As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth.
Serve others. Tell stories. Move the center
1. Influence:
- Attract & Serve
- 5 Quick tips
2. Relationships:
- Nurture and develop
- Tell your story through the stories of others
3. Customer Centric Growth
- Put the customer in the center of everything
- Only connect
14. Influence: 5 Quick Tips
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Don’t touch that RT button!
4 Credit Where Credit’s Due
5 Stay Classy
25. #INBOUND14
Why @Tweet When You Can @Connect?
DON’T:
• @Spam
• Beg for attention
• Ask for
… a followback
… a RT or share
… an @mention
… help
…“feedback” “check out”
DO:
• Find their contact info
• Earn attention
• Give value and attention
Follow
RT their stuff
Answer their questions
Provide help
Show what’s in it for their audience
26. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums