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Things I Wish I’d Known When
Entering the Workforce
@PlankCenterPR
Rick Looser
COO
The Cirlot Agency
Brian Price
Digital Marketing Manager
Starwood Retail Partners
Jacquie McMahon
Account E...
Presentation Overview
Corporate vs. Agency
Agency vs. Agency
Mid-Size Agency
10 Key Takeaways
• Impress your colleagues fr...
Brian Price
• Attended Northern Michigan University – B.S. in
communication studies in 2012, master’s in public
administra...
Corporate vs. Agency
Agency
• Hyper-focused on what you’re hired to do
• You are the expert on your subject matter to clie...
Corporate vs. Agency
Corporate
• Broader scope of work
• Willing to trust the work of others
• Colleagues beyond the commu...
Corporate vs. Agency
Either Way
• It’s exciting
• It’s challenging
• Mentorship required
Jacquie McMahon
• Graduated from University of Alabama – Public
relations major, double minor in business and
organization...
Be Proactive
Take Initiative
Don’t Wait to be Told
Get Involved
…Even When It’s Not Easy
Find the Right Fit
Be Patient
Jesse McCraw
• Attended Mississippi State University –
Communications Major with an
emphasis in Public Relations, minor in...
It’s not about geography, but about the
work
Age is just a number at a mid-size agency
Keep your friends close, and your colleagues
closer
Treat every assignment as if it’s the most
important assignment
Your boss sees everything
Your boss just wants it done
Be prepared, constantly.
Learn when to be seen and when
to be heard
10 Key Takeaways
1. Find a mentor
2. Challenge yourself
3. Be proactive
4. Get involved
5. Find the right fit
6. Be patien...
Questions
Thank you.
Similar webinars are on-demand at plankcenter.ua.edu.
@PlankCenterPR #PlankWebinar
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Things I Wish I'd Known Before Entering the Workforce

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Public relations students, are you eager to graduate and begin your career? The Plank Center for Leadership in Public Relations wants to position you for even greater success. The presentation titled, "Things I Wish I'd Known Before Entering the Workforce," was part of the Center's webinar series. The webinar featured industry professionals discussing their own experiences and what they wish they’d known when beginning their first job.

Watch the webinar on-demand: http://plankcenter.ua.edu/resources/webinars/

Publié dans : Formation
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Things I Wish I'd Known Before Entering the Workforce

  1. 1. Things I Wish I’d Known When Entering the Workforce @PlankCenterPR
  2. 2. Rick Looser COO The Cirlot Agency Brian Price Digital Marketing Manager Starwood Retail Partners Jacquie McMahon Account Executive Ketchum Jesse McCraw Brand Strategist The Cirlot Agency
  3. 3. Presentation Overview Corporate vs. Agency Agency vs. Agency Mid-Size Agency 10 Key Takeaways • Impress your colleagues from day one • Overcome “millennial” perceptions Q&A
  4. 4. Brian Price • Attended Northern Michigan University – B.S. in communication studies in 2012, master’s in public administration in 2015 • Internships: • Taylor Strategy (Charlotte) • Porter Novelli (Chicago) • PRSSA 2013-2014 National President • Edelman Digital (Chicago) • Social media community manager for ConAgra Foods, Bush Brothers • Starwood Retail Partners – Digital Marketing Manager (Chicago) • Social media, websites, email marketing, SMS marketing • Client contact, public relations, B2B digital
  5. 5. Corporate vs. Agency Agency • Hyper-focused on what you’re hired to do • You are the expert on your subject matter to clients (who also know what they’re talking about)
  6. 6. Corporate vs. Agency Corporate • Broader scope of work • Willing to trust the work of others • Colleagues beyond the communication/marketing function
  7. 7. Corporate vs. Agency Either Way • It’s exciting • It’s challenging • Mentorship required
  8. 8. Jacquie McMahon • Graduated from University of Alabama – Public relations major, double minor in business and organizational communication • Past experience: • Edelman (Atlanta) • Ogilvy (New York) • Ketchum (New York) • Corporate and Purpose work for JPMorgan Chase, Jameson, Association of Zoos and Aquariums • Client service, account management, content creation, media relations
  9. 9. Be Proactive Take Initiative Don’t Wait to be Told
  10. 10. Get Involved …Even When It’s Not Easy
  11. 11. Find the Right Fit
  12. 12. Be Patient
  13. 13. Jesse McCraw • Attended Mississippi State University – Communications Major with an emphasis in Public Relations, minor in Marketing • Attended University of Mississippi – earned a Master’s Degree in Integrated Marketing Communication • Internships: • The Cirlot Agency (Jackson) • Paradigm Talent Agency (Nashville) • The Cirlot Agency – Brand Strategist • Huntington Ingalls • Bell Helicopter • Sanderson Farms, Inc. • Sanderson Farms Championship
  14. 14. It’s not about geography, but about the work Age is just a number at a mid-size agency
  15. 15. Keep your friends close, and your colleagues closer Treat every assignment as if it’s the most important assignment
  16. 16. Your boss sees everything Your boss just wants it done
  17. 17. Be prepared, constantly.
  18. 18. Learn when to be seen and when to be heard
  19. 19. 10 Key Takeaways 1. Find a mentor 2. Challenge yourself 3. Be proactive 4. Get involved 5. Find the right fit 6. Be patient 7. Listen well 8. Your work speaks for itself 9. Always be prepared 10. Redefine the “millennial” perceptions
  20. 20. Questions
  21. 21. Thank you. Similar webinars are on-demand at plankcenter.ua.edu. @PlankCenterPR #PlankWebinar

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