Building a global business from the Baltics
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Product = People how to build a culture that builds a product that goes itself. With perspectives on starting TransferWise from the baltics
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Building a global business from the Baltics
- 1. @nilanp + @craastad BUILDING A GLOBAL BUSINESS FROM THE BALTICS @nilanp + @craastad #TechChillBaltics
- 2. @nilanp + @craastad HOW TO BUILD A CULTURE THAT BUILDS PRODUCT
- 3. @nilanp + @craastad THAT GROWS ITSELF
- 9. @nilanp + @craastad@nilanp + @craastad
- 10. @nilanp + @craastad@nilanp + @craastad
- 13. HOW EXACTLY DID WE DO THAT ?
- 14. @nilanp + @craastad EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
- 15. WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
- 16. SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
- 20. TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE BETTER THAN THE ALTERNATIVE
- 21. BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD DESERVES IT
- 22. @nilanp + @craastad PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB
- 23. @nilanp + @craastad GIVE YOUR CUSTOMERS STORIES TO TELL
- 28. You can’t copy that !
- 31. HOW DOES THIS SCALE ?
- 32. @nilanp + @craastad CULTURE @nilanp + @craastad
- 33. @nilanp + @craastad PRODUCT = PEOPLE
- 35. WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR CUSTOMERS AND DRIVE OUR GROWTH @nilanp + @craastad
- 36. @nilanp + @craastad THE AML TEAM KEEPS THE BAD GUYS OUT OF TRANSFERWISE @nilanp + @craastad
- 37. @nilanp + @craastad IT IS AUTONOMOUS & INDEPENDENT @nilanp + @craastad
- 39. @nilanp + @craastad Customers —> % Payments Suspended % Released in X Hours Criminals —> # Suspicious Cases Found Partners —> # F’ups? RFIs? Audits? Regulators # Police inquiries? AML KPIS?
- 40. Currencies Payment Processing Verification Conversion Experience Virality Marketing @nilanp + @craastad Fraud AMLCards Partnerships Request Money BusinessUSD Instant Payments Scalable Acquisition Payment Automation
- 41. SCALING IN THE BALTICS @nilanp + @craastad
- 42. @nilanp + @craastad OR HOW BALTIC TALENT POWERS TRANSFERWISE
- 43. @nilanp + @craastad THE BALTICS - A GREAT PLACE TO START A GLOBAL BUSINESS
- 44. @nilanp + @craastad BUT FIRST
- 45. @nilanp + @craastad YOU’VE GOT TO BE FUCKING INSANE TO START A BUSINESS IN 3 LOCATIONS AT ONCE
- 46. @nilanp + @craastad THE BALTIC PSYCHE IS OUR BIGGEST ASSET
- 47. @nilanp + @craastad HIRE ESTONIANS (OR LATVIANS)
- 48. @nilanp + @craastad HIRE ESTONIANS (OR LATVIANS) LATVIAN
- 49. @nilanp + @craastad BUILDING A PRODUCT IN THE BALTICS INTRODUCING PRODUCT ENGINEERS
- 50. @nilanp + @craastad THESE ARE OUR UNICORNS
- 51. @nilanp + @craastad IT’S NOT ABOUT CODE, IT’S ABOUT THE CUSTOMER ENGINEERS ARE COMPLETELY AUTONOMOUS ENGINEERS ARE PRODUCT OWNERS
- 52. @nilanp + @craastad UNLEASH THE ENGINEERS PRODUCT “MANAGERS”
- 53. @nilanp PRODUCT MANAGERS CANNOT TELL ENGINEERS WHAT TO DO @nilanp + @craastad
- 54. @nilanp IF YOU FAIL TO INSPIRE AN ENGINEER YOU WILL FAIL TO INSPIRE CUSTOMERS
- 55. @nilanp + @craastad SUMMARY •ALTHOUGH THE BALTIC MARKETS ARE SMALL, AS PART OF THE EUROZONE, THEY ARE A GREAT LAUNCHPAD •ENGINEERING AND PRODUCT TALENT EXISTS - ALTHOUGH YOU WILL HAVE TO LOOK IN UNORTHODOX PLACES TO FIND IT •IT IS POSSIBLE TO RELOCATE TALENT FROM THE US TO THE BALTIC BUT EASIER TO SELL TO THE EAST •THE COST / TALENT TRADE OFF IN THE BALTIC CAN BECOME A GLOBAL COMPETITIVE ADVANTAGE
- 56. @nilanp + @craastad SUMMARY •ALTHOUGH THE BALTIC MARKETS ARE SMALL, AS PART OF THE EUROZONE, THEY ARE A GREAT LAUNCHPAD •ENGINEERING AND PRODUCT TALENT EXISTS - ALTHOUGH YOU WILL HAVE TO LOOK IN UNORTHODOX PLACES TO FIND IT •IT IS POSSIBLE TO RELOCATE TALENT FROM THE US TO THE BALTIC BUT EASIER TO SELL TO THE EAST •THE COST / TALENT TRADE OFF IN THE BALTIC CAN BECOME A GLOBAL COMPETITIVE ADVANTAGE •NO BULLSHIT - LIFE’S TOO SHORT