Customer Acquisition GROWTalks
•
10 j'aime•9,239 vues
This document discusses using inbound marketing to acquire customers. It emphasizes creating useful content to attract potential customers when they are ready to buy, rather than interrupting them with push marketing. The document outlines building digital relationships through content before closing a sale. It provides a marketing campaign structure that analyzes opportunities, creates an offer and landing pages, nurtures leads, promotes through email, blogging and social media, then analyzes results to improve the next campaign.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (20)
Similaire à Customer Acquisition GROWTalks
Similaire à Customer Acquisition GROWTalks (20)
Plus de Laura "@pistachio" Fitton
Plus de Laura "@pistachio" Fitton (20)
Dernier
Dernier (20)
Customer Acquisition GROWTalks
- 1. Customer Acquisi.on via Inbound Marke/ng Inbound marketing is a fundamental shi5 in how we relate to potential customers
- 2. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM Image Credit: RangerRick!
- 3. hunt Photo of hun.ng #inbound12
- 4. sow and gather. Photo of agriculture #inbound12
- 7. START ATTRACTING consumers through relevant, useful, easy-to- find content when they need it.
- 8. PULL EARNED OWN ATTRACT ASSET VS. PUSH Email PAID RENT INTERRUPT INVENTORY 8
- 10. Readiness to buy… START RESPONDING to how they make decisions.
- 11. Image Credit:! Nisha A! “ Marketers need to build digital relationships and reputation before closing a sale. CHRIS BROGAN KEYNOTE SPEAKER FOUNDER, NEW MARKETING LABS
- 12. ! “ ! ! By publishing ! ! ! content that shows ! ! ! buyers you ! ! ! understand their ! ! ! problems and can ! ! ! show them how to ! ! ! solve them, you build ! ! ! credibility. ! ! ! ALBEE ! ! ! ARDATH ! AUTHOR OF EMARKETING STRATEGIES ! ! FOR THE COMPLEX SALE ! ! ! ! ! ! ! ! ! ! !
- 13. Marke&ng Campaign Structure Offer LP + Analyze CTA Social LN Blog Email
- 14. Offer Iden&fy Conversion Opportuni&es and Make New Offer. LP + Build Landing Page, Call To Ac&on and Thank You Page to adver&se the offer. CTA LN AGach Lead Nurturing Campaign to the Offer. Email Build Targeted List and Email Exis&ng Contacts the new offer. Blog Write blog ar&cles around the topic of the offer to promote on website. Promote Schedule social media promo&ons of landing page and blog posts Analyze Analyze the results of each element to improve next campaign
- 15. “ ! ! ! ! ! ! ! ! Good content ! ! ! should be at the ! ! ! heart of your ! ! ! strategy, but it is ! ! ! equally important to ! ! keep the display ! ! ! context of that ! ! ! content in mind as ! ! ! well. ! ! ! ! ! ! ! TIM FRICK ! AUTHOR OF RETURN ON ENGAGEMENT ! ! ! ! Image Credit: Lee Ann L.! !
- 16. HubSpot Guide to Internet Marke&ng Campaign Structure Offer LP + Analyze CTA Social LN Blog Email
- 17. GET share
- 18. share ideas
- 19. Create an Offer Offer Link to Offer
- 21. Create a Conversion Path CTA LP Link to CTA Link to LP
- 22. build lists
- 24. Attach a Lead Nurturing Campaign LN
- 25. demand attention
- 26. create demand #inbound12
- 27. Promote Your Offer Through Email Email Link to Email
- 28. Promote Your Offer Through Blogging Blog Link to Blog Article
- 29. Promote Your Offer Through Social Media Promote
- 30. Analyze Results Analyze
- 33. Offer Consul&ng to Develop Irresis&ble Offers LP + Landing Page and Call to Ac&on Tools CTA LN Automated Email Nurturing Tools Email Email Marke&ng Tools Blog Blogging + SEO Tools Promote Social Media Automa&on Tools Analyze Analy&cal Tools To Measure Every Element of a Campaign
- 34. Thank you.