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How many people spent “quality time”
at pubs and bars in London?
Yesterday,
529	
  
809	
  
412	
  
653	
  
280	
  
710	
  
201	
  
412	
  
371	
  
545	
  
18-­‐25	
   25-­‐35	
   35-­‐45	
   45-­‐5...
3
The Next
Generation
On-Off Digital
Media Company
Javier Martinez de Irujo
Director of Corporate Development
jmartinezdeir...
4
Your
Brand
Audience
Cluster
Reach your target
WHAT? HOW? WHY?
TOP OF MIND
Network e>play
Free WiFi
Reporting
Big Data
5
Process
Big Data OOH
6
Digital – Mobile – Big Data
Helps the digital out of home knowledge
e>plays
> 4.500
Audience
3.669.412
per day
Financial...
7
Business Model
BIG DATATELECOMMUNICATION
Network
HARDWARE&SOFTWAREADVERTISING
LONG TAIL:
> 5.000 customers
BIG BRANDS:
A...
8
Growth roadmap
0
8.000
4.000
0
2013 MAY 2014 DEC. 2014 2015 2020
600
3.500
8.000
210.000
Initial
Investment
FOUNDERS
€ 1...
9
Enrique Ruiz: Ad Sales Director
Javier Martinez de Irujo:
Director of Corporate Development
A global and multidisciplina...
10
Javier Martinez de Irujo
jmartinezdeirujo@playthe.net
	
  
	
  
	
  
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playthe.net EIE London 2015

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playthe.net was attending EIE London 2015, presenting our Big Data OHH and Digital Signage solution.

playthe.net estuvo presente en el EIE 2015 celebrado en Londres, presentando su Big Data OOH y nuestra solución de Digital Signage.

Publié dans : Technologie
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playthe.net EIE London 2015

  1. 1. How many people spent “quality time” at pubs and bars in London? Yesterday,
  2. 2. 529   809   412   653   280   710   201   412   371   545   18-­‐25   25-­‐35   35-­‐45   45-­‐55   >55   AGE Data  of  17th  of  November  2015  Source:  playthe.net   3.599.128 audience   We know how many people were at bars in Spain
  3. 3. 3 The Next Generation On-Off Digital Media Company Javier Martinez de Irujo Director of Corporate Development jmartinezdeirujo@playthe.net EIE London ‘15
  4. 4. 4 Your Brand Audience Cluster Reach your target WHAT? HOW? WHY? TOP OF MIND Network e>play Free WiFi Reporting Big Data
  5. 5. 5 Process Big Data OOH
  6. 6. 6 Digital – Mobile – Big Data Helps the digital out of home knowledge e>plays > 4.500 Audience 3.669.412 per day Financials Users >53.000 Digital OOH Market U.K. ‘15 $ 1 bn Currently in Spain, Portugal and Hong Kong > 20.000 2015 $11,6bn 2020 $20,0bn 2015p Revenues € 7,3m Ebitda € 1,9m Big Data Events >1.264mil. 2018p Revenues € 61,6m Ebitda € 29,5m >
  7. 7. 7 Business Model BIG DATATELECOMMUNICATION Network HARDWARE&SOFTWAREADVERTISING LONG TAIL: > 5.000 customers BIG BRANDS: AGENCIES: LONG TAIL: > 350 customers
  8. 8. 8 Growth roadmap 0 8.000 4.000 0 2013 MAY 2014 DEC. 2014 2015 2020 600 3.500 8.000 210.000 Initial Investment FOUNDERS € 1,3 m Financial investors SEED € 2,1 m EARLY STAGE € 2,2 m GROWTH € 5 - 10 m Design Development Testing Software Investment in development Network of displays Big Data More Network Agencies/ Big Brands Consolidation Spain International: Hong Kong U.K. Revenues €100bn Displays 210.000 Company Value € 1000bn € 3,3 m € 7,3 m € 100 mREVENUES
  9. 9. 9 Enrique Ruiz: Ad Sales Director Javier Martinez de Irujo: Director of Corporate Development A global and multidisciplinary team Luis Miguel Vindel: CEO & co-founder Fernando Jiménez: CCO & co-founder Benjamín Castrillo: CTO & co-founder Venancio de Nárdiz: Chief Operating Officer We are building up the next “Google” Out of Home company, do you want to be part of playthe.net?
  10. 10. 10 Javier Martinez de Irujo jmartinezdeirujo@playthe.net      

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