MWC 2014 presentation for Wireless Broadband Alliance. Discussion of Hotspot 2.0, Public WiFi, and WiFi as a part of service innovation.

1. Meet The Analysts
Current and Future Opportunities for WiFi
Presented By:
Peter Jarich
Vice President, Consumer and Infra
Current Analysis
Washington, DC / London / Paris
24 February 2013
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2. WiFi: Opportunities vs. Execution
even the best of
ideas need help…
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3. WiFi Opportunities: The Bad News
Q: How often do you access public hotspots from your smartphone?
25%
13%
49%
13%
Source: Current Analysis, WiFi Usage Survey – General US Smartphone Population
February 2014
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4. WiFi Opportunities: The Bad News
Hotspot 2.0 vs. Monetization
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5. WiFi Opportunities: The Bad News
Hotspot 2.0 vs. Free
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6. WiFi Opportunities: The Bad News
Hotspot 2.0 vs. Easy
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7. WiFi Opportunities: The Good News
Hotspots Skew Young
50%
40%
30%
20%
10%
0%
Q: How Often Do You Access Public WiFi?
overall 18-34
rarely daily
Source: Current Analysis, WiFi Usage Survey – General US Population
February 2014
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8. WiFi Opportunities: The Good News
Engaged Smartphone Users Engage with WiFi
Q: How Often Do You Access Public WiFi?
never
rarely
2 to 3 times per month
2 to 3 times per week
daily
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Source: Current Analysis, WiFi Usage Survey – Engaged US Android Users
February 2014
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9. WiFi Opportunities: The Good News
Devices No Longer A HS2.0 Gating Factor
January 2014: US Device Shelf Share
55.5%
Apple Samsung LG Motorola HTC Nokia Others
Source: Current Analysis, CurrentTRACK Database
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10. WiFi Opportunities: The Good News
WiFi is Well Represented in Innovative Carrier Service Launches…
Source: Current Analysis, Innovation IMPACT Database
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11. WiFi Opportunities: The Good News
…and It’s Not All About Connectivity (though it mostly is)
Source: Current Analysis, Innovation IMPACT Database
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12. WiFi Opportunities: The Bad News
For All the Initial Faults, At Least We’re Learning
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13. Thank You
Peter Jarich
Vice President, Consumer & Infrastructure
Email: pjarich@currentanalysis.com
Twitter: @pnjarich
Office: 1.703.788.3792
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