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3 Essential Steps to
Crowdfunding Your Food
Business
Many crowdfunding projects
collapse because they didn’t
build a firm foundation to
stand on.
“BY FAILING TO
PREPARE, 

YOU ARE PREPARING TO
FAIL.”
- Benjamin Franklin
90% of a successful
campaign is built
BEFORE you...
FIRST LEARN STAND,
THEN LEARN FLY.
NATURE RULE DANIEL-SAN…
NOT MINE.
- MR. MIYAGI
THE 3 CRUCIAL INGREDIENTS TO PLANNING
A SUCCESSFUL CAMPAIGN.
Have the skills
required.
ONE
Have a compelling
Brand & Story...
“CHECK YOURSELF 

BEFORE YOU WRECK YOURSELF “
-ICE CUBE
WRITER
ONE: SKILL SET
DESIGNERPHOTOGRAPHER
VIDEOGRAPHER CONNECTOR ...
YOU’LL NEED TO HAVE A
WAY WITH WORDS.
ONE: SKILL SET: WRITING
Communicating why
people should support
your brand in concis...
Solid design not only shows you are creative
about your food, but shows people you’re
serious about your business.
ONE: SK...
People LOVE looking at pictures and video. This
skill is key to selling how delicious your food is and
what your dining ex...
Every campaign needs 

a video.
Great videos get funded,
weak ones don’t.
ONE: SKILL SET: VIDEO
You’ll need a social butterfly to help your
message get out to as many people as you can.
ONE: SKILL SET: CONNECTOR
Build A Brand Not
Just A Business
TWO
If you are not a brand,
you are a commodity,
then price is everything
and the low-cost producer
is the only winner.
TWO: B...
WHAT IS A BRAND?
TWO: BRANDING 101
WHAT IS A BRAND?
“A unique set of designs, signs, symbols, words, and
experiences that identifies a product / service and
...
People buy more than just the food.
They want to support great people and great brands.
TWO: BRANDING
Look Inward:
Take Ti...
TWO: BRANDING: CHECKLIST
Here are the brand assets you’ll
need BEFORE you start your
campaign.
Your logo
ONE
A good, short...
Create a simple,
elegant, symbol that
represents your brand.
Invest time in this.
Remember that this
logo is gonna go on
e...
TWO: BRANDING: TAGLINE
Create a unique, short anthem that
you can use to rally support to your
crowdfunding campaign.
TWO: BRANDING: IMAGERY
Show the awesomeness of your
food and what the dining
experience could be.
CREATE A FUNNEL
Like any marketing initiative, a
crowdfunding campaign is all
about driving traffic and converting
that tr...
MAIN STREET:
1,000 A DAY
WALK-IN TRAFFIC:
10% OR 100
PURCHASE:
50% OR 50
TWO: FUNNEL: EXAMPLE
Consumer
Crowdfunding
Campaign
Pay for clickViral Social
Media
Press Activate
Social Media
Evangelize
Current
Costumer
In-...
THREE: FUNNEL: CONTENT
Don’t beg for money through the funnel. Engage and
entice your potential backers into your funnel w...
These crucial first steps are distilled from
our 100%* success rate in creating
campaigns for food businesses.
We’ve devel...
PLINTH HAS RAISED OVER $2.65 MILLION
THROUGH CROWDFUNDING, VENTURE CAPITAL,
& ANGEL INVESTORS
We’ve developed this process...
Prochain SlideShare
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3 Essential Steps To Crowdfunding Your Restaurant, Cafe, Food Truck, or Pop-up

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3 Essential Steps To Crowdfunding Your Food Business. The Plinth Agency helps businesses cultivate growth through branding and crowdfunding. We've got an 82% success rate in crowdfunding and have distilled some of our methods in the food business category into this easy to use slideshare.

We've also created plinthacademy.com which is our affordable 6 class course on how to crowdfund your food business. We hope these tips help!

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3 Essential Steps To Crowdfunding Your Restaurant, Cafe, Food Truck, or Pop-up

  1. 1. 3 Essential Steps to Crowdfunding Your Food Business
  2. 2. Many crowdfunding projects collapse because they didn’t build a firm foundation to stand on.
  3. 3. “BY FAILING TO PREPARE, 
 YOU ARE PREPARING TO FAIL.” - Benjamin Franklin 90% of a successful campaign is built BEFORE you start crowdfunding.
  4. 4. FIRST LEARN STAND, THEN LEARN FLY. NATURE RULE DANIEL-SAN… NOT MINE. - MR. MIYAGI
  5. 5. THE 3 CRUCIAL INGREDIENTS TO PLANNING A SUCCESSFUL CAMPAIGN. Have the skills required. ONE Have a compelling Brand & Story. TWO Establish a funnel to market to. THREE
  6. 6. “CHECK YOURSELF 
 BEFORE YOU WRECK YOURSELF “ -ICE CUBE WRITER ONE: SKILL SET DESIGNERPHOTOGRAPHER VIDEOGRAPHER CONNECTOR PROJECT MANAGER
  7. 7. YOU’LL NEED TO HAVE A WAY WITH WORDS. ONE: SKILL SET: WRITING Communicating why people should support your brand in concise, catchy ways is key. You’ll need this to create… SOCIAL MEDIA POSTS VIDEOSCRIPTS EMAILS TAGLINES
  8. 8. Solid design not only shows you are creative about your food, but shows people you’re serious about your business. ONE: SKILL SET: DESIGN
  9. 9. People LOVE looking at pictures and video. This skill is key to selling how delicious your food is and what your dining experience can be without people having experienced 
 your brand. ONE: SKILL SET: PHOTOGRAPHY
  10. 10. Every campaign needs 
 a video. Great videos get funded, weak ones don’t. ONE: SKILL SET: VIDEO
  11. 11. You’ll need a social butterfly to help your message get out to as many people as you can. ONE: SKILL SET: CONNECTOR
  12. 12. Build A Brand Not Just A Business TWO
  13. 13. If you are not a brand, you are a commodity, then price is everything and the low-cost producer is the only winner. TWO: BRANDING FACTS
  14. 14. WHAT IS A BRAND? TWO: BRANDING 101
  15. 15. WHAT IS A BRAND? “A unique set of designs, signs, symbols, words, and experiences that identifies a product / service and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind.” TWO: BRANDING 101
  16. 16. People buy more than just the food. They want to support great people and great brands. TWO: BRANDING Look Inward: Take Time To Figure Out What Your Brand Stands For.
  17. 17. TWO: BRANDING: CHECKLIST Here are the brand assets you’ll need BEFORE you start your campaign. Your logo ONE A good, short tagline TWO Great Imagery THREE
  18. 18. Create a simple, elegant, symbol that represents your brand. Invest time in this. Remember that this logo is gonna go on everything. NOTE: A good logo can be drawn in the sand. TWO: BRANDING: LOGO
  19. 19. TWO: BRANDING: TAGLINE Create a unique, short anthem that you can use to rally support to your crowdfunding campaign.
  20. 20. TWO: BRANDING: IMAGERY Show the awesomeness of your food and what the dining experience could be.
  21. 21. CREATE A FUNNEL Like any marketing initiative, a crowdfunding campaign is all about driving traffic and converting that traffic into project backers. THREE
  22. 22. MAIN STREET: 1,000 A DAY WALK-IN TRAFFIC: 10% OR 100 PURCHASE: 50% OR 50 TWO: FUNNEL: EXAMPLE
  23. 23. Consumer Crowdfunding Campaign Pay for clickViral Social Media Press Activate Social Media Evangelize Current Costumer In-store promotions THREE: FUNNEL: CROWDFUNDING APPROACH
  24. 24. THREE: FUNNEL: CONTENT Don’t beg for money through the funnel. Engage and entice your potential backers into your funnel with your stories about your business and food.
  25. 25. These crucial first steps are distilled from our 100%* success rate in creating campaigns for food businesses. We’ve developed a set of 6 affordable 30 min classes that show you step by step how to crowdfund your dreams at PlinthAcademy.com *As of 7/22/2015
  26. 26. PLINTH HAS RAISED OVER $2.65 MILLION THROUGH CROWDFUNDING, VENTURE CAPITAL, & ANGEL INVESTORS We’ve developed this process from years of experience helping entrepreneurs create successful campaigns. Good luck to you and feel free to contact us if you’d like help with any part of the process. We’re waiting for you at plinthagency.com

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