social Media
174.
Social Media Social Media 174
175.
Social Media Social Media www.kafaak.com 175
176.
Social Media 176 Social Media
177.
Social Media Social Media marketing viral facebook,
instagram, youtube share Retweet (RT) 177
178.
Social Media 178 Social Media
179.
Social Media social media 179 Blog
180.
Social Media social media 180 Twitter
181.
Social Media 181 social media
Social Network
182.
Social Media 182 social media
Media Sharing
183.
Social Media 183 social media
Media Sharing
184.
Social Media 184 social media
Media Sharing
185.
Social Media 185 social media
Social Bookmarking
186.
Social Media 186 social media
Online Forum
187.
Social Media Social Media 187
188.
Social Media Social Media 188
189.
Social Media Social Media 189
190.
Social Media Social Media 190
191.
Social Media Social Media 191
192.
Social Media Social Media 192
193.
Social Media Social Media 193
194.
Social Media Social Media 194
195.
Social Media Social Media 195
196.
Social Media Social Media 196
197.
Social Media Social Media 197
198.
Social Media Social Media 198
199.
Social Media Social Media (Engagement) 199 3
200.
Social Media Social Media 5 A 200 –
201.
Social Media Social Media 5 201
202.
Social Media 202 –
203.
Social Media 4 203 –
204.
Social Media 4 204
205.
Social Media 4 205
206.
Social Media 206 4 - Facebook
Ads
207.
Social Media 207 4 - Facebook
Ads
208.
Social Media 208 4 - Facebook
Ads
209.
Social Media 209 4 - Facebook
Ads
210.
Social Media 210 4 - Facebook
Ads
211.
Social Media 211 4 - Facebook
Ads
212.
Social Media 212 4 – Foursquare
213.
Social Media 4 213
214.
Social Media 4 214
215.
Social Media 4 215
216.
Social Media 4 Association – Brand Identity 216 Brand /
217.
Social Media VolVo ” “ 217
218.
Social Media 218 4 Association – Brand
219.
Social Media 219
220.
Social Media 220 4 Association – Brand
221.
Social Media 221
222.
Social Media 222
223.
Social Media 223
224.
Social Media 224
225.
Social Media 225
226.
Social Media 226
227.
Social Media 4 Loyalty – Brand CRM (Personalized) 227
228.
Social Media Relationship – 5 228
229.
Social Media Relationship – CRM 5 Facebook 229 Twitter
230.
Social Media Relationship – CRM 5 – Twitter Wall 230 SMS Facebook
231.
Social Media Relationship – CRM CRM 231 Facebook
232.
Social Media 232
233.
Social Media Relationship – CRM CRM - SCB - LOVE
IS - 233
234.
Social Media Relationship – CRM – Facebook 234 CRM Twitter Sansiri CRM
235.
Social Media Social Media iEducation 4-6 Social
Media 235
236.
Social Media Social Media iEducation
Brand Awareness “Karaoke Singing Contest” (YouTube, Facebook) “ (Facebook) 236 Viral (YouTube)
237.
Social Media Social Media Perceived
Quality (Facebook, YouTube) (Facebook, YouTube) iEducation (Facebook) 237 iEducation
238.
Social Media Social Media iEducation
Brand Association – Play + Learn = Plearn (Facebook, Instagram) (Facebook, Socialcam, YouTube) (Facebook) 238
239.
Social Media Social Media
Brand Loyalty Feedback Facebook Group 3 239 e-book e-mail iEducation iEducation
240.
Social Media Social Media Facebook
– Group YouTube – 240 Twitter – iEducation
241.
E-CRM 241 E-CRM
242.
E-CRM 5-7 242
243.
E-CRM 5 – Banner Google Facebook
Ad Social Media 243
244.
E-CRM 5 – Newsletter facebook account 244 e-mail, ,
245.
E-CRM 5 245 –
246.
E-CRM 5 – 246 –
247.
E-CRM (Customer Life Time Value) “ ? 247
248.
E-CRM Time Value) 248 (Customer Life
249.
E-CRM (Customer Life Time Value)
– CLV 249 CLV
250.
E-CRM Time Value) – 250 (Customer
Life
251.
E-CRM 251
252.
E-CRM 252 (Contact Point)
253.
E-CRM (Contact Point) –
iRobot RightNow 253 iRobot CRM
254.
E-CRM 254 (Customization)
255.
E-CRM 255 (Customization)
256.
E-CRM – Officemate 256 My catalog
– My Quotation – (Customization)
257.
E-CRM www.amazon.com www.weather.com ( ) www.stable.com 257
258.
E-CRM CRM – ( 258 )
259.
E-CRM CRM – My Yahoo! www.amazon.com 259
260.
E-CRM CRM CRM – CRM, 260
261.
E-CRM CRM 261 – Social Media CRM Comcast Twitter
262.
E-Payment 262
263.
E-Payment 3 – 263 – -
264.
E-Payment 264
265.
E-Payment Payment Gateway 3 2 265 200,000
266.
E-Payment 266 K-Payment Gateway www.thaiepay.com www.taradpay.com 4
267.
E-Payment 2 SSL – SSL (Web Server) 267
268.
E-Payment 2 268 SET –
269.
E-Payment 269 – Paypal -
270.
E-Payment 270 – Paypal -
271.
E-Payment – Paysbuy – 271
272.
E-Payment – Paysbuy – 272
273.
E-Payment – Paysbuy – 273 Internet
Banking, ATM
274.
E-Payment – Paysbuy – 274
275.
E-Payment – Paysbuy – 275
276.
E-Payment 276 –
277.
E-Payment 277 –
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