SlideShare une entreprise Scribd logo
1  sur  27
Télécharger pour lire hors ligne
Marketing

                      Local
                        Ethan Gelber + Ron Mader
                          @thetravelword    @ronmader




slideshare.net/planeta/marketinglocal • 10 . 2 012
From June - September 2012
the WHL Group, the Local Travel Movement
      and Planeta.com joined forces
         to determine how good
       you think tourism marketing
          really is where you live.
Are locals satisfied with the materials
        presented at the tourism kiosk?

    Are locals able to engage with the tourism
authority (or authorities) and social web channels?
If locals had a way of seeing, would they be pleased
    with how the city is presented at trade shows?

Does the promotion reflect a variety of narratives?
These are not rhetorical questions.
We asked for your take on your city
What interests us is the marketing
 in the locale and of the locale:

are locals engaged?
How Good is
Tourism Marketing
Where You Live?
Are you involved in tourism in your locale?

Yes 115 79.86%
No 11 7.64%
Sometimes 18 12.50%
If 'yes' or 'sometimes,' in what capacities are
you involved? (Check all that apply.)
Academic 21 8.61%
Cultural attraction employee 11 4.51%
Driver (any form of transportation) 7 2.87%
Guide 19 7.79%
Hotel owner/manager 12 4.92%
Hotel employee 4 1.64%
Merchant (whose primary target is travelers) 6 2.46%
Natural attraction employee 7 2.87%
Restaurant owner/manager/chef 1 0.41%
Restaurant employee 2 0.82%
Tour operator owner/manager 27 11.07%
Tour operator employee 11 4.51%
Travel agent 15 6.15%
Travel journalist/writer/blogger 39 15.98%
Web portal owner/manager 30 12.30%
Other 32 13.11%
Total 244 100%
What institutions or organizations
ARE RESPONSIBLE FOR tourism marketing
in your locale? Check all that apply.
Local (neighborhood/town/city) public group or association 60 19.48%
Local (neighborhood/town/city) private group or association 49 15.91%
Regional (county/state/region) public group or association 67 21.75%
Regional (county/state/region) private group or association 30 9.74%
National public group or association 63 20.45%
National private group or association 26 8.44%
Not sure / don't know 7 2.27%
Other 6 1.95%
How satisfied are you with the tourism
marketing of your locale?
Local (neighborhood/town/city) public group or association 112 2.876
Local (neighborhood/town/city) private group or association 112 3.131
Regional (county/state/region) public group or association 112 3.000
Regional (county/state/region) private group or association 112 3.276
National public group or association 112 3.021
National private group or association 112 3.239

Average 3.091
How satisfied are you with the tourism
marketing of your locale?
Local (neighborhood/town/city) public group or association 112 2.876
Local (neighborhood/town/city) private group or association 112 3.131
Regional (county/state/region) public group or association 112 3.000
Regional (county/state/region) private group or association 112 3.276
National public group or association 112 3.021
National private group or association 112 3.239

Average 3.091
Do you feel like you are able to share
information, pitch ideas and collaborate with
the institutions or organizations responsible
for marketing tourism in your locale?
Yes 39 36.79%
No 35 33.02%
Sometimes 32 30.19%
Do you feel like you are able to share
information, pitch ideas and collaborate with
the institutions or organizations responsible
for marketing tourism in your locale?
Yes 39 36.79%
No 35 33.02%
Sometimes 32 30.19%
Do you have ideas that you believe could
improve the marketing of tourism in your
locale?

Yes 80 75.47%
No 26 24.53%
Raw Comments
I'd think twice about pitching ideas to the public sector as there's a history of
such ideas finding there way into procurement processes and open tenders,
which is a shabby way of treating intellectual property.

Structures in my city are not open to outsiders. So if you don't know
someone in the tourism hierarchy or have some connection to the
"apparatus" it's difficult to become part of the discussion.

We push to share ideas with our competitors but we have never been
involved with Ministry of Tourism - we have tried! Reports have been written
about tourism but we were not consulted and the World Bank report was not
available to tourism companies unless specifically requested which seems
mad!



    Survey responses are raw. Personally identifying remarks have been removed.
Raw Comments
There is still TOO much duplication despite what everybody says about it....
The key is to DO the bits that need doing, that nobody else is doing - not
doing the easy things and things we have always done.... DOING THE
RIGHT THING, NOT THINGS RIGHT. Too many people, public and
private sector too are still playing safe and NOT making REAL differences.
Simplify strategies and local actions and get BASICS right at GRASS ROOT
LEVELS. Wholesale change, not just tinkering.

Marketing could be more destination specific, most promotional activities
abroad are done on a national level. Regional and local initiatives could
reach out more actively through various media or the internet both to
domestic and international tourists. At the moment, they are rather passive.
In general, there is a vast pool of information and resources, but it needs to
be communicated to the people, those involved need to speak out.


    Survey responses are raw. Personally identifying remarks have been removed.
Raw Comments
The local CVB should accept that they are a marketing organization and stop
trying to be all things to all people, their primary responsibility should be to
market the destination and the private business should then be the sales side.

Less image marketing and more direct marketing of the companies and
products.

Tourism Marketing in Africa is still traditional and not internet inclined.
Destination managers would therefore do travelers and the industry a great
deal if all service providers in the sector should go online.

Building new and more findable information places around the main
touristic areas. To be honest you see none…



    Survey responses are raw. Personally identifying remarks have been removed.
Raw Comments
Activities and Attractions should be the marketing focus and
Accommodation as an add on.

Public organizations must improve their websites and promote active use of
it. Website information in English has been very insufficient. Travel facilities
like proper mountain trails should be built across the country.

There is no overall plan for local tourism. When we began our DMO 6 years
ago our city had a tourism budget, though no plan. Now it has neither, but
we continue to market the community outside the community for now.

There are plenty of creative and pro-active people within our community
who aren't consulted and do things off their own backs.



    Survey responses are raw. Personally identifying remarks have been removed.
Summary
Locals want a greater voice in articulating the merits of localities

Visitors want to connect with locals

There are opportunities for conversations and collaboration
What’s Next?
Marketing Local Travel
Marketing Local Travel
Marketing Local Travel
Marketing Local Travel
slideshare.net/planeta/marketinglocal
@ronmader

  planeta.com

Contenu connexe

Tendances

2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文Lisa Li
 
Marketing plan 11 18-06
Marketing plan 11 18-06Marketing plan 11 18-06
Marketing plan 11 18-06Amy Virgo CTA
 
Social Media and Tourism Conference
Social Media and Tourism ConferenceSocial Media and Tourism Conference
Social Media and Tourism ConferenceOla Odejayi
 
Going Above and Beyond: Social Media in the Tourism Industry
Going Above and Beyond: Social Media in the Tourism IndustryGoing Above and Beyond: Social Media in the Tourism Industry
Going Above and Beyond: Social Media in the Tourism IndustryKatie Parr
 
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...Amadeus Rail
 
South Africa Presenation
South Africa PresenationSouth Africa Presenation
South Africa PresenationLucy Gille
 
NYU School of Communications 2010
NYU School of Communications 2010NYU School of Communications 2010
NYU School of Communications 2010Annie Heckenberger
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaaditya ghuge
 
Opening: E-Tourism East Africa Conference
Opening: E-Tourism East Africa ConferenceOpening: E-Tourism East Africa Conference
Opening: E-Tourism East Africa ConferenceDamian Cook
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaaditya ghuge
 
Travel Oregon 101 presentation 5 23 11
Travel Oregon 101 presentation 5 23 11Travel Oregon 101 presentation 5 23 11
Travel Oregon 101 presentation 5 23 11CaroleAstley
 
odwyers-magazine-july-2015_jm
odwyers-magazine-july-2015_jmodwyers-magazine-july-2015_jm
odwyers-magazine-july-2015_jmJeff Maldonado
 
Marketing Plans for a new ANDROID APP Go Solo
Marketing Plans for a new ANDROID APP Go SoloMarketing Plans for a new ANDROID APP Go Solo
Marketing Plans for a new ANDROID APP Go SoloChitran Roychowdhury
 
Insignia Tourism Services Marketing
Insignia Tourism Services MarketingInsignia Tourism Services Marketing
Insignia Tourism Services MarketingShahzad Khan
 
Muic destination promotion and planning
Muic destination promotion and planningMuic destination promotion and planning
Muic destination promotion and planninghawaiiscott
 

Tendances (20)

2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文2015 china youth innovation tracker sample 中文
2015 china youth innovation tracker sample 中文
 
Marketing plan 11 18-06
Marketing plan 11 18-06Marketing plan 11 18-06
Marketing plan 11 18-06
 
Social Media and Tourism Conference
Social Media and Tourism ConferenceSocial Media and Tourism Conference
Social Media and Tourism Conference
 
Social media tourism
Social media tourismSocial media tourism
Social media tourism
 
Going Above and Beyond: Social Media in the Tourism Industry
Going Above and Beyond: Social Media in the Tourism IndustryGoing Above and Beyond: Social Media in the Tourism Industry
Going Above and Beyond: Social Media in the Tourism Industry
 
Selling
SellingSelling
Selling
 
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...
 
South Africa Presenation
South Africa PresenationSouth Africa Presenation
South Africa Presenation
 
GPT Sponsorship Package 1
GPT Sponsorship Package 1GPT Sponsorship Package 1
GPT Sponsorship Package 1
 
NYU School of Communications 2010
NYU School of Communications 2010NYU School of Communications 2010
NYU School of Communications 2010
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pedia
 
Opening: E-Tourism East Africa Conference
Opening: E-Tourism East Africa ConferenceOpening: E-Tourism East Africa Conference
Opening: E-Tourism East Africa Conference
 
Marketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pediaMarketing of a new App Tour-o-pedia
Marketing of a new App Tour-o-pedia
 
Secrets to Award Winning Event Marketing Strategies
Secrets to Award Winning Event Marketing StrategiesSecrets to Award Winning Event Marketing Strategies
Secrets to Award Winning Event Marketing Strategies
 
Travel Oregon 101 presentation 5 23 11
Travel Oregon 101 presentation 5 23 11Travel Oregon 101 presentation 5 23 11
Travel Oregon 101 presentation 5 23 11
 
odwyers-magazine-july-2015_jm
odwyers-magazine-july-2015_jmodwyers-magazine-july-2015_jm
odwyers-magazine-july-2015_jm
 
Marketing Plans for a new ANDROID APP Go Solo
Marketing Plans for a new ANDROID APP Go SoloMarketing Plans for a new ANDROID APP Go Solo
Marketing Plans for a new ANDROID APP Go Solo
 
Insignia Tourism Services Marketing
Insignia Tourism Services MarketingInsignia Tourism Services Marketing
Insignia Tourism Services Marketing
 
Muic destination promotion and planning
Muic destination promotion and planningMuic destination promotion and planning
Muic destination promotion and planning
 
Destination Marketing
Destination MarketingDestination Marketing
Destination Marketing
 

Similaire à Marketing Local Travel

Create positive impact through your travels | Local Alike
Create positive impact through your travels | Local AlikeCreate positive impact through your travels | Local Alike
Create positive impact through your travels | Local Alikesunnyatlocalalike
 
Travel is a game of influence
Travel is a game of influenceTravel is a game of influence
Travel is a game of influenceTasos Veliadis
 
Doing Good Simply By Traveling
Doing Good Simply By TravelingDoing Good Simply By Traveling
Doing Good Simply By TravelingSasin SEC
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityAtlas Integrated
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
 
Embedding tourism in broader rural development strategies
Embedding tourism in broader rural development strategiesEmbedding tourism in broader rural development strategies
Embedding tourism in broader rural development strategiesvaugeois
 
What is Local Alike? (For Companies)
What is Local Alike? (For Companies)What is Local Alike? (For Companies)
What is Local Alike? (For Companies)sunnyatlocalalike
 
Storydoers Training Combo ENG
Storydoers Training Combo ENGStorydoers Training Combo ENG
Storydoers Training Combo ENGStorydoers
 
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)sustaintour
 
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas College
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas CollegeLecture LOCAL DEVELOPMENT by Violeta- Kaunas College
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas Collegeforteip
 
2019 Tourism Overview
2019 Tourism Overview2019 Tourism Overview
2019 Tourism Overviewgreaterzion
 
DTTT Italia Lab - Holistic Strategy
DTTT Italia Lab - Holistic StrategyDTTT Italia Lab - Holistic Strategy
DTTT Italia Lab - Holistic StrategyFabio Sacco
 
Binge Travler | Android App Marketing Plan | Final Project
Binge Travler | Android App Marketing Plan | Final ProjectBinge Travler | Android App Marketing Plan | Final Project
Binge Travler | Android App Marketing Plan | Final ProjectAsif Momin
 

Similaire à Marketing Local Travel (20)

Create positive impact through your travels | Local Alike
Create positive impact through your travels | Local AlikeCreate positive impact through your travels | Local Alike
Create positive impact through your travels | Local Alike
 
1 introduction text
1 introduction text1 introduction text
1 introduction text
 
EEE457
EEE457EEE457
EEE457
 
Travel is a game of influence
Travel is a game of influenceTravel is a game of influence
Travel is a game of influence
 
Doing Good Simply By Traveling
Doing Good Simply By TravelingDoing Good Simply By Traveling
Doing Good Simply By Traveling
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community Vitality
 
About Jerry
About JerryAbout Jerry
About Jerry
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
 
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...
 
Embedding tourism in broader rural development strategies
Embedding tourism in broader rural development strategiesEmbedding tourism in broader rural development strategies
Embedding tourism in broader rural development strategies
 
Coop tourism
Coop tourismCoop tourism
Coop tourism
 
What is Local Alike? (For Companies)
What is Local Alike? (For Companies)What is Local Alike? (For Companies)
What is Local Alike? (For Companies)
 
Storydoers Training Combo ENG
Storydoers Training Combo ENGStorydoers Training Combo ENG
Storydoers Training Combo ENG
 
Selling Travel July 2016
Selling Travel July 2016Selling Travel July 2016
Selling Travel July 2016
 
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)
 
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas College
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas CollegeLecture LOCAL DEVELOPMENT by Violeta- Kaunas College
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas College
 
2019 Tourism Overview
2019 Tourism Overview2019 Tourism Overview
2019 Tourism Overview
 
Homestay.pptx
Homestay.pptxHomestay.pptx
Homestay.pptx
 
DTTT Italia Lab - Holistic Strategy
DTTT Italia Lab - Holistic StrategyDTTT Italia Lab - Holistic Strategy
DTTT Italia Lab - Holistic Strategy
 
Binge Travler | Android App Marketing Plan | Final Project
Binge Travler | Android App Marketing Plan | Final ProjectBinge Travler | Android App Marketing Plan | Final Project
Binge Travler | Android App Marketing Plan | Final Project
 

Plus de ron mader

November 2019 Calendar - Birotes
November 2019 Calendar - BirotesNovember 2019 Calendar - Birotes
November 2019 Calendar - Birotesron mader
 
World Tourism Organization on the Social Web
World Tourism Organization on the Social WebWorld Tourism Organization on the Social Web
World Tourism Organization on the Social Webron mader
 
United Nations Environment Programme on the Social Web
United Nations Environment Programme on the Social WebUnited Nations Environment Programme on the Social Web
United Nations Environment Programme on the Social Webron mader
 
Convention on Biological Diversity on the Social Web
Convention on Biological Diversity on the Social WebConvention on Biological Diversity on the Social Web
Convention on Biological Diversity on the Social Webron mader
 
International Union for Conservation of Nature (IUCN) on the Social Web
 International Union for Conservation of Nature (IUCN) on the Social Web International Union for Conservation of Nature (IUCN) on the Social Web
International Union for Conservation of Nature (IUCN) on the Social Webron mader
 
UNESCO on the Social Web
UNESCO on the Social WebUNESCO on the Social Web
UNESCO on the Social Webron mader
 
Levels of Engagement
Levels of EngagementLevels of Engagement
Levels of Engagementron mader
 
World Radio Day
World Radio DayWorld Radio Day
World Radio Dayron mader
 
Buzzword Bingo 2017
Buzzword Bingo 2017Buzzword Bingo 2017
Buzzword Bingo 2017ron mader
 
Learning the Navajo Language #DinéBizaad
Learning the Navajo Language #DinéBizaadLearning the Navajo Language #DinéBizaad
Learning the Navajo Language #DinéBizaadron mader
 
Indian Country
Indian CountryIndian Country
Indian Countryron mader
 
France on the Social Web
France on the Social WebFrance on the Social Web
France on the Social Webron mader
 
Poland on the Social Web
Poland on the Social WebPoland on the Social Web
Poland on the Social Webron mader
 
Italy on the Social Web
Italy on the Social WebItaly on the Social Web
Italy on the Social Webron mader
 
Russia on the Social Web
Russia on the Social WebRussia on the Social Web
Russia on the Social Webron mader
 
China on the Social Web
China on the Social WebChina on the Social Web
China on the Social Webron mader
 
Egypt on the Social Web
Egypt on the Social WebEgypt on the Social Web
Egypt on the Social Webron mader
 
Turkey on the Social Web
Turkey on the Social WebTurkey on the Social Web
Turkey on the Social Webron mader
 
Making the most of live and archived video
Making the most of live and archived videoMaking the most of live and archived video
Making the most of live and archived videoron mader
 
Hawaii on the Social Web
Hawaii on the Social WebHawaii on the Social Web
Hawaii on the Social Webron mader
 

Plus de ron mader (20)

November 2019 Calendar - Birotes
November 2019 Calendar - BirotesNovember 2019 Calendar - Birotes
November 2019 Calendar - Birotes
 
World Tourism Organization on the Social Web
World Tourism Organization on the Social WebWorld Tourism Organization on the Social Web
World Tourism Organization on the Social Web
 
United Nations Environment Programme on the Social Web
United Nations Environment Programme on the Social WebUnited Nations Environment Programme on the Social Web
United Nations Environment Programme on the Social Web
 
Convention on Biological Diversity on the Social Web
Convention on Biological Diversity on the Social WebConvention on Biological Diversity on the Social Web
Convention on Biological Diversity on the Social Web
 
International Union for Conservation of Nature (IUCN) on the Social Web
 International Union for Conservation of Nature (IUCN) on the Social Web International Union for Conservation of Nature (IUCN) on the Social Web
International Union for Conservation of Nature (IUCN) on the Social Web
 
UNESCO on the Social Web
UNESCO on the Social WebUNESCO on the Social Web
UNESCO on the Social Web
 
Levels of Engagement
Levels of EngagementLevels of Engagement
Levels of Engagement
 
World Radio Day
World Radio DayWorld Radio Day
World Radio Day
 
Buzzword Bingo 2017
Buzzword Bingo 2017Buzzword Bingo 2017
Buzzword Bingo 2017
 
Learning the Navajo Language #DinéBizaad
Learning the Navajo Language #DinéBizaadLearning the Navajo Language #DinéBizaad
Learning the Navajo Language #DinéBizaad
 
Indian Country
Indian CountryIndian Country
Indian Country
 
France on the Social Web
France on the Social WebFrance on the Social Web
France on the Social Web
 
Poland on the Social Web
Poland on the Social WebPoland on the Social Web
Poland on the Social Web
 
Italy on the Social Web
Italy on the Social WebItaly on the Social Web
Italy on the Social Web
 
Russia on the Social Web
Russia on the Social WebRussia on the Social Web
Russia on the Social Web
 
China on the Social Web
China on the Social WebChina on the Social Web
China on the Social Web
 
Egypt on the Social Web
Egypt on the Social WebEgypt on the Social Web
Egypt on the Social Web
 
Turkey on the Social Web
Turkey on the Social WebTurkey on the Social Web
Turkey on the Social Web
 
Making the most of live and archived video
Making the most of live and archived videoMaking the most of live and archived video
Making the most of live and archived video
 
Hawaii on the Social Web
Hawaii on the Social WebHawaii on the Social Web
Hawaii on the Social Web
 

Marketing Local Travel

  • 1. Marketing Local Ethan Gelber + Ron Mader @thetravelword @ronmader slideshare.net/planeta/marketinglocal • 10 . 2 012
  • 2. From June - September 2012 the WHL Group, the Local Travel Movement and Planeta.com joined forces to determine how good you think tourism marketing really is where you live.
  • 3. Are locals satisfied with the materials presented at the tourism kiosk? Are locals able to engage with the tourism authority (or authorities) and social web channels?
  • 4. If locals had a way of seeing, would they be pleased with how the city is presented at trade shows? Does the promotion reflect a variety of narratives?
  • 5. These are not rhetorical questions. We asked for your take on your city
  • 6. What interests us is the marketing in the locale and of the locale: are locals engaged?
  • 7. How Good is Tourism Marketing Where You Live?
  • 8. Are you involved in tourism in your locale? Yes 115 79.86% No 11 7.64% Sometimes 18 12.50%
  • 9. If 'yes' or 'sometimes,' in what capacities are you involved? (Check all that apply.) Academic 21 8.61% Cultural attraction employee 11 4.51% Driver (any form of transportation) 7 2.87% Guide 19 7.79% Hotel owner/manager 12 4.92% Hotel employee 4 1.64% Merchant (whose primary target is travelers) 6 2.46% Natural attraction employee 7 2.87% Restaurant owner/manager/chef 1 0.41% Restaurant employee 2 0.82% Tour operator owner/manager 27 11.07% Tour operator employee 11 4.51% Travel agent 15 6.15% Travel journalist/writer/blogger 39 15.98% Web portal owner/manager 30 12.30% Other 32 13.11% Total 244 100%
  • 10. What institutions or organizations ARE RESPONSIBLE FOR tourism marketing in your locale? Check all that apply. Local (neighborhood/town/city) public group or association 60 19.48% Local (neighborhood/town/city) private group or association 49 15.91% Regional (county/state/region) public group or association 67 21.75% Regional (county/state/region) private group or association 30 9.74% National public group or association 63 20.45% National private group or association 26 8.44% Not sure / don't know 7 2.27% Other 6 1.95%
  • 11. How satisfied are you with the tourism marketing of your locale? Local (neighborhood/town/city) public group or association 112 2.876 Local (neighborhood/town/city) private group or association 112 3.131 Regional (county/state/region) public group or association 112 3.000 Regional (county/state/region) private group or association 112 3.276 National public group or association 112 3.021 National private group or association 112 3.239 Average 3.091
  • 12. How satisfied are you with the tourism marketing of your locale? Local (neighborhood/town/city) public group or association 112 2.876 Local (neighborhood/town/city) private group or association 112 3.131 Regional (county/state/region) public group or association 112 3.000 Regional (county/state/region) private group or association 112 3.276 National public group or association 112 3.021 National private group or association 112 3.239 Average 3.091
  • 13. Do you feel like you are able to share information, pitch ideas and collaborate with the institutions or organizations responsible for marketing tourism in your locale? Yes 39 36.79% No 35 33.02% Sometimes 32 30.19%
  • 14. Do you feel like you are able to share information, pitch ideas and collaborate with the institutions or organizations responsible for marketing tourism in your locale? Yes 39 36.79% No 35 33.02% Sometimes 32 30.19%
  • 15. Do you have ideas that you believe could improve the marketing of tourism in your locale? Yes 80 75.47% No 26 24.53%
  • 16. Raw Comments I'd think twice about pitching ideas to the public sector as there's a history of such ideas finding there way into procurement processes and open tenders, which is a shabby way of treating intellectual property. Structures in my city are not open to outsiders. So if you don't know someone in the tourism hierarchy or have some connection to the "apparatus" it's difficult to become part of the discussion. We push to share ideas with our competitors but we have never been involved with Ministry of Tourism - we have tried! Reports have been written about tourism but we were not consulted and the World Bank report was not available to tourism companies unless specifically requested which seems mad! Survey responses are raw. Personally identifying remarks have been removed.
  • 17. Raw Comments There is still TOO much duplication despite what everybody says about it.... The key is to DO the bits that need doing, that nobody else is doing - not doing the easy things and things we have always done.... DOING THE RIGHT THING, NOT THINGS RIGHT. Too many people, public and private sector too are still playing safe and NOT making REAL differences. Simplify strategies and local actions and get BASICS right at GRASS ROOT LEVELS. Wholesale change, not just tinkering. Marketing could be more destination specific, most promotional activities abroad are done on a national level. Regional and local initiatives could reach out more actively through various media or the internet both to domestic and international tourists. At the moment, they are rather passive. In general, there is a vast pool of information and resources, but it needs to be communicated to the people, those involved need to speak out. Survey responses are raw. Personally identifying remarks have been removed.
  • 18. Raw Comments The local CVB should accept that they are a marketing organization and stop trying to be all things to all people, their primary responsibility should be to market the destination and the private business should then be the sales side. Less image marketing and more direct marketing of the companies and products. Tourism Marketing in Africa is still traditional and not internet inclined. Destination managers would therefore do travelers and the industry a great deal if all service providers in the sector should go online. Building new and more findable information places around the main touristic areas. To be honest you see none… Survey responses are raw. Personally identifying remarks have been removed.
  • 19. Raw Comments Activities and Attractions should be the marketing focus and Accommodation as an add on. Public organizations must improve their websites and promote active use of it. Website information in English has been very insufficient. Travel facilities like proper mountain trails should be built across the country. There is no overall plan for local tourism. When we began our DMO 6 years ago our city had a tourism budget, though no plan. Now it has neither, but we continue to market the community outside the community for now. There are plenty of creative and pro-active people within our community who aren't consulted and do things off their own backs. Survey responses are raw. Personally identifying remarks have been removed.
  • 20. Summary Locals want a greater voice in articulating the merits of localities Visitors want to connect with locals There are opportunities for conversations and collaboration