The POLO Revolution

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The POLO Twist dispenser challenges the traditional paper and foil POLO pack with a cunning design, maximising the product's appeal to young and old alike.

This presentation may be accessed via the URL bit.ly/POLO-Revo

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The POLO Revolution

  1. 1. The Revolution A new twist on an old favourite Copyright PMoar 2016
  2. 2. Introducing the new POLO Twist dispenser Copyright PMoar 2016 It’s a revolution!
  3. 3. Background Vulnerable to breakages After opening: Aesthetically challenged! Sharing POLOs: Is this hygienic? Does anyone recycle this packaging? Copyright PMoar 2016
  4. 4. Background What other benefits could emerge from an improved design? Easier opening and extraction for the elderly and the very young A contemporary look and feel to attract younger demographic Potential to create a premium product at a higher price point Copyright PMoar 2016
  5. 5. Background http://www.pez.at/en/Company/History A robust, low-cost dispenser could be the answer Over the years, many have tried... and a few have succeeded Copyright PMoar 2016
  6. 6. The Solution Utilise ‘the hole’ for an efficient, space-saving mechanism Early Prototype (shown right): • Protective tube • Spillproof • Smooth twist-action dispensing • Novel grips to hold and serve Copyright PMoar 2016
  7. 7. Latest Prototype • Analogue of the traditional pack • Clean, simple aesthetic • The ‘tube with the hole’ • Efficient use of internal volume • Single material for easy recycling • Only 3 components when using a hinged lid Copyright PMoar 2016
  8. 8. The Hole A clever feature of the new dispenser is the hole which runs through the centre of the tube, reinforcing the POLO brand Demonstration: Two screwdrivers inserted end-to-end through the tube This design feature may be used creatively (as illustrated later) Copyright PMoar 2016
  9. 9. Future Development Pipeline • Hinged lid eliminates potential choke hazard) • User feedback mechanism i.e. introducing ‘clicks’ or ‘bumps’ • Cam-shaped cross-section for the tube this has multiple technical and marketing benefits; the tube contents remain unchanged • More flexible grips Copyright PMoar 2016
  10. 10. Technical Prototypes by: Amalgam Modelmaking of Bristol Current IP status: Worldwide protection under PCT/GB2012/052080 ended Feb 2014 Patenting terminated on grounds of cost View details online here: http://patentscope.wipo.int/search/en/WO2013030547 Copyright PMoar 2016
  11. 11. The Ritual (with thanks to DB at Tangible Branding) Capturing a novel user experience • Pull out the tube (from pocket, bag, waistband) • Flip the lid (a satisfying action) • Grip and twist (unleash the engineer) • Receive tactile feedback (sense-ational) • A POLO emerges (gripping stuff) • Pluck and suck (the reward) • Seal and stow (job done!) Copyright PMoar 2016
  12. 12. Could Nestlé challenge the PEZ dispenser? Why not? It only requires novelty caps.
  13. 13. Inspiration A Catalyst for New Ideas packaging, products and promotions Copyright PMoar 2016
  14. 14. Promotional Gift Market Example of a simple, non-mechanical mint dispenser: http://www.garrettspecialties.com
  15. 15. The POLO Pen Dispense POLOs from a ball point pen The ink cartridge is housed in the central void With minor re-design, the dispenser could become a novel promotional gift Copyright PMoar 2016
  16. 16. Recycling Promotion • Emphasises the dispenser’s recyclability • Enables easy disposal • Encourages purchasing Copyright PMoar 2016
  17. 17. Recycling Unit practical and promotional Copyright PMoar 2016
  18. 18. see the flav ur Copyright Moar Ltd 2016
  19. 19. A re-shaped POLO: the ‘industrial’ range Uses hexagonal version of the Twist dispenser Industrial Strength Mints – Steel Yourself Industrial Strength Fruits – Warning: Sharp Flavours Sweet as a Nut Copyright PMoar 2016
  20. 20. Summary of Benefits • Youth appeal (mints can be cool) • Inclusive, user-friendly design (easy to open and extract) • 100% recyclable (dispenser made of single material) • Novelty: ‘the tube with the hole’ • Hygienic ‘no touch’ dispensing • Robust (protects product through whole lifecycle) • Spillproof design • Handbag-friendly (easy grab, and no loose mints or torn paper) • Aesthetic control (a smart-looking pack down to the last mint) • Inspires new packaging and product variants • Creates a premium product (+10p on RRP?) Copyright PMoar 2016
  21. 21. Commercialisation The dispenser’s design is now in the public domain. It may be used by any interested party, for any purpose, without the need to purchase or license its intellectual property rights. For information and support, please contact Peter Moar in the UK. E-mail: Peter.Moar@gmail.com

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