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How to Execute and Optimise With Data in Influencer Marketing

If you want to do influencer marketing right, you need to put a focus on data throughout all stages of the process. From strategy development and influencer identification to execution and optimisation, data can be, and should be, at the forefront of every decision.

Yes, transparency, authenticity and trust are critical to influencer marketing, but data-driven decisions will ultimately help achieve the KPI. In this session, Danielle shares some examples of how her team at Scrunch have executed and optimised influencer marketing campaigns with a data-driven approach.

*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/


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How to Execute and Optimise With Data in Influencer Marketing

  1. 1. W E L C O M E T O CaseStudies Danielle Lewis –Co-founder& CEO
  2. 2. AGENDA Bubs Australia Youfoodz
  3. 3. THE OBJECTIVE Bubs Australia C A S E S T U D Y O N E 1 . C on ten t produ ction 2 . C TA – drivin g traffic to a ph y sical location THE C HA LLE NGE : BubsAustraliais a signatoryofthe MAIF Agreement (Marketing in AustraliaofInfantFormula). Onlythe Stage3 tinshouldbefeaturedin images andany child thatfeaturesin animage shouldbeover theageof12 months.
  4. 4. THE STRATEGY Bubs Australia C A S E S T U D Y O N E 1. High qualitycontent 2. Audienceanalysis - customertargeting 3. Segmentation - theright producttothe rightagegroup 4. CTAtoWoolworthsandColes
  5. 5. THE RESULTS Bubs Australia C A M P A I G N S U C C E S S 2 4 3 I n f l u e n c e r s 4 2 5 P i e c e s o f u n i q u e c o n t e n t 7 . 5 + M i l l i o n s o c i a l r e a c h 2 4 0 k E n g a g e m e n t s
  6. 6. THE OBJECTIVE Youfoodz C A S E S T U D Y T W O 1. Saturatethe market. 2. ProveInfluencer Marketingresultsin salesuplift.
  7. 7. THE STRATEGY Youfoodz C A S E S T U D Y T W O 1. Masscontent - 100+influencerspermonth 2. Audienceanalysis - customertargeting 3. Segmentation - the rightmessage 4. Trackingandoptimisation - Couponcodes THE KICKER… It’sintegratedintotherest oftheir marketingstrategy.
  8. 8. YOUFOODZ SUMMER MENU LAUNCH C A M P A I G N S U C C E S S 1 7 0 I n f l u e n c e r s 8 3 7 P i e c e s o f u n i q u e c o n t e n t 6 + M i l l i o n s o c i a l r e a c h 1 2 X R O I
  9. 9. TRUSTED BY GREAT COMPANIES AROUND THE WORLD T H E G O O D W O R D
  10. 10. “ “ “Scrunchhas reallytakenour influencermarketing activity to the next level by adding a layerof data and insight that brings ROI front and centre. Using Scrunch has allowed us to fine-tuneour social strategy and focus attention on our highest value ambassadors, while also freeing up timepreviously spent on the‘admin’of booking talent” A S H T O N R I G G B R A N D M A R K E T I N G M A N A G E R - Y O U O O D Z T O M W A L T E R D I G I T A L M A R K E T I N G S P E C I A L I S T - U N D E R A R M O U R "Scrunchdata driven approach gives us confidence that weare connectingwith the right influencersand the right audiencesto help us authenticate and build credibility aroundour new footwear technology." HERE’S WHAT THEY HAD TO SAY ABOUT SCRUNCH T H E G O O D W O R D
  11. 11. #THANKS Danielle Lewis Danielle@scrunch.com Instagram @daniellelewisco

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  • khbang

    Nov. 9, 2018

If you want to do influencer marketing right, you need to put a focus on data throughout all stages of the process. From strategy development and influencer identification to execution and optimisation, data can be, and should be, at the forefront of every decision. Yes, transparency, authenticity and trust are critical to influencer marketing, but data-driven decisions will ultimately help achieve the KPI. In this session, Danielle shares some examples of how her team at Scrunch have executed and optimised influencer marketing campaigns with a data-driven approach. ***** As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/

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