Data Modeling is the one of the first things to sink your teeth into when trying out a new database. That's why we are going to cover this foundational topic in enough detail for you to get dangerous. Data Modeling for relational databases is more than a touch different than the way it's approached with Cassandra. We will address the quintessential query-driven methodology through a couple of different use cases, including working with time series data for IoT. We will also demo a new tool to get you bootstrapped quickly with MovieLens sample data. This talk should give you the basics you need to get serious with Apache Cassandra.