This document is a tutorial presentation for artisans and fans showing how to use social media for promotion and education. It includes screenshots, worksheets, and posters that provide examples of using platforms like Twitter, Facebook, Flickr, YouTube, and wikis. The presentation encourages viewers to interact through comments, questions, shares, likes and provides tips for different levels of engagement on these platforms.

1. @ r o n m a d e r p l a n e t a . c o m / f o l k a r t • 0 9 . 2 0 1 7
T i ps f o r A r ti s an s + Fr i e n ds
Using the Social Web

2. @ r o n m a d e r • p l a n e t a . w i k i s p a c e s . c o m / f o l k a r t • 0 9 . 2 0 1 7
S u g e r e n c i a s P a r a A r t e s a n @ s + S u s A m i g o s
Aprovechando las Redes Sociales

3. This presentation is a tutorial for artisans and their fans
showing examples of how the social web is used for
education and promotion. Included are screenshots,
worksheets and posters. You are welcome to adapt and reuse
with the attribution-sharealike license. We welcome your
interaction -- comments, questions, suggestions, shares,
clips, favorites, likes and hearts.
- Ron Mader (Las Vegas, 2017)
p l a n e t a . c o m / f o l k a r t • p l a n e t a . w i k i s p a c e s . c o m / f o l k a r t
About This Presentation

4. planeta.com/folkart

5. Ceramic Cup @ William Clark
But
First
Coffee

6. Hay muchas maneras de crear un Círculo Virtuoso
de la Apreciación de las Artesanías
@ r o n m a d e r

7. Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 7 @ r o n m a d e r

8. Se atento
Se generoso
Se creativo
Se curioso
Se empatico
Niveles de Compromiso
2 0 1 7 @ r o n m a d e r

10. Photo: Angela Mendoza
Teotitlán del Valle, Oaxaca, México

11. No es sólo lo que come, es quien prepara la comida.
It’s not just what you eat, it’s who prepares the food.
Comal de Engracía Pérez Castro

12. YOU
Twitter
Facebook
Flickr
Planeta
YouTube
Wiki

13. What we can do on the Social Web
2 0 1 7
• Like/heart/star/tag Indigenous friends
• #Periscope and #FacebookLive
• Share public photos, naming individuals
• Follow and retweet Indigenous voices
• Edit wikis and collaborative docs
• Curate on Pinterest, Storify and Twitter
• Rate places on TripAdvisor and Yelp
• Give a thumbs up on YouTube

14. View
Upload pics/video
Share / Like / Embed
Create event
Search
Say ‘Happy Birthday’
2 0 1 7 @ r o n m a d e r
Levels of Engagement

15. facebook.com/groups/mercadosdeoaxaca

16. View
Add star / follow
Share photos in groups
Curate a gallery
Upload pics
Search 2 0 1 7 @ r o n m a d e r
Levels of Engagement

18. flickr.com/photos/familiamendoza

19. flickr.com/photos/artesaniasdesde1961

20. Artists curate galleries of their work
flickr.com/photos/38574753@N03

21. Read / Follow
Add a heart
Reply / Retweet
Create a moment / Embed
Tweet
Search
Levels of Engagement
2 0 1 7 @ r o n m a d e r

23. View
Thumbs Up!
Search
Upload
2 0 1 7 @ r o n m a d e r
Create playlist
Levels of Engagement

24. youtu.be/4AQOUHi1qBQ

25. youtu.be/0PWirEMzOaU

26. youtu.be/7aZ3Ahl6JUM

27. Screenshots

28. indianaartisan.org

29. heritagecrafts.org.uk

30. youtu.be/4AQOUHi1qBQ

31. biodiversidad.gob.mx/usos/artesanias.html

39. planeta.wikispaces.com/folkart

40. P h o t o @ G r e e n H e a r t C r e a t i o n s

41. slideshare.net/planeta/craftingourfuture
Please
Share

42. @ronmader