Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

1. http://bit.ly/talkhubspot
Whither
Twitter?
10 Things to Know
in 3 Easy Parts
Laura “@Pistachio” Fitton 5-17-12

2. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Twitter for
Dummies
Inbound
Marketing
Evangelist
94,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)

3. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
What’s
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston

6. “Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”
-Seth Godin, Tribes

8. Founder/CEO
oneforty.com

9. (Don’t Believe the) Hype
http://bit.ly/talkhubspot

10. 10 Things to Know in 3 Easy Parts
I WHAT?
II HOW?
4
III WHAT NEXT?

11. Twitter-Powered
Software will
Change the
World

12. Twitter-Powered
Software HAS
Changed the World

13. We’ve
Only Just
Begun…

14. 10 Things to Know in 3 Easy Parts
I WHAT? • An EKG for Attention
• Sensing & signaling network
• The Message is the Influencer
• Any to Many
• 5 BILLION publishers
II HOW? • Be Useful
• Tame the Fox
• Maintain loose ties
III WHAT NEXT?
• Vulnerabilities
• Explore the humble #

15. 10 Things to Know in 3 Easy Parts
• An EKG for Attention
• Sensing & signaling network
• The Message is the Influencer
• Any to Many
• 5 BILLION publishers
I WHAT?

16. “Facebook” search on tweetcharts.com May 17, 2012
“it’s like an EKG for attention”
-Joel Lunenfeld @JoelL

17. Global Sensing and Signaling Network

19. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums

20. “ Any
to
Many

25. The balance of power shifted
mere mortal

26. 10 Things to Know in 3 Easy Parts
• Be Useful
• Tame the Fox
• Maintain loose ties
II HOW?

27. Image: http://inay.org

28. Twi$er
Marke+ng
in
2
Words…

29. “
BE
U UL
SEF !!!!

32. Influence (was)
Attract attention to yourself

33. Influence (is)
Provide attention & value to others

34. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET EBOOK!
QUOTE

35. Twi$er
Marke+ng
in
4
Words…

36. “ Listen.
Learn.
Care.
Serve.

37. “
How Can I
Get More
Followers?

38. You don’t just want a following.
38

39. You want
screaming,
raving fans

40. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:"
lhalstead"

42. “
How Can I
Get More
Followers?

43. If
you
want
to
build
your
following…
Take
Good
AMAZING
Care
of
The
Followers
You
Already
Have

44. 10 Things to Know in 3 Easy Parts
• Explore the humble #
• Vulnerabilities
III WHAT
NEXT?

45. #

46. Source: Twitter

49. Vulnerabili+es

50. Vulnerabilities
• SPAM
• Poverty of consume-only experiences
Photo credit: http://www.flickr.com/photos/mrdodgy/59268619/

55. Grade
Yourself!
http://marketing.grader.com

60. INSPIRED?
Start working on your success
story. Sign up for a HubSpot
free trial and see how the
integration of content creation,
engagement and analytics leads
to awesome marketing results.
Learn more today!
http://bit.ly/talkhubspot
Thank you!
Laura Fitton @pistachio
pistachio@HubSpot.com

61. URLs mentioned in the talk
• Ian Schafer’s (@ischafer) OMMA talk:
http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-
minutes-my-omma-social-internet-week-presentation/
• SocDir (fka oneforty) http://socdir.com
• Marketing Grader http://marketing.grader.com
• Twylah http://twylah.com
• Social Flow http://socialflow.com
• DataMinr http://dataminr.com