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High Demand for Solar PV in Ci4es
Urban communi4es have desired on-site solar electricity
as much as other communi4es, but have not had access to
photovoltaic (PV) products suited to urban condi4ons.
• UnKl now, urban solar has been relaKvely nonexistent,
- Insuﬃcient roof space, complex surfaces, cost, or
- Risk of theS, vandalism, or other severe damage.
• SolaBlock is designed for the urban landscape, enabling
urban structures to have producKve solar generaKon
integrated with building facades and walls.
• SolaBlock meets the demand criteria for LEED,
EnergyStar, and other green construcKon in high density
urban and campus seUngs.
Schools and colleges
Highway sound walls
Urban “inﬁll” buildings
An Accelera4ng Market for BIPV
“Building-integrated PV (BIPV) is one of the fastest growing
markets in the building sector”*
“15.4% CAGR through 2019”**.
ü Total current BIPV market: $1.7 billion***.
ü Addressable market: $500 million.
Solar demand—where people live
ü Urban dwellers also want beneﬁts of solar.
ü Most valuable closest to building loads
ü Enabling urban zero-energy and oﬀ-grid buildings
ü Capable of solarizing otherwise impossible structures (walls, bridges, etc).
* Navigant Research; ** Markets&Research; *** Pike Research
SolaBlock –Tough City Solar
Long service life
Fundamentally like no other solar
SolaBlock Technical Details
• Permanently PV-clad façade masonry—same as tradiKonal block.
• Permanently imbedded monocrystalline silicon solar module.
• Passes ASTM tests for compressive loads and other requirements.
• High impact materials—surviving school-yard mishaps.
• Full and half-block sizes available for complex architecture.
• TheS- and vandalism-resistant design—cannot be stolen intact.
• Up to 10 Waispeak per full block, per square foot, depending on OEM cell eﬃciencies.
• Up to 12 kWh per full block, per square foot annually, depending on locaKon.
• FiSy-year design goal to 80% producKon due to high thermal conducKvity to block mass.
• Internal bypass diodes re-route circuits when shaded, painted, or electrically damaged.
• Concrete color and recycled content can be speciﬁed by customer.
• Wiring connected solely by electricians—separaKng the trades.
• Viewable at ground-level—airacKve in educaKonal seUngs.
• Walls laid solely by masons similar to convenKonal block.
• Blocks can be individually replaced in the future.
Patrick Quinlan, Chief Execu4ve Oﬃcer
NaKonal Renewable Energy Lab., UMass, U-Wisc.
Solar Lab, Professional Engineer, White House and
Congressional Technology Fellow. Patents.
Jason Laverty, Chief Opera4ng Oﬃcer
Former Instructor, InternaKonal Masonry InsKtute,
Member—Local 3 Boston InternaKonal Union of
Bricklayers, Job Corp Instructor, Patents.
Providing Customer Conﬁdence with Technology Exper4se,
Business Depth and a Customer-Oriented Team
Mark Stetz, Electrical Systems Manager; Rachael Yaseen—
Business Manager, 2-4 UMass Sales & MarkeKng interns
and engineering interns.
CREATIVE DESIGN DRIVEN BY MARKETING SCIENCE
Provide on-site solar
electricity to urban
electricity for buildings
vandalism, theft or
weather has previously
Enable buildings, walls
and other structures in
urban areas to provide
local electricity to meet
sustainability or energy
Enable building owners
to visibly differentiate
their buildings as
• Public building
• Remote building
• LEED building
customers are the
who serve these
as our partners.
customers are our
partners and the
product end users.
We will reach regional
through trade marketing.
We will drive interest
through contacts with
public agencies, green
groups and architectural
organizations interested in
We acquire our customers
through identifying and
soliciting region partners.
We keep them through
national support for the
and end-use customer
• Supply-chain needs for
high value PV, good
• R&D for more products
• Marketing to partners
• Drive demand
• Develop low cost
• Supply-chain providers
• People, hires
• Funding, investment
• Brand building
• IP support
• Partner management
• Testing and certification
• PV cell OEMS
• Electric parts
• Glass and
Distribution & Sales:
• Regional block
and tile providers
• Public building
• Architects and
• Retail building
• Green groups
• Public agencies
• EnergyStar, etc.
• Leverage Costs for PV, glass, wiring, and other
• Labor, automation, and transportation
• Shared margins with retailers
• Marketing, both national and regional
• IP--especially international patents
• Our regional building products
• Direct sales to end-use
IP and Market Advantage
• IP Development:
– US uKlity and design patents awarded, EU patents pending
– IP counsel: Fish & Richardson
– Next step: ANSI and UL cerKﬁcaKon
– Detailed internal manufacturing processes IP
– DemonstraKon project to be completed in Spring 2016
– First local concrete block partner: Ducharme Corp.
– Seeking regional concrete-block manufacturers and
SolaBlock Customer Market Segments
Bridging Suppliers to New Markets
Navigant Research: “Building-integrated PV is one of the fastest growing markets in the
building sector, with 4.6 GigawaMs forecast through 2017.”
• Addressable market: $10 billion.
• SolaBlock early customer market: $500 million.
• Very airacKve market sector for SolaBlock suppliers.
Leveraging oversupply in both construcKon materials and PV monocrystalline sectors:
• Bridging into new markets for both suppliers through Solablock..
• Building relaKonships with potenKal future large-scale exit buyers.
SolaBlock manufactures and distributes PV-clad block and Kle. Tiles
are completed on site and shipped to partners. For blocks, PV-kits
are assembled at SolaBlock and shipped to regional partner sites for
ﬁnal assembly to blocks.
SMU R&D SMU Design
Tile R&D Tile Design Tile Produc4on Regional Partner Customers
SolaBlock Value Chain
Performance of Ver4cal vs. Tilted Modules
Annual Energy ProducQon: VerQcal South Facing versus Tilted OrientaQon
ReﬂecKve surfaces (concrete, white stones, snow, water,
etc.) in front of the PV can make up most of the diﬀerence.
60% of the
output of 4lted
solar in the US.
In EU, 70%; in
Installed Cost Less Than Brick
Source: RS Means Construc4on Data, on 3-4-14: for brick (buﬀ, running bond,
4" x 2-2/3" x 8”) vs. concrete block (high strength 3500 psi 8”x 16”x 4”) with
SolaBlock bare material price of $15.00.
SolaBlock installed cost at $26 per square foot versus brick at $27
Superior Customer Lifecycle Beneﬁt/Cost
LifeKme 25 years 50 years
Replacements once zero
Annual kWh/W 1.6 1.2
Annual Revenue $50 $36
Cost $404 $270
Beneﬁt/Cost 3.16 3.43
SolaBlock is 10 percent more cost-eﬀec4ve than conven4onal solar
*Comparison: 60-cell cSi module vs. 30 SolaBlock Solar Masonry Units (SMU)
Poten4al Reduc4on in Electric Demand
Zero net energy
in eﬃcient buildings.
Building Integrated Photovoltaics
SolaBlock is the best choice for urban solar applica4ons.
SolaBlock vs. Compe4tors
*AssumpKons: End of year 2017 operaKons (see P&L forecasts for details).
Sales of 90% block10% Kle, plus 10% sales in ancillary products.
Concrete block $1.50
Labor & overhead $3.30
Cost per block/Kle-set $15.00
Gross revenue per
Gross income per
Net earnings $6.25
Gross margin 50%
Gross income per
Annual sales* 476,000
Gross proﬁt $4.4 M
growth to 2020
Gross Margin: 50 %
Return on Sales: 18 %
• 2016: $500,000 Seed Funding
– IniKal sales and pilot demonstraKons
– CerKﬁcaKon and compliance tesKng
– Pilot contracts with partner concrete manufacturers
• 2018: $2.25M Series-A Funding
– Manufacturing scale-up and automaKon
– Business development –mulK-regional partners.
– Business development –internaKonal partners.
• 2020: $6.5M Series-B Funding
– EU manufacturing scale-up and automaKon
• Cost-of-goods sold ($17) for 2017 based on high labor-intensity and poor buying
power for PV cells, falling by 1/3 due to larger purchasing.
• Revenue growth commensurate with composite of BIPV market growth of 15%
CAGR plus annual market share growth at nominal 100%.
• Funding needs are $200,000 in 2016 for manufacturing; $2,25M in 2018 for EU
expansion campaign; and $6.5M in 2020 for working capital.
$ 2016 2017 2018 2019 2020
17.00 15.50 14.50 14.00 13.75
Revenue -58,000 4,138,000 12,298,000 28,618,000 61,258,000
EBIDTA 0 1,445,000 3,390,000 6,930,000 14,010,000
Funding Needs 200,000 0 2,250,000 0 6,500,000
Plan for Compe44ve Advantage
1. Secure Intellectual Property—on
interconnecKon, and overall
2. No direct compeKtors in the
space at this Kme.
3. Partnering plan with local
partners ensures strong regional
market posiKons across the US.
4. Rapid branding to establish
recogniKon early on. SolaBlock labeling prior to commissioning.
• IP secured—US patents secured and EU patents applied for
• Excellent team formed
• Prototypes built—IP validated
• Commitment from block manufacturer (R. Ducharme, Inc.)
• Commitment from block distributor (Chicopee Mason Supply, Inc.)
• Commitment from Springﬁeld Technology Park, Springﬁeld Mass.
• DemonstraKon structure designed and ready to build
• Seeking tesKng and validaKon grants for further tesKng
• Manufacturing plan with regional concrete block manufacturers
• DistribuKon plan with regional concrete products distributors
79 River Drive
Hadley, MA 01035