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Retail from MIS Perspective Abhishek Singh 07MIB001

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Study of Accenture <ul><li>Accenture research identified five global retailers that outperform their peers. Analysis of these exceptional companies yields a set of core competencies which must be mastered to achieve the high performance they demonstrate. </li></ul><ul><li>Background </li></ul><ul><li>Accenture fielded a research project to identify what characteristics the top five global high performers in retail share. </li></ul><ul><li>Competition between retailers is increasingly fierce. A fundamental problem is commoditization, with fully 74 percent of consumers saying that all stores look alike, while a third feel there is no differentiation between the various products and services. Most food retailers have experienced only single-digit growth over the past year and almost half of the industry's market value (44 percent) is based on future cash flow. </li></ul><ul><li>Despite this tough environment, some companies consistently achieve profitable growth. To find out how, Accenture initiated a global research project. Beginning with a global competitor set of 16 of the largest publicly held companies, Accenture identified five companies that had achieved high performance. These are Costco, Loblaws, Target, Tesco and Wal Mart </li></ul>

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<ul><li>Key Findings </li></ul><ul><li>Analysis of the five global hypermarkets that had achieved high performance showed mastery of six core competencies. While top retailers do not show equal mastery of all these competencies, high performance requires mastery of all six. These core competencies are: </li></ul><ul><li>Obsessive customer focus: High performers seek to please customers even when it does not make short-term economic sense. </li></ul><ul><li>Operational excellence: Retailers that have sought growth by entering emerging markets are particularly reliant on this characteristic. Operational excellence requires significant focus on the supply chain, since it comprises at least half of all non-store assets and can account for up to 70 percent of operating costs. </li></ul><ul><li>Strategic intent: More than a strong brand identity, this requires a clear and compelling strategy that permeates the whole company. </li></ul><ul><li>Innovation and commercialization: High performers take innovation beyond new products to include customer interactions and development of their own private label products. </li></ul><ul><li>Alliances and collaboration: The leveraging of sourcing relationships is emerging as a critical differentiator. </li></ul><ul><li>Talent management: In a people-centered industry, attracting and keeping the right talent is vital. </li></ul>

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<ul><li>Analysis </li></ul><ul><li>Achieving high performance in retail is no easy task, but it can be done, given sufficient focus. </li></ul><ul><li>High performance is supported by these six core competencies, but exceptional achievers develop distinctive capabilities in each one of them. These capabilities set them apart from their peers and contribute to their &quot;secret sauce&quot;—something that Accenture calls high-performance anatomy. </li></ul><ul><li>Top retailers do not display equal strengths in all six of these competencies, although exceptional achievement in one of them typically requires a high level of mastery in each of the others. However, as the study makes clear, the five high performers exhibit mastery in all six of the identified core competencies </li></ul>Accenture study on retail

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Top players in IT Retail ERP VENDOR RANKED BY2005 APPLICATION REVENUE (INCL. 2006 GROWTH) SOURCE AMR RESEARCH 3% 7% 3% 3% 3% SSA GLOBAL 5 18% 15% 4% 4% 3% MICROSOFT 4 10% 16% 5% 6% 5% SAGE GROUP 3 29% 110% 23% 20% 10% ORACLE 2 17% 12% 43% 42% 40% SAP 1 Growth rate 2005-2006 Growth rate 2004-2005 Revenue share forecast 2006 Revenue share 2005 Revenue share 2004 vendor 2005 Revenue rank

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SUPPLY CHAIN SYSTEM ENTERPRISE RETAIL SYSTEM STORE OPERATION SYSTEM POS INVENTORY MANAGEMENT WORKFORCE MANAGEMENT STORE -LEVEL DEMAND PERISHABLE MANAGEMENT TYPES OF RETAIL APPLICATIONS

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Point of Sales aka POS <ul><li>Point-Of-Sales (henceforth referred as POS) is a primary gateway between retailer’s information systems and its computer and plays an important role in effective customer interaction and service </li></ul><ul><li>POS is where customers today place the value in their shopping experience and its efficiency has been proved to have dramatic effect on sales volume. So much as POS has emerged today as a key centre of influence. </li></ul>

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Segments <ul><li>POS marketplace is dominated by several players and can be predominantly divided into two segments. </li></ul><ul><li>-POS HARDWARE </li></ul><ul><li>-POS SOFTWARE </li></ul>

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Major Players <ul><li>While the POS hardware market continues to be dominated by few major players like ibm,ncr,fujitsu. </li></ul><ul><li>The POS software market remain slightly competitive with no one vendor dominating the market. The likes of IBM,Datavantage,CRS,Triversity have active presence in this space. </li></ul>

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<ul><li>What is RFID ? </li></ul>RFID Technology <ul><li>R adio F requency Id entification </li></ul><ul><li>A micro-chip in a label used to transmit data when the label is exposed to radio waves </li></ul>

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Level of application <ul><li>Merchandise for sales (while tags being applied to individual items) </li></ul><ul><li>Store property (shopping carts,computers,etc) </li></ul><ul><li>People (shoppers and employees identified by their RFID tagged loyalty cards,badges,uniforms,etc. </li></ul>

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RFID in Retail Supply Chain Automate the Supply chain process RFID TAG Reader

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RFID in Retail Supply Chain Benefits at a glance <ul><li>Decrease in lost stock </li></ul><ul><li>Faster locating stock </li></ul><ul><li>Lower labour requirement </li></ul><ul><li>Reduction of out-of-stock </li></ul><ul><li>Low safety stock level </li></ul>

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The SAP way <ul><li>Solutions </li></ul><ul><ul><li>SAP services and asset management solutions . </li></ul></ul><ul><ul><ul><li>for service sales and marketing, managing SLA’S,Traking warranties and claims, and provide customer self service over the web. </li></ul></ul></ul><ul><ul><ul><li>Franchises-complete management of physical assets and infrastructure including procurement, installation and start-up. </li></ul></ul></ul><ul><ul><li>Sales and Operation Planning (SAP xSOP) application. </li></ul></ul>

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The SAP way <ul><ul><li>SAP zone optimization </li></ul></ul><ul><ul><ul><li>Price optimization application-high low everyday low price </li></ul></ul></ul><ul><ul><ul><li>Promotion optimization app.- to make more informed promotion decisions,forcasting,asses business value. </li></ul></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><ul><li>SAP custom development. </li></ul></ul></ul>

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ORACLE RETAIL-EAP NOT ERP <ul><li>RETEK </li></ul><ul><li>Profit logic- Revenue based optimization. </li></ul><ul><li>360 Commerce- POS system </li></ul><ul><li>G-LOG – Transport and warehouse Mgt. </li></ul><ul><li>Temposoft. </li></ul><ul><li>What Oracle has to offer: </li></ul><ul><li>Analytics based best-in-class application </li></ul><ul><li>Provider of database, middleware and application </li></ul><ul><li>BI, Fusion reporting and data warehousing </li></ul>

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Solution’s provider <ul><li>Business Opportunities Enabled through Technology </li></ul><ul><li>ERS focuses on the following key business opportunities for retailers: </li></ul><ul><li>Point-of-Sale (POS) : The extension of services to back-office processes via the point where services and customers converge offers untapped opportunities for improved performance. </li></ul><ul><li>Workforce Management : Web-enabled solutions together with new planning and scheduling engines provide exciting opportunities for retailers to optimize their number one asset; store staff. </li></ul><ul><li>Retail Media Networks : RMNs offer consumers on-demand, interactive, rich-media information and enable retailers and manufacturers to reach the consumer while they are in the store and in the buying mode. </li></ul><ul><li>In-Store Radio Frequency Identification (RFID) : The business case for SKU-level RFID tagging is already working well in the fashion and apparel segment. Capgemini’s demonstrator offers proof that 100% read rates can be achieved in a real-life environment. </li></ul><ul><li>Global Data Synchronization (GDS) : Global Data Synchronization (GDS) facilitates collaboration between retailers and manufacturers through the adoption of global trading standards. Complying with global standards can generate supply chain savings and productivity improvements for both parties. </li></ul>

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THE FUTURE IS HERE!! <ul><ul><li>Trends signaling the future </li></ul></ul><ul><ul><li>Fujitsu invention for Retail. </li></ul></ul><ul><ul><ul><li>Shelf checkpoint systems, new multimedia display </li></ul></ul></ul><ul><ul><ul><li>electronic shelf labeling and fraud detection system. </li></ul></ul></ul><ul><ul><ul><li>U-SYSTEM-the world most widely used self checkout system. </li></ul></ul></ul><ul><ul><ul><li>Loss prevention software. </li></ul></ul></ul><ul><ul><ul><li>Corema-helping retailers to create ,deliver and track loyalty programs and targeted offers and promotions. </li></ul></ul></ul>

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The future is here!!!!!! <ul><ul><li>The global store-a full-featured software solution for grocery, fuel and general merchandise channels. </li></ul></ul><ul><ul><li>Retail distribution software end-to-end POS and retail merchandising management platform for specialty retailers. </li></ul></ul><ul><ul><li>TeamPOS 2000- AN application suite providing the most reliable and cost effective point of sale solution available today. </li></ul></ul>

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References and recommended reading <ul><li>Publications </li></ul><ul><li>A Workshop Report from the Staff of the Federal Trade Commission. 2005. Radio Frequency Identification: Applications and Implications for Consumers. Diane Publishing. </li></ul><ul><li>Shepard, S. 2005. RFID: radio frequency identification. McGraw-Hill. </li></ul><ul><li>A new retail platform- Allan nens. </li></ul><ul><li>Technology in retail space---- arenfd kaus. </li></ul><ul><li>Websites </li></ul><ul><li>en.wikipedia.org/wiki/RFID </li></ul><ul><li>www.rfidjournal.com/ </li></ul><ul><li>www.amrreseach.com </li></ul><ul><li>www.spychips.com </li></ul><ul><li>www.verichipcorp.com </li></ul><ul><li>www.wethepeoplewillnotbechipped.com </li></ul>

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Thank you!!