Social Market Research for Charity - Sponsor Invitation

1. Social Market Research for Charity (SMRC) 1009 Tantra Park Circle, Boulder CO 80305 – 720.432-5470
From: Phillip R. Nakata
CBO & Founder, dba SMRC
c/o 1009 Tantra Park Circle (virtual office)
Boulder, CO 80305
Re: ‎ 137BB to Humanity from Noninvasive, User Centric, Media ‎ onetizing Brand Research: Web 3.0-4.0-Mobile-Video-
$ M
Cloud Collaborative ‎ ervices Technology‎
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Date: January 26, 2013
Mission: A non-invasive, user-centric, media monetizing service that learns what people ‘WILL' like, from their PUBLIC ‎ ocial media,
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matched to rewarding opportunities to learn more, no purchase required‎‎ ‎
.
Help me get this in front of your organization if they (or you personally) have an interest in the
most effective cause marketing and follower monetization service ever devised. SMRC is
meeting now with firms seeking $25-$100MM partner investments that includes technology sharing
and data access rights to the most in-depth anonymous study of socio-emotional patterns and
anomalies ever conceived.
Welcome to the opportunity to be a part of a major social paradigm shift. Check out, ASAP:
“The social paradigm shift” data process (page 3), our research vetting flyer (page4), and 5 opportunities for you, including full
details at: (https://bit.ly/smrc2013).
SMRC’s set of services represents the inevitable interactive future of social media monetization - a paradigm shift in the social web
as well as the self-funding of today’s most worthy social causes - unleashing the FULL POTENTIAL of the most effective, insightful
research on the market that: [1] knows precisely what (and why) each person WILL like, [2] which matches and QUALIFIES them to
[3] highly personalized, altruistic, and fiscally rewarding opportunities to learn more, never requiring purchase. This cycle
scientifically drives brand loyalty, retention, corporate goodwill, traffic, and feedback; all while ensuring identity security. In addition,
SMRC is compatible anywhere, anytime; using OPEN SOURCE interactive MOBILE VIDEO and SMS short codes or the social web, and
by using only PUBLIC content, it’s safe to say that there is no app of greater effectiveness, or value on the market today.
Designed to effectively address the problems with most social content and traffic monetization strategies, by not supporting any
imprecise promotional matching (i.e. invasive general category ads), that sponsoring advertisers previously have thought their
audience would like, or would want them to like; SMRC creates REAL on-going activity and value for: (a) the individual: paying them
to precisely match their interests for greater donation and reward opportunities, without requiring purchase; (b) host sponsors:
generating corporate goodwill and financial value from their follower's authorized social content to fuel participation in relevant
behaviorial research opportunities; which all supports (c) the plethora of local, humanitarian causes, custom to each individual, and
accountable, from SMRC’s annual reports of each 501-c3’s social impact .
SMRC uses sophisticated context-based linguistics/NLP, AI Configurators, and the social algorithms of 'sentiment analysis,' to
index every conversational topic in the each person's social media for its emotional character (LIKE to DISLIKE), in perspective to
every other social topic in a person's profile, correlated with similar profiling with each person's friends/doppelgangers. In doing so,
SMRC knows precisely what each person WILL LIKE, due to this advanced socio-psychological indexing, which was never possible
before, because no service ever gave an incentive powerful enough to cross correlate analytics from all media formats, to one user.
Per 100 of your social followers, this will generate $50,000+ per year in corporate goodwill (as follower donations/rewards) – along
with $3,000+ per year in ‎ onations to your corporate causes, with the rewards of equal trade-able, deductible value for you. Invite
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10 friends to do the same, ‎ nd together you’ll ‎ enerate $500,000+/ year for your local social causes along with $6,000+/year value
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for your favorite causes ‎ nd personal rewards. If you’re a ‎ ig company or celebrity, the sky’s the limit!
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- ‎
Followers personally generate (1) a min. of $0.60/day, (b) $5-‎ 10/ hour in value for research, & (c) 4% of everyone they invite.
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- For sponsors, it's about (a) generating $30+ per year/invited follower, to corporate donations + equal, deductible rewards
(while promoting $500+/year in corporate goodwill/invited follower); (b) optionally targeting, and Co-branding charity, for $0.03
per anonymous, highly qualified lead (matched to current/future interests, and qualified by hundreds of socio-demographic
factors), in order to (c) offer these prospects $1-$2 donations/rewards (on average), based on your offerings for 10 minutes of
the prospect's undivided attention to your sponsored, behaviorally interactive, research.
With 7 million prospective followers in the pipeline, projected to easily deliver over $137 Billion per year within 3 years - to 501-c3
charities and member rewards ($2+BB year 1), we are currently entertaining prospective partner start-up funding at $3, $25 and
$100 MM rounds. Complete details for qualified sponsor and partner candidates can be found at the link above.
By this notice, all followers of the Slideshare link above will be invited to become SMRC sponsors. You may use "SMRC.LI" as your
'host' code when applying. (Or, you may register with our organization as your host at: http://bit.ly/smrc-xxxxxxx-registration.)
Pre-registering sponsors & members receive double the donations’ +rewards’ value, for life!
NOTE: a copy of this letter (pdf and doc) is at http://www.socialmarketresearchforcharity.org/host9.pdf or the QR code

2. Social Market Research for Charity (SMRC) 1009 Tantra Park Circle, Boulder CO 80305 – 720.432-5470
(Note: change the “from” entry [top] and line above for a host/ sponsor to member invitation, including a custom registration URL)
The web service’s features include, but are not limited to (refer to the process graphic):
1. WILL LIKES from social content: SMRC provides equal donations +rewards for POSITIVE or
NEGATIVE social content, ‎that it passively monitors to find what each ‎ erson WILL LIKE‎
p .
2. MATCHING Interests to Opportunities to Learn More: Acquiring (by affiliation with charities
in each member's profile) these profiles (that include no identity or contact data, but do
include the associated in-depth socio-demographic content profiling), sponsors list
opportunities that appropriately match the market's 'interest' profiles (their WILL LIKES),
along with appropriate requirements (qualifications), to participate in sponsored brand
research, matching those interests - that again, does not require purchase, to secure
donations +rewards (just their attention and recall). This ensures highly qualified leads for
the sponsor, and no inappropriate (or junk) offers for the participants, while creating value for every person’s social content
(from above).
These noninvasive opportunities are delivered as on-going custom reports that people review in their free time. Sponsors
file matching opportunity listings in a database, along with socio-demographic qualifications, creating the value for everyone’s
everyday content. Sponsors compete for priority with other sponsors (in each person’s daily opportunity reports) for the same
theme listing by the size of the ADDITIONAL donations and rewards they offer for promotional research.
3. REWARDING RESEARCH: Offering these highly qualified people increasing levels of custom donations +rewards, based on 8-
10 multiple choice questions (following a sponsor's presentation) that test each person's attention and recall to these
matched educational presentations. As stated earlier, this service generates $1-$2 in value (range dependent on the sponsor's
offering), for 10 minutes of the prospect's undivided attention. For existing customers, this service also generates $5 in value
(as donations +rewards) for user testimonials (positive or negative), along with 5% of any eCommerce, for detailed reviews
following a purchase.
Asking no questions that ask for opinions, but rather only asking questions that test attention and recall, SMRC discourages
guessing/ cheating by changing the questions, upon a secondary re-submission of response (limited to 1 secondary attempt).
4. HOSTS: Sponsors or members who invite their followers/friends to register at no cost, receive 4% of the on-going value of
each of their invited followers donations' and rewards' value, as donations to their favorite charities +equal rewards. There is
no discrimination in the value (4%) that sponsors or members get from hosting their networks. Each is worth ~$30+/year.
Respectively, as a former IBM CTO and WW Business Auditor, who sat on 6 architectural boards and reported to the head of
IBM ‎ntellectual Capital, it is my opinion that SMRC could easily become the world's most ethical and socially productive service.
I
This ‎ roject is about technologically capturing the emotional character of the social web (ubiquitous social web of everyday content
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producers / groups), integrating business collaboration and research (web 3.0) with artificial intelligence/ configuration/ security/
big-data & Virtualization (Web 4.0) which is my best expertise. ‎To get the big picture, please pay close attention to the 3 TED videos
included in SMRC’s market/partner/sponsor Slideshare presentation (http://bit.ly/smrc2013).
Social business technographic IT analysts and marketers: If you get a chance, please read my personal (founder’s) introduction to
SMRC (as a social investment philosophy) at http://bit.ly/smrcfounderintro. It supplements SMRC’s business, technical, & market
Addenda (http://bit.ly/smrctech) that delve into the depths of SMRC’s goals, capabilities, potential and future.
Thanks for taking the time to preview this opportunity for humanity and progressive social change.
Sincerely,
Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market
Research for Charity): (720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-
5036 (Fax); http://www.socialmarketresearchforcharity.org;
phillip.nakata@socialmarketresearchforcharity.org; www.linkedin.com/in/philliprnakata
NOTE: A generic copy of this document and its links is available at http://bit.ly/smrchost9.
The link to all SMRC collateral is at http://bit.ly/smrcindex.
NOTE: a copy of this letter (pdf and doc) is at http://www.socialmarketresearchforcharity.org/host9.pdf or the QR code

3. Member creates Determining Analyzed by: sentiment linguistics, *
conversational/media topic, likes/
everyday social content, what each dislikes (how much and why), related to
on any public media1 they member WILL topical trends across multiple media/
similar members. This creates precise
authorize. like: custom themes for every social topic / Inspired by:
(posts, tweets, likes, SMRC non-invasively keyword in each person’s everyday
analyzes public, public social & sponsor media.
feedback, etc.) historical (2yrs), and Analogies: Amazon or Pandora’s
current social activity, suggestions, on steroids (except in all topics,
associated with not just music).
*All monies in the system are donations
member’s registered 1 Scope: w/ trade rewards. All humanitarian
favorite charities. All social media formats are supported.
501-c3’s can be registered &
receive donations.
Creates Custom Search
Themes from historical
No Identity Revealed. Sponsors in every
and current social activity, social topic &
tied to member’s
charities. Determines opportunities related to member’s keyword theme.
Custom Search Themes & then non-invasively (add qualifications**)
(encouraging 2x response from the 46% who never
respond) promotes opportunities to:
Justifiable Value
for Every
Member’s Opportunity 25 sponsors/day purchasing Marketing $:
Report - database listing @ $0.03/member profile = Promotes goodwill,
$0.60/day/member ($219/yr.). loyalty, traffic,
rewarding research game (after service fee, host benefits., and
**100’s of parameters. More brand acceptance,
opportunities & diverse, and accurate than any on
awards. Hosts receive 4% of invitee’s
retention & hard
value for their content & research
**requirements. the market.
(see below). behavioral
(only in topics they will like based on what they
***61% of people will try a
new brand when co-branded. research.
talk about, and the feedback received.)
80% will switch brands. 83%
want more cause marketing.
Study sample size: 248M. Monetized for member’s/
(Cone 2010)
host’s charities & rewards as
compensation for
Sponsor’s Authority
Syndicated Social website or
OEM: participation & research.
website AdWords /
storefront AdSense/
Interactive HTML5 Mobile Video compatible.
OpenX
4% of the on-going donations’ & rewards’ value of
Open Source In-line Video alternative to Mobile Flash.
hosted sponsors/members. Minimum of
$10.95/year/invitee.

4. Inspired By:
A Paradigm Shift for Marketing & Funding Charity;
Turning Anyone Into a Philanthropist and Advertising into a
Personal Opportunity—Socially, Personally, & Pervasively.
Additional Research
Target your actual audience Benefits:
(no guesswork) by co-branding Increase Conversions
your brand to your audiences 100%+ with Powerful  Gauge the effectiveness and
personal charities*, intelligently. Audience Incentives: absorption of your
promotions.
Optimized by: No longer are ads invasive
(a nuisance). Now they are  Stimulate massive
Context Based, Conversational Sen- goodwill and loyalty
timent Analysis, City, Time, Media opportunities for incremental through altruistic
Location, +100’s more. donations, and personal rewards for increased
rewards for documented attention; incentivizing
*61% of American’s say they will try a
NEW brand if the brand matches their promotional attention/recall; Educate Your brand commitment.
charity. 80% will switch brands. opening up new business from Audience w/ Incentives:  Game structure creates
(Cone Inc, 2010. Sample: 248M Americans) the 46% of people who never competition amongst
$0.03 per anonymous profile for ad / respond to advertising. SMRC’s “trivial pursuit-like” friends, increasing
research registration (purchase research game stimulates and referrals to your
monetizes target member’s content.) If you were awarded $1-2+ to promotions.
incrementally rewards your
your favorite local charity audience for the attention and  Positively benefit your
(plus rewards), would you pay
Comparing SMRC to AdWords: attention to an ad/play a game?
retention to the details of any
of your promotions.
audience by stimulating,
rewarding and improving
How much more loyal* would their awareness &
perceptual intelligence.
 92% of all moneys in the system goes to Additional Benefits: you be to that brand?
*85% of Americans say a lot more.
Why Register Now?
charity (8% service upkeep, unlike
AdWords ~32%).
Networking Rewards:
 AdWord’s $1-$40+, INVASIVE, bid  Every member you invite awards you 4% of all their participation value, as
structured advertising with no goodwill, donations to your charities, and your deductible rewards. Double Your Rewards for Life!:
research, loyalty or incentives. (Minimum $10.95/yr./invitee. No cost.).
Since the service is currently in development, pre-registered
Content Monetization: sponsors & members receive double their donations &
Vs.  In order to incentivize up to date analytics from social interaction, SMRC creates rewards for life (but hurry, we are launching soon)!
donations & rewards, at “day rates,” (min $0.60/day) for every piece of authorized,
SMRC’s $0.03/highly qualified target, anonymous, public content, produced by, and for our members, and sponsors. Receive Rewards for 2 Yrs. of Past Social Content:
non-invasive rewarding advertising (No cost. Funded by sponsors acquiring targeting, for $0.03/profile.)
Our system functions the best when we can accurately
opportunities with $1-2+ research that Feedback: analyze trends in data. Since SMRC compensates everyone for
promotes loyalty & goodwill.  Increased feedback to your content (Facebook, Twitter, website, store-front, etc.), everything they do, it’s only natural we’d reward for this too.
incentivized from our altruistic and personally rewarding content monetization.
 Much higher conversion rates. (No cost. Funded by other sponsors targeting, for $0.03/profile). Help Enable Billions of Dollars/Year to Charity:
 Documented brand education & behavioral Traffic: SMRC currently has a pre-registration pipeline of 7 million
research, through powerful research games.  Massive, crowdsourced traffic to your media, from people looking to leave you prospective members. Their content revenues (in order to build
feedback, and convert research for charity +rewards (No cost). their opportunities) will produce a minimum of $219/year/
 Supplementary to all promotions, across all Testimonials & More: member to their favorite charities per member. Registering today
medias (internet, mobile, print, TV, radio,  Incentive system can be applied to acquire non bias testimonials, product will allow you to influence your follower’s value to your
etc.), incl. AdWords. Logo Implemented - businesses charities . Think progress.
demonstrations, and post purchase reviews; creating brand champions.
 Context based, sentiment analytics which Mobility:
- http://www.socialmarketresearchforcharity.org
determine what your market will like, by  Completely compatible with all mobile devices, allowing for - the go response
on - (720) 204 –3569
analyzing multiple parameters, across to-in store demos (hint, hint), billboards, fliers, QR Codes, etc. SMRC provides Sample Member Invite: bit.ly/smrcmember
multiple media; revealing future markets. complete instructions for full mobile enablement. (No cost.)

5. From: Phillip R. Nakata
CBO & Founder, dba SMRC
c/o 1009 Tantra Park Circle (virtual office)
Boulder, CO 80305
Re: Underneath SMRC (Architecture & Design): Behavioral Principles and Market Best Practice Models -
Mapping the social-emotional patterns, anomalies and social influences of the social web (WILL-LIKES & more)
INTRODUCTION – Underlying SMRC’s incredibly simple execution, with followers: 1) registering their media and charities;
2) creating content/feedback on their sponsors’ and other sponsors’ media, 3) viewing their opportunity reports ‎n their free
i
time, and 4) inviting others to register, or with sponsors: 1) inviting their followers; 2) targeting prospects by charity affiliation
with qualifications, associated with 3) adding opportunity links from their ‎ romotions to SMRC’s research server; matched to
p
those people’s interests/WILL likes --- ‎ ocial Market Research for Charity’s (SMRC) analytical models and process workflows
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that thus:
 Capture the socio-emotional character/profile/influence of the PUBLIC social web,
 Establish the business monetization of social content research (to create matched collaboration, targeted
qualification, as an incentive to noninvasive listings in an opportunity-database),
 Provide both altruistic and financial incentives for research into sponsored promotional retention, that is matched
precisely to each member’s active and on-going interests (qualified by sponsor requirements), and co-branded with
their favorite registered charity1.
 Significantly stimulate NEW and competitive cause marketing eBusiness, while never requiring purchase.
 Inspire and motivate SMRC sponsors, who will now know that their offers, co-branded with each user’s favorite
cause(s), will be precisely relevant, educational, ‎ cientifically engaging and never invasive (e.g. totally personalized
s
and co-branded),
 Use content-based linguistics, AI (multi-logic) Configurators and social influence profiling via Web 3.0, 4.0,
Mobile ‎ ideo, Data Warehousing/Mining and Cloud technologies,
V
Are based on the following behavioral principles and documented observations , respective to:
A. The Individual: Creating anonymity and value first for the user, that can be safely shared to create additional
opportunities that matches each user’s interests in order to support each user’s favorite social causes, with the equal
value in rewards, without requiring a purchase. In order to create the value stated, SMRC analyzes:
1. The emotional character of everyday social content topics/artifacts is initially based on social taxonomy processing,
emotional linguistic/ NLP, and ‘sentiment analysis’ (feature/aspect) Configurator technologies which associate the
emotional status (similar to eastern context-based languages), of any topic, in the context of “a conversation”,
often spanning several previous statements/sentences (as well as past conversations) with the same social parties/
followers.
o Though similar in spirit to social media’s “Likes”, Tweets, favorites, stars, etc., along with giving equal value to
positive or negative content, this service can distinguish “how much” and “why” (what other factors) are related
to what each person precisely likes and/or dislikes. SMRC also gathers from each member’s authorized social
media, without any personally identifying information, any public social-demographic profiling (e.g. Lifestyle,
location, gender, etc.) and related content (like the weather).
o For public (not password protected) social content that produces biometric signatures (ex: audio/ voice, high
quality video), these signatures will be used to rate the content artifact topics of these media, without revealing
identity.

6. o For members who register for SMRC’s “Personal Avatars” (Phase II), which will embody each person’s complete
public/social memory, SMRC will factor every content artifact/topic’s rating, respective to each persons’: (i) avatar;
reflecting their personality profile/simulations (which are constantly updated with on-going, in-depth AI-based
dialogs, rating one’s emotional reaction to the most popular topics), and each persons’ (ii) library of multi-media
content artifacts, each rated: emotionally (as well as to the 5 senses), to the other people involved, to the date
and time, along with the artifact’s location (as well as with facts like what was the weather), correlated to reflect
an accurate emotion.
2. Common ‘themes’ of what each person will like, naturally emerge within individual categories of each member’s
favorite content artifacts (topics), as well as across categories of each member’s favorite content – made up from
common matching secondary characteristics:
o Examples of common themes include: (a) The common characteristics of 3 of your 10 favorite books, (b) Common
characteristics between your favorite restaurant type, and the nationality or genre associated with your favorite
content artifact in another category.
o This is the “Ah-Ha” moment, that people sometimes experience when they recognize these “common themes” of
secondary characteristics associated between the things they each really like – in a category, or between
categories of interest (e.g. Did you ever realize the 5+ common factor sets between some of your likes?).
3. The priority (relevant importance) between common themes is based on the number of common secondary factors
of each theme, and the overall emotional character rating of the content artifact under analysis. Thus:
o A theme which contains 5 common secondary characteristics has 5 times the importance as a theme with only one
matching secondary characteristic.
o A theme that provides fulfillment for several other themes is proportionally of greater importance.
o The validity of a theme is based on a minimal amount of monitoring, of the aggregate content.
B. Social Influence: Each person is significantly influenced in their interest in any topic, based on their friends and ‘trusted’
associates’ profile, by matching common themes:
1. The degree of closeness/ influence from friends and trusted associates are directly related to the number of
common themes they share and the depth (2nd common characteristics) of each common theme.
o A person is 3 times as likely to be interested in a new topic suggested by a friend or stranger who shares 3 similar
favorite themes (across multiple categories) – as compared to another friend or stranger with whom you only
share one common theme of interest.
o A person is 3 times as likely to be interested in a new book suggested by a friend of a stranger who shares 3 of
your favorite books, as compared to another friend or stranger with whom you share only one common book.
2. This is what most people naturally do (e.g. The way they think/process information), on a sub-conscious level,
weighing the influence of friends and trusted referrals, in the later phases of any major decision based on the
number and depth of the common themes they share, specific to a topic, but similar to the the depths of their
interpersonal relations.
4. People’s social likes to dislikes (and how much) of social artifacts/topics, will become the standard definition of
measurable, trade-able value for any content artifact/ topic in the world (of all SMRC sponsors and members), as
the definition of any artifact’s socially trade-able value, is directly related to the supply-demand equation of (1) How
many people know about the artifact, and (2) how much one, some or all, want/like the artifact.
5. People’s personal philanthropic interests will perfectly reflect the memberships’ social ethos and the incentives
(+rewards of equal value) that make it a sustainable design, based on the value of content, and participation in
research matching each person’s interests.
6. Sponsors and members, together, locally and globally, co-supporting their common social/philanthropic interests,
will generate a minimum of $0.60/day for member’s anonymous social content, and $5-10 per hour (in custom
donations +rewards) for their response to research matching their interests, that does not require purchase.

7. C. Sponsors & Charity: Provide goodwill and personal rewards of equal value for content research and sponsored research
precisely matching a members’ interests, co-branded with each member’s favorite charity, for loyalty and/or conversions:
1. Will generate as the “host” to their followers, without cost, $30+ per year per followers (as compared to just
members or subscribers) in donations to the sponsor’s favorite charity and trade-able, deductible rewards of equal
value, while the average follower generates $600+ per year for their favorite charities and rewards of equal value –
based on their everyday social content and for responding to rewarding behavioral research matching their interests.
2. Currently, over 46% of people who interact on-line are either advertising insensitive (ignoring) or advertising-
adverse (reacting negatively), while over 75% of the market is interested in co-branding support for local charities
with all forms of commerce and research.
o By rewarding attention and recall topics that are precisely matched to each person’s undeniable interests, co-
branded with each person’s favorite social causes, rewarding attention from qualified prospects, without
requiring purchase, will generate at minimum double the net returns, from over four times as many people
responding.
o Though not supporting any invasive advertising, SMRC sponsors will provide their followers to opt-in to receive
only opportunities that are precisely matched to their follower’s interests (validated and qualified to their social
and Geo-demographic profiles, and), delivered as noninvasive real-time custom opportunity listings each member
reviews in their free time.
o By adding social-demographic qualifications to opportunity listings matching members’ interests, this self-
qualifies responders for sponsors, while ensuring people do not receive spam/offers that they cannot take
advantage of.
3. At $0.03 per qualified anonymous profile, along with $1-2 on average for 10+ minutes of the un-divided attention of
such qualified prospects, this will generate significant business conversions from the 160%+ of people who will try
and switch brands, based on the support by a sponsor, co-branded with the prospect’s favorite charity.
o The net result of registering a sponsor’s follower(s) (creating value from your follower’s content), at no costs for
cause marketing, should be at minimum, a doubling of web business and/or memberships for the sponsor.
o The net result of additionally cause marketing (at $0.03 per profile by charity, and $1-2 in value per qualified
research response), should be at minimum a doubling of net business revenues, and 4X the overall response to
your noninvasive custom promotions per prospect.
D. Additional features regarding SMRC content and research monetization:
1. All Hosts (sponsor or member) receive 4% of the on-going donations’ and rewards’ value generated by friends and
social associates who respond to the host’s invitation to register with SMRC.
2. Without any costs to the sponsor or host, or rewards for themselves, they must give away the same amount of
custom donations and the equal rewards value to socially worthy causes.
3. Devoid of any private identifying contact data, all sponsors will receive monthly reports, sorted by each sponsors’
follower’s charity affiliation, of that charity group’s social-topic profiling (all major categories of “LIKES”) and socio-
demographics profiling. This format (providing only contact via SMRC’s opportunity reports) is identical to the
content acquired by other SMRC cause-marketing sponsors who all promote noninvasively (e.g. Either by matching
offers in the opportunity reports, or by only offering customized promotions to SMRC members).
4. Testimonials (positive or negative) generate a minimum $5 average in value (as donations w/ rewards).
5. ECommerce post purchase or usage reviews generate 5% of the sponsor’s price as donations to the prospect’s
favorite charities along with the equal value in rewards, that are given to the prospect (as compared to the Sponsor
who normally receives the charitable deductions) as true generosity, in exchange for on-going customer loyalty,
reinforced with every sponsor interaction (research or purchase).

8. E. The Bigger Picture:
1. Research / Insight/ Models: Using this data, you are able to ask questions like "How would MY followers feel
about .....?" or "How would followers of this popular, local social cause/charity, feel about ....?", and receive an
accurate report of the related patterns, anomalies and social influences that together, profile/answer the query.
Dislikes and Why: Mapping the emotional character of everyone’s social content for the common theme ‘extremes’
(LIKE and DISLIKE), will allow you to also ask “Why do followers of this social cause dislike ….., and why? – or, what are
the associated patterns, anomalies and social influences/conditions?
Identity Authentication: With such an extensive profile of each person’s preference/personality, social Geo-
demographics, and habits, this information could be securely authorized by each person, for use by their personal
identity protection services – to provide additional protection and notification of potential fraud/identity-theft.
2. Channels by Topic & Affiliation to Charity: Using this service, SMRC sponsors have a non-invasive channel for
promotional research offers (see next) that precisely matches the patterns and anomalies related to people’s interest
in a sponsor’s offering/solution, to the followers of any popular social national or local cause, (i.e. With that charity in
a SMRC member's charity profile), AND the followers of those followers (who share the similar complex themes of
interest and charities). Using SMRC's 2 year historical files, the analysis of the prospective market (by charity
affiliation) for these offers/listings, should be easy to secure (see the prior paragraph).
Qualification: Promotional research opportunities, that don’t require a purchase, are self-qualified by
sponsors ‎typically from the related in-depth social-demographic profiling), and reward attention and recall
(
(as ‎ ultiple-choice quizzes, no surveys) to promotional materials/ content that is precisely matched to ‎ ach person’s
m e
interests (and social spheres of influence).‎ Net: Qualifed leads, No spam for Members.
3. Traffic/Content/Response: The mass increase in traffic and in response to promotions, are from people seeking, or
responding to, opportunities to generate original content/feedback to content that matches their “WILL-LIKES”
(interests) for donations +rewards), offering double the value generated for double the participation or recall.
Customized content and research opportunities (for charity +rewards), are provided as on-demand reportage.
Conversions: Expect as much as a 46% new increase, from the on-line markets that hereto, responded negatively to
invasive advertising, and as much as a 60% change in brand loyalty, from competitive sponsors, co-branding with the
favorite charity of each of their prospects.
Any questions? – Please feel free to contact me by phone, email or fax.
Sincerely,
Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market Research for Charity):
(720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-5036 (Fax); www.linkedin.com/in/philliprnakata
http://www.socialmarketresearchforcharity.org; phillip.nakata@socialmarketresearchforcharity.org;