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Introduction to Strategic Business Execution
O C TO B E R  1 9 ,  2 0 1 3
o Prologue
o Importance of Strategic Business Execution
o Strategic Execution Framework
Agenda

◦ Value, Behavior, and Attitude
◦ Important Competencies
◦ Integrating Processes
◦ Core Disciplines

o Five Rules of Business Execution
o Appendix

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Prologue

My interpretation:
“Having a great idea is only 
1% of the effort, getting it 
done is the other 99%”
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o By a show of hands, how many of you 
have too many ideas and not enough time 
to do something with them?
Two warm up 
questions…

o How many of you work for organizations 
that also have the same situation – long 
on strategies and short on execution?

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Why is execution more difficult? 
Reason 1: Execution 
is difficult and 
often too messy

◦ Projects, for example, can always be done cheaper, 
faster, better, and more inclusively.
◦ It’s nearly impossible to plan everything. As Molkte the 
Elder stated: “No plan survives contact with the enemy.”

Reason 2: Execution 
is a big and vague 
concept

◦ What is execution? It feels all pervasive.
◦ We know good execution when we see it, but we rarely 
can describe it.

Reason 3: Execution 
is simply not sexy

◦ Students want to learn about strategy.
◦ Academics are attracted to research on business 
strategy, strategy formulation, and strategic alignment.
◦ Strategy is exciting.
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On Reason 1, a recent search on Amazon.com
o Execution (and like terms such as Implementation)
◦ Hits: 379 + 1,860 = 2,238

o Strategy (and like terms such as Strategic)
◦ Hits: 23,113 + 18,821 = 41,934

o “Strategy + Strategic” is 19x more than “Execution 
+ Implementation”
o The often incorrect perception is that
execution = grunt work

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But! What is strategy without execution?
How many companies have 
beautiful and often expensive 
binders of ideas, plans, and 
strategies?

How many of them are well 
executed?

How often do you receive great 
sounding advice but it is incredibly 
hard to achieve? 

That’s because execution is 
more difficult

What is the value of a plan 
without results?

Very little

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Astonishing Findings

90%

of well‐formulated strategies fail due to poor execution1

5%

of employees understand their corporate strategy2

3%

of executives think their company is very successful at executing its 
strategies, while 62% think they’re only moderately successful, or worse3

2009

In 2009, about 523k new businesses started, and nearly 661k businesses 
closed down.4
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Here are some recent books on business execution

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Importance of Strategic Business Execution

My understanding:
“Plan without action is 
worth little, and action 
without purpose is just 
waste.”
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Here is a simple framework

What do organizations do?

How much of this work is 
“execution‐related”?

Answer: nearly everything

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Activity Map of An Organization 
Operating

Planning

Changing (PPP)

Corporate Structure

Portfolio
(Risk & Reward) 

Corporate Integration

Identify & Analyze:

Mission, Vision & Culture

ID & Categorize
Evaluate & Select

Corporate Strategy

Business Strategy
Business Objectives
Financial Plan

Risk:
ID & Analyze
Develop Risk Tolerance & 
Response

Budgeting
Functional Strategies:
Marketing
Sales
Product
IT…

Govern:

Program
(Benefits)

Project
(Deliverables)

Initiate Program

Initiate Project

Plan Program:

Plan Project:

Benefits Management
Stakeholder
Governance
Scope
Schedule
Finance
Integration

Scope
Schedule
Cost
Quality
Human Resources
Communication
Risk
Procurement
Integration

Operation Plan:
Facility Plan
Production Plan
Contingency Planning
Disaster & Recovery
Service Plan
Material Plan
Resource Plan
Training Plan
Quality Management
Customer Relationship
...

Service Catalog
Manage Operations

Prioritize & Balance
Authorize & Adjust 
Communicate

Execute Program

Execute Project

Monitor & Control

Monitor & Control

Operational Metrics & 
Reporting

Monitor & Control

Closing Program

Closing Project

Continuous Improvement

Multi‐Disciplinary
• Organization Change Management
• Organization Development

• Leadership
• Incentives

• Communication
• Control

• Business Process Change / Re‐engineering
• Functional Leadership (e.g. IT, Finance, Student Affairs…)

Slide 13
What is the benefit of strategic business execution?

Things get done!
They may not be perfect and there are trade‐offs. 

But the alternative of not achieving 
results is often far worse…

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What does research show?

Organizations with a 
formal strategy execution 
process outperform 
organizations without one

Do you have a formal strategy 
execution process in place?

Percent of companies who have 
achieved “breakthrough” 
results or performed better 
than peer group5

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Yes

No

54%

46%

70%

27%

15
Strategic Business Execution Framework
“Execution is never an accident; it is 
always the result of high intention, 
sincere effort, intelligent direction, 
skillful execution and the ability to see 
obstacles as opportunities.”
‐ Te Wu

My interpretation:

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What is strategic business execution (SBE)?

o SBE is an interdisciplinary practice of aligning strategic 
business objectives with implementation
◦ Practice is the pragmatic application of this body of interdisciplinary 
skills with the right behavior and attitude
o Strategic planning

Interdisciplinary refers to 
simultaneous application 
of many schools of 
management such as

o Organization change and development
o Communication
o Portfolio, program, and project management 
o Innovation and technology

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What is strategic business execution (SBE)?
o Aligning refers to the process of continuous adjustment ensuring 
actions and planning are in agreement.
o Implementation refers to the methodical execution of the business 
objectives to achieve real and tangible benefits.

Strategic business 
objectives refers 

o Establishment, prioritization, and resourcing 
of critical business and organization goals
o Both short‐term and long‐term
o That are essential to survival and growth. 

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In short, Strategic business execution is about 
“doing the right thing”
in the “right way”

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Four Components
There are four components of SBE, each playing a vital role. Execution excellence is 
when these components work in tandem.

Value, behavior, 
and attitude 

Important 
competencies 

Core 
disciplines 

Integrating 
processes 

the intrinsic
“software” of 
individuals, teams, 
and companies 

the essential
abilities (e.g. skills 
and expertise)

the basic methods, 
systems, and 
control 

the unifying force 
that ties all these 
components 
together 

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Four Components

Value, 
Behavior, 
Attitude

Important 
Competencies

Core 
Disciplines

Execution 
Excellence

Integrating Processes

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Value, Behavior, and Attitude
This is the intrinsic software that operates at all levels (individual, team, organization, 
sector/industry, national, etc.)
Here are some execution oriented values, behaviors, and attitude:

Value ‐

Behavior ‐

Attitude ‐

the moral principles 
and beliefs 

observable 
activities

how a person views 
something

o Industrious

o Respect

o “Can do”

o Resolution

o Teamwork 

o Optimism

o Integrity 

o Organization

o Resiliency

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Important Competencies
o Building on Career Architect Development Planner by Lominger, we identified 69
individual competencies (many of which are applicable at a team or firm level). 
o Many of these competencies are execution focused. These are my top 10:
◦
◦
◦
◦
◦

Action oriented
Balancing
Conflict management
Decision making
Delegation

◦
◦
◦
◦
◦

Interpersonal savvy
Listening
Managerial courage
Motivating others
Problem solving

For a complete listing of the 69 competencies, see Appendix C.

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Integrating Processes
o Integrating processes are the basic unifying, workflow, and pre‐programmed 
steps that facilitate execution. 
o The driving paradigm is to apply the right balance between system and flexibility 
that routinizes otherwise complex operations. 
o Based on our experience, organizations must develop these 8 integrating 
processes and apply them judiciously across the firm:
◦
◦
◦
◦

Governance
Planning and organizing
Issue and risk management 
Conflict management

◦
◦
◦
◦

Change management
Information / Knowledge management
Dependency management
Business alignment

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Core Disciplines

My interpretation:
“To achieve execution excellence, 
businesses must apply the right 
disciplines to the problems at hand.”
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Core Disciplines
o Disciplines are major subjects of collective knowledge, practices, and 
tools

For strategic business 
execution, our 
experience shows 
there are nine core 
disciplines

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1. Strategic Planning
o For organizations to be successful, having a strategy plan that works is critical.  
Not only do strategic plans provide direction, they also align the entire 
organization toward achieving their plans.

o Collaborative – bringing key players together to 
develop the plans

We advocate 
strategic 
planning that is

o Data driven – planning should be less emotional 
and more driven by external and internal data
o Realistic – evaluating the organization’s 
capabilities before jumping in
o Prioritized – focus on the essential and 
determine what will or would be “good enough”
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2. Portfolio Management
o Organizations should manage their initiatives as investments using the relevant 
principles from portfolio management.

o Identify, categorize, evaluate, prioritize and 
authorize opportunities
o Identify risk, analyze, and develop risk response

Key processes 
in Portfolio 
Management

o Balance and rebalance portfolio to reflect 
changes
o Communicate, monitor & control,  and review 
portfolio performance
o Make adjustment when/if business strategies 
change
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3. Program Management
o Program management focuses on the business benefits and the alignment of the 
various projects and components within the program

o Strategy alignment

Performance 
domains in 
Program 
Management

o Governance
o Lifecycle Management
o Benefits management
o Stakeholder engagement

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4. Project Management
o Project management focuses on completing deliverables under constraints such 
as schedule, resources/budget, scope, and quality. There are 10 knowledge areas.

Knowledge 
areas in PMI 
PMBOK

1. Scope
2. Schedule
3. Budget
4. Procurement
5. Risk
6. Quality
7. Human Resources 
8. Stakeholder
9. Communication
10. Integration
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5. Project Management Office
o Project management offices (PMOs) are designed for highly intense and complex 
projects or operational environments.  

Our PMO 
capability 
model includes 
three 
evolutionary 
stages

o Essential – focusing on tactical management 
and control
o Advanced – shifting toward greater 
intelligence and long‐term value
o Strategic – creating a value‐driven 
organization that strives toward deeper 
alignment with business strategy and goals

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6. Operational Management
o For an organization to excel, it is imperative to create a stable and consistent 
operational environment. Otherwise, changes resulting from projects and 
programs would be built on a poor foundation.
o Operational considerations, as shown on earlier on Slide 13, are vast. One of the 
best frameworks available today is ITIL – Information Technology Infrastructure 
Library6 – and it is applicable for a wide variety of service industries.

ITIL Framework

o
o
o
o
o

Service Strategy
Service Design
Service Transition
Service Operation
Continual Service Improvement
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7. Process Improvement
o A business process is a collection of related, structured activities or tasks that 
produce some desirable results

From our 
perspective, 
organizations 
ought to have 
four types of 
processes

o Management processes for planning and 
decision support
o Operational processes for managing the core 
business
o Changing processes for program and project 
change management
o Supporting processes for enabling the other 
functions of the organization
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8. Organization Change Management
o Organization change management (OCM) is a framework for managing changes in 
organizations related to people, teams, and their relationships
o Business process and technology changes, requiring 
“adoption management” 

Specific uses of 
OCM from 
tactical to 
strategic

o Organization restructure, focusing on “change 
navigation management” and “human capital 
management” including talent management
o Culture change, especially during mergers and 
acquisitions when two or more cultures often clash 
before integrating, requiring a high level of respect and 
sensitivity
o Vision, driving agreement and legitimacy to establish a 
common future
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9. Data Visualization and Decision Support
o Today, executives and professionals are inundated with data. But unless data 
translates to information and information into knowledge, data by itself is often 
inadequate. 

Visual 
communication is 
more powerful 
than verbal 
communication

o There is a big connection between seeing and 
remembering. 
o Visual interpretations of information in the 
form of simple yet powerful diagrams, tables, 
graphs, charts or any other format that can 
convey the message of what “it means” 
without someone providing an explanation

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Five Rules of Business Execution

My interpretation:
“Read the five rules”
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The Five Rules of Business Execution

1 Focus on the vital few
2 Determine "what is good enough" for the rest 
3 Establish good metrics and reward systems
4 Create an easy to understand  scoreboard
5 Develop a culture of accountability
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1

Focus on the Vital Few
The vital few should be both urgent and important.
High

Vital Few

Why are these 
even on the list?

Do we need to 
focus on these 
now?

Urgency

Why are we 
working on 
these?

Low

Important
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High
38
Determine "what is good enough" for the rest 

2

o We all desire to achieve excellence, but the price of 
excellence is often high ‐ sometimes very high. 
◦ Be practical, be real, and decide "what is good enough“

o In most business endeavors, achieving "good enough" on 
time is far more important than attaining "greatness" that 
misses the optimal window of opportunity. 
◦ Make trade‐off decisions early and quickly. 
◦ There is always a next phase

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Determine "what is good enough" for the rest 

2

o More important, for the entire “system” to work, the 
complimentary pieces must work together. 
◦ But often, they do not need to be perfect

o Finding the “good enough” components will reduce
anxiety, workload, and buy time and resources to work 
on the vital few

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Establish good metrics and reward systems 

3

o Business (and people) often achieve what they measure. But 
determining the right metrics can be challenging? For 
example:
o Does your organization operate on a consistent 
set of metrics, also known as key performance 
indicators (KPIs)?

? ? ?

o Do the metrics give you the ability to diagnose 
and predict?
o Are people and teams rewarded for the right 
results and behaviors?

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Establish good metrics and reward systems 

3

o Organizations should critically challenge the current metrics 
and make sure they measure the desired outcome.
o In “Execution: The Discipline of Getting Things Done”, 
Bossidy and Charan7, point out that rewards are pivotal in 
motivating people towards achieving specific results.

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Create an easy to understand  scoreboard

4

o People need to see how they are doing, and there is no better 
motivator than making real progress on achieving  
challenging goals
o Therefore, all leaders need an easy to understand dashboard 
that requires no more than 30 seconds for the followers to 
check on their progress

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Create an easy to understand  scoreboard

4

o The dashboard must be timely, relevant, and accurate.

o Traffic signs – Red, Amber, Green

Some of the 
best 
scoreboards 
include:

o Sport scoreboard – Soccer, Basket, Football, etc. 
o Goal posts – revenue, profit, margin, market 
share, net presenter score
o Progress reports ‐ % completion

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Develop a culture of accountability

5

o Accountability is accepting responsibility for a specific area of 
focus and consciously striving to meet expectations of all 
facets from strategy to execution
o Creating a culture of accountability will be vital for the 
sustainability of execution excellence

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Develop a culture of accountability

5

o But for some organizations, establishing this culture can be 
difficult. 
◦ Leaders should start on small but meaningful tasks, celebrate success when 
achieved, and move the organization toward larger tasks and activities.

o Once the rhythm of accomplishment is established, then take 
opportunities to nurture them including applying the right 
rewards and recognition. 
◦ Before long, the organization becomes a powerhouse of business execution.

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Questions and Answers

My interpretation:
“Any questions?”
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Contact Information
o Email: advisor@pmoadvisory.com
o Phone: 201.688.0680
o Web: www.pmoadvisory.com

Management Consulting with A Social Conscience
Appendix

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Reference A: Important Competencies
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29

Action oriented
Ambiguity, deal with
Approachability
Boss relationships
Business acumen
Career ambition
Caring about direct reports
Comfort around higher management
Command skills
Compassion
Composure
Conflict management
Confronting direct reports
Creativity
Customer focus
Decision making, timely
Decision quality
Delegation
Developing direct reports
Directing others
Diversity, managing
Ethics and values
Fairness to direct reports
Functional/technical skills
Hiring and staffing
Humor
Informing
Innovation management
Integrity and trust

30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58

Intellectual horsepower
Interpersonal savvy
Learning on the fly
Listening
Managerial courage
Managing and measuring work
Motivating others
Negotiating
Organization agility
Organizing
Paradox, dealing with
Patience
Peer relationships
Perseverance
Personal disclosure
Personal learning
Perspective
Planning
Political savvy
Presentation skills
Priority setting
Problem solving
Process management
Results, drive for
Self‐development
Self‐knowledge
Sizing up people
Standing alone
Strategic agility

59
60
61
62
63
64
65
66
67
68
69

Systems, managing through
Teams, building effective
Technical learning
Time management
TQM/Reengineering
Understanding others
Vision and purpose, managing
Work/life balance
Written communication
Balancing
Consultative

Source: Career Architect 
Development Planner, Lominger, 
2002
Italics: PMO Advisory additions
Reference B: Book and articles mentioned
1. Robert Kaplan and David Norton, The Strategy‐Focused Organization, Harvard 
Business School Press, 2001
2. Gary Harpst, Six Disciplines Execution Revolution, Six Disciplines Publishing, 2008, 
as reported/found by Renaissance Solution Survey, 1996
3. "American Management Association and Human Resource Insitute survey, as 
reported by Business Finance Magazine Newsletter, Issue 25, March 29, 2007"
4. "The Small Business Economy," U.S. Small Business Administration, 2010
5. Robert S. Kaplan and David P. Norton, The Execution Premium: Linking Strategy 
to Operations for Competitive Advantage, Hardvard Business Press, Boston, 
2008. Pg. 4, Figure 1‐1, summarzing BSCol Research, March 2006
6. http://www.itil‐officialsite.com/WhatisITIL.aspx
7. Larry Bossidy and Ram Charan, Execution: The Discipline of Getting Things Done, 
Crown Business, 2002
PROPRIETARY AND CONFIDENTIAL

51
Reference C: Recent books on Execution
o The 4 Disciplines of Execution: The Secret To Getting Things Done, On Time,
o
o
o
o
o
o
o
o
o
o
o

With Excellence... by Stephen R. Covey and Chris McChesney (2012)
Six Disciplines® Execution Revolution: Solving the One Business Problem
That Makes Solving All Other Problems... by Gary Harpst (2008)
Business Execution for RESULTS: A practical guide for leaders of small to midsized firms by Stephen Lynch (2013)
Confronting Reality: Doing What Matters to Get Things Right by Larry Bossidy
and Ram Charan (2004)
Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan
and Charles Burck (2002)
The Execution Premium: Linking Strategy to Operations for Competitive
Advantage by Robert S. Kaplan and David P. Norton (2008)
Get It Done!: A Blueprint for Business Execution by Ralph Welborn and Vince
Kasten (2005)
Making Strategy Work: Leading Effective Execution and Change (2nd Edition) by
Lawrence Hrebiniak (2013)
The Other Side of Innovation: Solving the Execution Challenge (Harvard
Business Review) by Vijay Govindarajan and Chris Trimble (2010)
Ruthless Execution: What Business Leaders Do When Their Companies Hit the
Wall (paperback) by Amir Hartman (Jul 19, 2003)
Seven Strategy Questions: A Simple Approach for Better Execution by Robert
Simons (2012)
Strategy Execution Heroes: Business Strategy Implementation and Strategic
Management Demystified (Expanded Edition) by Jeroen De Flander (2012)
52

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