It's time to make the internet great again by updating editorial strategies to align with modern content consumption habits.

1. Making the Internet Great Again

2. in the eyes

3. >60%of web traffic comes
from Facebook referrals
(source: Fortune magazine)
15 secs
(source: Time.com)
Avg. time spent
reading online content
78%
of users don’t finish online
articles
(source: Slate.com)

4. Real value?
we foolin’?

5. we foolin’?
The realities of
brand-marketing
campaigns
Sources: Google, 2014; Business Insider, 2015, Adobe, 2015
198M
people worldwide
use ad blockers
0.22%
Avg. engagement
rate of branded
Facebook pages
0.06%
Average CTR of
display ads
56%
of digital ads served
are never seen

6. We are facing daunting conditions. [Our commercial
team] is braced for tough times in the months ahead.”
- Financial Times Managing Editor James Lamont, April 2016
The fundamentals are shifting
This Tech Bubble Is Ready to Burst
“Without a doubt, the fear cycle is what we’re living
through right now.”
- Yatin Mundkur, partner, Artiman Ventures, May 2016
“
“

7. 'Absolutely
petrified':
Publishing in
Facebook's era of
empire
– Digiday, April 2016

8. How can you get back on track?

9. Consumers have lost patience … The
media industry must make it easier for
them to consume content.
Robert Iger, Chairman & CEO,
(source: Deutsche Bank 2016 Media, Internet & Telecom Conference)

10. Conversations Quiz
99.9% Of People Can't Win
Against Trump In A Debate,
Can You?
Video
Donald Trump takes aim at
GOP, Dem rivals ahead of
Super Tuesday
94%
completion rate
Industry avg: 22%
11%share rate
Industry avg: 0.2%
4:30 minsessions
Industry avg: 15 secs

11. TL; DR
Old-school vs. new-school content creation
Playbuzz
VS.

12. InteractivityDataFormats
Countdown
Flip Card
Video Snaps

13. Publishers,
brands &
users create
optimized
content
on Playbuzz

14. Embed
content on any site,
app or social channel

15. The world’s leading publishers & brands use to engage
audiences across all devices

16. Branded campaigns
• 0.25 $/£/€ CPE
• 30%-40% rev share
• 86% start rate
• 88% completion rate
• 5% share rate
• 2:00+ min. sessions

17. Deliver a fun, engaging user experience

18. Scale
Platform
Advertiser
Sponsored

19. THANK YOU!