This document discusses using inbound marketing to acquire customers. It emphasizes creating useful content to attract potential customers when they are ready to buy, rather than interrupting them with push marketing. The document outlines building digital relationships through content before closing a sale. It provides a marketing campaign structure that analyzes opportunities, creates an offer and landing pages, nurtures leads, promotes through email, blogging and social media, then analyzes results to improve the next campaign.
Falcon Invoice Discounting: The best investment platform in india for investors
Customer Acquisition GROWTalks
1. Customer
Acquisi.on
via
Inbound
Marke/ng
Inbound
marketing is a
fundamental
shi5
in how we relate
to potential
customers
2. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
8. PULL
EARNED
OWN
ATTRACT
ASSET
VS.
PUSH
Email
PAID
RENT
INTERRUPT
INVENTORY
8
9.
10. Readiness
to buy…
START RESPONDING
to how they make
decisions.
11. Image Credit:!
Nisha A!
“
Marketers need to build digital
relationships and reputation
before closing a sale.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
12. !
“
!
!
By publishing
!
!
!
content that shows
!
!
!
buyers you
!
!
!
understand their
!
!
!
problems and can
!
!
!
show them how to
!
!
!
solve them, you build
!
!
!
credibility.
!
!
!
ALBEE
!
!
!
ARDATH !
AUTHOR OF EMARKETING STRATEGIES
!
!
FOR THE COMPLEX SALE
!
!
!
!
!
!
!
!
!
!
!
14. Offer
Iden&fy
Conversion
Opportuni&es
and
Make
New
Offer.
LP
+
Build
Landing
Page,
Call
To
Ac&on
and
Thank
You
Page
to
adver&se
the
offer.
CTA
LN
AGach
Lead
Nurturing
Campaign
to
the
Offer.
Email
Build
Targeted
List
and
Email
Exis&ng
Contacts
the
new
offer.
Blog
Write
blog
ar&cles
around
the
topic
of
the
offer
to
promote
on
website.
Promote
Schedule
social
media
promo&ons
of
landing
page
and
blog
posts
Analyze
Analyze
the
results
of
each
element
to
improve
next
campaign
15. “
!
!
!
!
!
!
!
!
Good content
!
!
!
should be at the
!
!
!
heart of your
!
!
!
strategy, but it is
!
!
!
equally important to
!
!
keep the display
!
!
!
context of that
!
!
!
content in mind as
!
!
!
well.
!
!
!
!
!
!
!
TIM FRICK
!
AUTHOR OF RETURN ON ENGAGEMENT
!
!
!
!
Image Credit: Lee Ann L.! !
16. HubSpot
Guide
to
Internet
Marke&ng
Campaign
Structure
Offer
LP
+
Analyze
CTA
Social
LN
Blog
Email
33. Offer
Consul&ng
to
Develop
Irresis&ble
Offers
LP
+
Landing
Page
and
Call
to
Ac&on
Tools
CTA
LN
Automated
Email
Nurturing
Tools
Email
Email
Marke&ng
Tools
Blog
Blogging
+
SEO
Tools
Promote
Social
Media
Automa&on
Tools
Analyze
Analy&cal
Tools
To
Measure
Every
Element
of
a
Campaign