The Future of Connected Thinking, Portland Digital Marketing Conference 2013
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A presentation by Nicki Vance and Quinn Simpson of Citizen, Inc. http://pluscitizen.com
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The Future of Connected Thinking, Portland Digital Marketing Conference 2013
- 1. Part I. The Future of Connected Thinking. PDX Digital Marketing Conference #pdxdmc JUNE 19, 2013
- 2. Hi! 2 Quinn Simpson UX Director Nicki Vance UX Designer cars running math hates cilantro cognitive science has a twin +Citizen www.pluscitizen.com @pluscitizen
- 3. Agenda 1:30 - 4:30pm Part I. The Future of Connected Thinking Quick Break Part II. Connected Data 3
- 6. In the last 20 years... 6
- 7. Be Proactive, Not Reactive 7 p h o t o b y x - r a y d e l t a o n e
- 9. Connected Thinking 9 T E C H N O L O G Y I N D U S T R Y U S E R
- 14. Social Spectrums 14 Print - Web 1.0 Traditional Web 2.0 - Now Future
- 15. 15 The Future
- 17. 17
- 18. 2023 18
- 19. 19
- 20. 20
- 21. 21
- 22. 22
- 24. Future Trends 24
- 27. Convergence 27 Voice Communication Moving Image Computing Games
- 32. Internet of You TweetPee by Huggies QR Code covered Pajamas by Smart PJ
- 35. Phygital 35 BEFORE AFTER Your Digital Footprint Your Physical Environment YOU YOU
- 38. What’s the next step? 38
- 39. Part II. Connected Data. PDX Digital Marketing Conference JUNE 19, 2013 39
- 41. 41 Jane.
- 42. Broadband Everywhere Decentralization Platformi!cation Convergence Interactive Rich Media Mass Customization Phygital Access over Ownership Trends.
- 43. BIG DATA 43
- 44. BIG DATA 43 [big-dey-tuh] a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools.
- 45. 44
- 47. 44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes
- 48. 44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes
- 49. 44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes ASTRONOMICAL DATA 140 Terabytes Per Day
- 50. 44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
- 51. 44 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
- 52. 44 BIG DATA LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
- 53. 45 BIG DATA LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
- 54. 46 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes
- 55. 47
- 56. 48
- 57. LITTLE DATA 49
- 58. LITTLE DATA 49 [li-tl dey-tuh] what we know about an individual, his or her specific behaviors.
- 59. 50
- 61. 52
- 62. 52
- 63. 53
- 66. 55
- 67. 56 BIG DATA LITTLE DATA
- 68. 56 BIG DATA LITTLE DATA Health Care
- 69. 56 BIG DATA LITTLE DATA Health Care Health & Wellness
- 70. 57
- 71. Citizen C3PO 58
- 72. 59
- 73. 60 This system will backfire in their faces!!! “ “ Apr 2013
- 74. 61 Sounds like slavery. “ “ Apr 2013
- 76. 63
- 77. 64 "Humans don’t just use data to learn about themselves, but rather, use data to construct the stories that they tell themselves about themselves.” Jenny Davis - Cyborgologist “
- 78. 65
- 79. 66 LOCATION DATA 100-500 Megabytes CITY TRANSIT SCHEDULE 500 Megabytes to 4 Terabytes CITY’S HOME ENERGY USE 100 Terabytes PARTICLE PHYSICS 500 Petabytes Per Day PURCHASE HISTORY 100 Terabytes to 5 Petabytes Per Day ASTRONOMICAL DATA 140 Terabytes Per Day
- 80. 66
- 87. Where will you take this?
- 88. Where will you take this?
- 89. Nicki Vance Quinn Simpson Citizen, Inc. @pluscitizen 2001 NW 19th Avenue, Suite 105 Portland, Oregon 97209 pluscitizen.com Thank You. 74