Native formats are one of the most innovative ad solutions on the market. On behalf of plista the independent market research institute Interrogare analysed the advertising impact of plista Native Ads using an ad campaign by Ford EcoSport as a case study. The survey also compared the user perception of plista native ad formats and standard display banners. The results verify the positive advertising impact of plista Native Ads on brand awareness, brand image and intention to buy, while standard display banners are perceived by the most of the respondents as annoying. The complete study, including a detailed breakdown of the results, can be found in this presentation.