The Fascination of Plants Day 2013 in Italy was very well received and got a lot of attention from the media. In 36 cities 70 events were organized which included more than 150 activities. These events were organized by Universities, research institutes and botanical gardens and were sponsored by local governments, foundations, societies and companies. An Italian Fascination of Plants Day website was launched (www.plantday.it) that provided (and still does) detailed information about the various initiatives that were undertaken.