The Title of this Presentation
is a User Experience Problem. “ Microblogging Re-Imagined” OR: Microsharing in the Enterprise

What Are You Doing?

WHY?

What’s it DO? Connect humans
Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events

Core Principles COHESION BELLWEATHER AUTHENTICITY
CONNECTIONS LEADERSHIP ACCOUNTABILITY

Use Cases Sales Teams Event
Planning Project Status News Coordination App Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social

The User Multiface Browser •
SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

HOW?

www.StuffThatHappens.com by Eric Burke

www.StuffThatHappens.com by Eric Burke

Obstacle. Getting people to engage.

Deloitte/Beeline/SNCR 2008 Tribalization of Business
Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative

Social Networking Impediments Getting started
= too much to do Participating = too little do to Value = unpredictable

Microsharing as a UX Design
Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.

The There, There. Let’s get
it started… Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths

Deployment Effectiveness. Connecting with like-minded
people. Helping others. Focus on a hot (relevant) topic or issue.

Obstacles. Deloitte/Beeline/SNCR 2008 Tribalization of
Business Study http://www.slideshare.net/fgossieaux/2008-tribalization-of-business-study-quantitative

Twitter isn’t Twitter.

Enterprise Microsharing. Laura Fitton Pistachio
Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio