How programmatic can drive better quality candidates

1. PROGRAMMATIC ADVERTISING
Bravery enables anything.
VENN DIGITAL JUNE 2017
Driving better quality candidates

2. THE PROBLEM
Good quality candidates are becoming harder to find.
JOB BOARDS DIRECT APPLICATIONS LINKEDIN
JOB BOARDS ARE
SATURATED WITH LOW
QUALITY CANDIDATES AND
AREN'T USED BY PASSIVE
CANDIDATES
TRAFFIC AND DIRECT
APPLICATIONS ON SITE ARE
LOW AS RECRUITMENT
COMPANIES HAVE TO
COMPETE WITH JOB
BOARDS ON GOOGLE
LINKEDIN IS A PLAY
GROUND FOR RECRUITERS.
CANDIDATES ARE
APPROACHED ON THE
PLATFORM TOO
FREQUENTLY AND IT'S
BECOMING LESS EFFECTIVE

3. THE SOLUTION
Target passive candidates specific to sector, job title and
demographic through programmatic display advertising
be specific and only
display adverts to
relevant candidates
across the web
TARGETTING
increase brand
awareness by
increasing your
exposure
BUILD A BRAND
be seen as a forward
thinking brand
CANDIDATE
EXPERIENCE

4. why it's hard to go solo traveling
So what is display advertising?
If you haven’t heard of display advertising, you will certainly have
encountered it. Put very simply, it is web advertising via imagery,
video or even audio.
Previously, Display ads have been run manually, meaning users were
targeted based upon a few broad criteria and arbitrary characteristics
often resulting in a high frequency of activity (i.e. ads following you
around the web) and poor delivery.
Now, through real time bidding,
machine learning and incredibly precise
targeting we can deliver the right ads to the
right person at the right time using
programmatic display advertising.

5. 1/ Your ad creative
designed by Venn
2/ Your desired
customer profile based on
150 individual identifiers
ADVERTISERS
(YOU)
PUBLISHERS
(ONLINE)
The inventory of ad
placements
(access to
billions of websites
and advertising
space online)
Exchanges decide on the
location of your online
ads based on your
targeting, bid and the
publishers ad inventory
+ Relevancy
Bid Website advert with
your ad showing to your
ideal candidate
EXCHANGES

6. 31%
Globally,
programmatic
advertising will
grow 31% in 2017 –
faster than all
other digital
channels.
"Programmatic uses first and third party data to more
precisely reach the ideal candidate in the right context,
with an appealing message at the best time. Target over
200 million profiled users based on their behaviour
online, interests, emotional characteristics and purchase
intent online"

7. How will this work for recruitment?
The candidate applies
for job vacancy
on client website
Candidates targetted with job display
ads strategically positioned on the web
Candidates are retargetted
with dynamic creative
which is populated with
recently viewed roles

8. why it's hard to go solo traveling
Casestudy: Job board
Initially piloted with one of the UK's biggest job
boards, we have a proven solution that will
help increase quality candidate applications
and drive a positive ROI through a better CTR.
Below are some example creatives (with the
brand hidden) served to candidates based
on specific insight and third party data.
CTR increased
from 0.12% to
0.34%

9. It’s important to work with a partner with a great
reach and alongside their own demand side
platform our partner has access to every website in
which you can advertise on the world wide web.
With a combined reach of 90 billion global monthly
impressions, we can ensure that you can reach
every potential candidate at will."
Simon Facey, Head of Search, Venn.
GLOBAL REACH

10. Let's make things happen.
Contact Sarah at Venn to find out more.
sarah.toms@venndigital.co.uk