Explains the fundamental Transport Equation. Shows the transportation industry perspective on Transport Quality. Discusses trends for the transportation industry and shows strategies to meet these trends.

1. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transporta7on
Fundamentals
and
Future
from
a
Transporta@on
Company
Perspec@ve
Per
Olof
Arnäs,
PhD
per-­‐olof.arnas@trb.se
@Dr_PO

2. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image: Connected. 362/365 by AndYaDontStop on Flickr.com
Image:
fruit
salad
by
fishbone1
on
Flickr.com

3. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
How
much
of
the
goods
transported
by
the
haulage
industry
are
loaded
on
pallets?
Source:
SIKA

4. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
How
much
of
the
traffic
work*
are
dedicated
to
the
transport
of
pallets?
* Traffic work = Vehicle km
Source:
SIKA

5. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
How
much
of
the
transport
work*
are
dedicated
to
the
transport
of
pallets?
* Transport work = tonne km
Source:
SIKA

6. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Number
of
trucks
equipped
to
transport
pallets
Source:
SIKA

7. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture

8. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
What
do
all
the
other
trucks
do?
Source:
SIKA

9. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
A
resource-­‐
and
competence
center
16
partners
Turnover
13.5
bn
SEK
(1.4
bn
euro)
7
900
vehicles:
5
900
trucks
2
000
heavy
duty
machines
10
500
employees
Almost
20%
of
the
Swedish
haulage
industry
2,5
million
orders
for
80
000
customers
Owns
more
than
30
terminals
and
80
quarries
Updated 2010-02-02
Alltransport
Norrköping
GDL
Helsingborg
MLT
Uppsala
ALWEX
Växjö/Alvesta
GKF
Frakt
Kris7anstad
Närkefrakt
Örebro
BDX
Norrboben
GLC
Göteborg
Samfrakt
Kalmar
Bilfrakt.se
Skelledeå/Umeå
LBC
Frakt
Karlstad
Sundfrakt
Sundsvall
Centralen
Trollhäban
LBC
Varberg
Varberg
FORIA
Södertälje
MaserFrakt
Borlänge

10. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
LBC-­‐companies
Owned
by
hauliers
Regionally
focused
One-­‐stop
shopping
Construc7on
industry
Waste
management
and
recycling
Tradi7onal
goods
transport
Tank
and
bulk
Forest
transports
Industrial
transports
3PL-­‐services
(storing,
kilng
etc.)

11. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Focal
areas
The
work
of
TRB
is
closely
related
to
issues
relevant
for
the
single
haulage
company
Environmental
issues
Logis7cs
Fuel
and
supplies
IT
Procurement
Educa7on
Safety
issues

12. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Haulage
companies
own
vehicles
that
are
used
by…
…transport
companies
that
service…
…customers
that
own…
…flows
that
are
controlled
by…
…logis7cs
principles
1
2
3
4
5

13. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Maintenance
ROI
U7lisa7on
Fuel
economy
Second
hand
value
Alco
lock
ISA
–
Intelligent
Speed
Adapta7on
Cer7ficates
Driver
Educa7on
Rules
and
regula7ons
Safety
Security
Selec7on
of
fuel
Mobile
IT-­‐systems

14. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Utlilisa7on
Cer7ficates
Educa7on
Customer
contacts
Environmental
repor7ng
Resource
alloca7on
Route
op7misa7on
Transport
Management
Service
Level
Security
Safety
Mobile
IT-­‐systems
System
integra7on
Track
and
Trace
RFID
Sustainability
Reliability

15. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Service
level
Transport
Quality
Price
Reliability
Environmental
footprint
Lot
sizing
Stock
levels
System
integra7on
Environmental
repor7ng
Security

16. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Uniqueness
Length
Goods
or
products?
Goods
Heterogeneity
Width
Repe77veness

17. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Informa7on
Handling
Coordina7on
Planning
Time
Control
Tower

18. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
The
customer
pays
for
transport
work.
Measured
in
tonne
km.
The
haulier’s
costs
are
driven
by
traffic
work.
Measured
in
vehicle
km.
The
transport
company
wants
to
maximise
the
amount
of
transport
work
and
minimise
the
amount
of
traffic
work
This
mechanism
is
fundamental
to
all
transport
opera7ons!
vehicle
km
tonne
km
MAX
The
Transport
Equa7on

19. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
vehicle
km
tonne
km
MAX
Transport
Equa7on
=

20. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
What
signifies
a
”good
transport”
Image:
que?
by
M
i
x
y
on
Flickr.com

21. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Quality?
No
delays
Expected
result
Low
cost
No
damages
to
goods
All
stakeholders
sa7sfied
No
thed/pilfering
Low
environmental
footprint
No
traffic
accidents
High
profitability

22. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Stakeholders
Images:
shoppers-­‐mexico
by
Jungle
Jim's
Interna@onal
Market
on
Flickr.com
city
of
lights
by
paul
(dex)
busy
@
work
on
Flickr.com
Consignor
Driver
Haulage
company
Society
Consignee
Transport
buyer
Transport
company

23. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Quality
Security
Sustainability
Reliability
Safety
Cost

24. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Quality
Security
+
Safety
+
Reliability
+
Sustainability
Cost

25. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Quality
Security
+
Safety
+
Reliability
+
Sustainability
Cost
Security
x
Safety
x
Reliability
x
Sustainability
Cost

26. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Security
Image:
Hijacking
by
pasukaru76
on
Flickr.com
Protec7on
against
crime
Hijacking
Thed
from
terminal
Vandalism
Thed
from
vehicle
Rest
stops
Alarm
systems
Surveillance
Security
x
Safety
x
Reliability
x
Sustainability
Cost

27. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Safety
Image:
Day
96
by
pasukaru76
on
Flickr.com
Safety
against
injury
ISO
39001
ISA-­‐systems
Alcolock
Seat
belt
usage
Load
securing
Vehicle
maintenance
”Zero
vision”
Security
x
Safety
x
Reliability
x
Sustainability
Cost

28. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Reliability
Image:
Trooper
with
iPod
by
bfishadow
on
Flickr.com
Delivery
windows
Disturbance
handling
Informa7on
sharing
Devia7ons
repor7ng
Regularity
Redundancy
Control
Tower
Service
level
Security
x
Safety
x
Reliability
x
Sustainability
Cost

29. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Sustainability
Image:
Lego
explorer
by
jonathanb1989
on
Flickr.com
Eco-­‐driving
Energy
usage
Choice
of
fuel
Choice
of
engine
CSR
Traffic
work
Choice
of
sub-­‐contractor
Emissions
Load
ra7o
Security
x
Safety
x
Reliability
x
Sustainability
Cost

30. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Four
strategies
to
reduce
the
environmental
footprint
of
transporta7on
Use
less
fuel
Educa7on
Feedback/follow-­‐up
system
U7lise
vehicles
more
efficiently
Planning
systems
Informa7on
sharing
throughout
the
chain
Use
alterna7ve
sources
of
energy
Limited
availability
Warran7es
from
engine
manufacturers
Reduce
distances
in
7me
Resolve
conges7on
Use
low-­‐intensity
periods
Redirect
traffic
dynamically
Image:
Aspen
Petroleum

31. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Quality
Transport
Quality
is
a
complex
term
A
systems
perspec7ve
is
needed
Image
Apples
&
Oranges
–
they
don´t
compare
by
TheBusyBrain
on
Flickr.com

32. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image:
fruit
salad
by
fishbone1
on
Flickr.com
Transport
Quality
Transport
Quality
is
a
complex
term
A
systems
perspec7ve
is
needed
Security
x
Safety
x
Reliability
x
Sustainability
Cost

33. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image: Connected. 362/365 by AndYaDontStop on Flickr.com
Security
x
Safety
x
Reliability
x
Sustainability
Cost
Transport
Quality
=
vehicle
km
tonne
km
MAX
Transport
Equa7on
=
Image:
fruit
salad
by
fishbone1
on
Flickr.com

34. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Trends
Image: Crystal Ball by deanfotos66 on Flickr.com
Centralisa7on
Storage
Decisions
Electronic
transac7on
handling
Devia7ons
instead
of
transac7ons
Cabotage
Easy
to
compete
with
standardised
transport
services
Sustainability/CSR
A
central
management
issue
Consolida7on
Fewer
and
larger
players
”Toyota-­‐84”
LEAN
is
applied
in
several
areas,
e.g.
construc7on
Customer
focus
Demand
Chain
vs
Supply
Chain
Ver7cal
integra7on
Transporta7on
companies
extend
service
scope

35. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Trends
Image: Crystal Ball by deanfotos66 on Flickr.com
Centralisa7on
Storage
Decisions
Electronic
transac7on
handling
Devia7ons
instead
of
transac7ons
Cabotage
Easy
to
compete
with
standardised
transport
services
Sustainability/CSR
A
central
management
issue
Consolida7on
Fewer
and
larger
players
”Toyota-­‐84”
LEAN
is
applied
in
several
areas,
e.g.
construc7on
Customer
focus
Demand
Chain
vs
Supply
Chain
Ver7cal
integra7on
Transporta7on
companies
extend
service
scope

36. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Trend:
Cabotage
”Cabotage
is
the
transport
of
goods
or
passengers
between
two
points
in
the
same
country.”
(Wikipedia)
Sweden
has
a
rela7vely
high
salary
level
compared
to
several
of
the
nearby
countries
such
as
the
Bal7c
states
and
Poland
Mainly
FTL
–
low
barrier
The
simple
reposi7oning
of
a
semi-­‐trailer
only
requires
a
trailer
truck
and
a
GPS
As
soon
as
value
added
service
elements
are
introduced
in
the
end
points,
cabotage
becomes
more
difficult
LTL
Consumer
contact
Construc7on
industry
Etc.

37. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Central
warehouse
–
tradi7onal
layout
• Manufacturers
deliver
to
the
same
warehouse
• Sales
offices
have
their
own
warehouses
close
to
their
markets
• Sales
offices
order
from
the
central
warehouse
• Several
transporta@on
companies
involved
Trend:
Centralisa7on

38. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Example,
decentralised
system
• A
customer
in
Östersund
(middle
of
Sweden)
orders
products
before
15.00
day
0.
The
warehouse
is
in
Helsingborg
(south
of
Sweden).
• Delivery
within
44
hours
(before
11
day
2)
• Day
0:
– Order
registra7on
• Day
1:
– Picking
– Prepare
shipment
– Pick
up
by
hauler
– Line-­‐based
transport
to
des7na7on
terminal
• Dag
2:
– Distribu7on
to
consignor
before
11
o’clock
Day
0
Day
1
Day
2
15:00
11:00
44
h
Trend:
Centralisa7on

39. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Central
warehouse
–
new
layout
• Manufacturers
deliver
to
the
same
warehouse
• Sales
offices
collect
orders
and
work
the
market
• The
central
warehouse
delivers
directly
to
the
customer
• Probably
only
one
transporta7on
company
involved
Trend:
Centralisa7on

40. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Example,
centralised
system
• The
same
customer
in
Östersund
order
products
before
15
day
0.
The
warehouse
is
in
Brussels.
• Delivery
is
s7ll
carried
out
within
44
hours
(before
11
day
2)
• Day
0:
– Customer
orders
electronically.
The
order
is
sent
directly
to
the
forklid
in
the
central
warehouse.
– Picking
is
instantaneous
– Shipment
prepared
for
the
”Sweden
line”
– Pick
up
by
hauler,
transport
to
transshipment
loca7on
in
Sweden
(ca
16
h)
• Day
1:
– Transshipment
at
line-­‐based
terminal
– Line-­‐based
transport
to
receiving
terminal
• Day
2:
– Distribu7on
to
consignor
before
11
o’clock
Day
0
Day
1
Day
2
15:00
11:00
44
h
Trend:
Centralisa7on

41. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
From
order
to
invoice
(transporta7on
company)
Basic
data
From/To/What/When
Owner:
the
customer
Resource
alloca7on
What
vehicle?
Owner:
Traffic
controller
Cargo
informa7on
Loaded
amount
Owner:
Supplier
Proof
of
Delivery
Time/date/signature
Owner:
Driver
Pricing
Owner:
Financial
dept.
Enough
informa7on
to
create
invoice
All
of
these
steps
cost
money!
Trend:
Electronic
transac7ons

42. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Goal:
De-­‐couple
the
dependecy
between
administa7ve
cost
and
order
volume
Number
of
orders
per
year
Total
cost
for
administra7on
of
all
orders
An
increase
in
the
number
of
orders
lead
to
increased
cost
Handle
excep7ons
–
not
transac7ons!
Trend:
Electronic
transac7ons

43. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Transport
Traffic
Goods
Vehicles/
vessels
Ways
and
terminals
Sjöstedt,
L.
(2005)
A
conceptual
framework
for
analysing
policy
maker's
and
industry
roles
and
perspec7ves
in
the
context
of
sustainable
goods
transporta7on
In
Barriers
to
sustainable
transport
:
ins0tu0ons,
regula0on
and
sustainability
Rietveld,
P.
and
Stough,
R.
(Eds)
Spon,
London,
pp.
198-­‐222.
The
haulage
industry
mainly
focuses
on
the
vehicles
Trend:
Ver7cal
integra7on

44. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Lokalisa@on
Land
use
Sourcing
och
distribu@on
Products
Loca@on
Facili@es
Sjöstedt,
L.
(2005)
A
conceptual
framework
for
analysing
policy
maker's
and
industry
roles
and
perspec7ves
in
the
context
of
sustainable
goods
transporta7on
In
Barriers
to
sustainable
transport
:
ins0tu0ons,
regula0on
and
sustainability
Rietveld,
P.
and
Stough,
R.
(Eds)
Spon,
London,
pp.
198-­‐222.
Transport
buying
companies
tradi@onally
focus
on
products
and
their
movements
Trend:
Ver7cal
integra7on

45. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
10-­‐11-­‐07
:
45
Transport
Traffic
Goods
Vehicles/
vessels
Ways
and
terminals
Localisa@on
Land
use
Sourcing
and
distribu@on
Products
Loca@ons
Facili@es
Sjöstedt,
L.
(2005)
A
conceptual
framework
for
analysing
policy
maker's
and
industry
roles
and
perspec7ves
in
the
context
of
sustainable
goods
transporta7on
In
Barriers
to
sustainable
transport
:
ins0tu0ons,
regula0on
and
sustainability
Rietveld,
P.
and
Stough,
R.
(Eds)
Spon,
London,
pp.
198-­‐222.
Trend:
Ver7cal
integra7on

46. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
How
can
the
transporta7on
industry
meet
these
trends?
So…

47. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image: Connected. 362/365 by AndYaDontStop on Flickr.com
It
is
7me
to
connect
the
various
parts
and
areas!

48. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image: Connected. 362/365 by AndYaDontStop on Flickr.com

49. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Connected|Vehicle
Seamless
communica7on
WiFi,
3G/4G,
GPRS,
Satellite,
RFID
etc.
First:
Replace
current
data
with
electronic
alterna7ve
Then:
Create
new
func7onality
that
uses
the
new
infrastructure
GIS-­‐services
Vehicle
management
Infotainment
”Run7me”
cost/revenue
7cker
Subscribe
to
vehicle
func7onality
as
needed,
e.g.
extra
horse
powers

50. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
The
role
of
a
vehicle
in
the
informa7on
system
Data
consumer:
• Order
data
• Traffic
data
• Administra@ve
data
Data
producer:
• Order
data
• Traffic
data
• Administra@ve
data
• Opera@on
data
Today,
most
of
this
communica@on
is
carried
out
by
phone,
paper,
and
pencil.
In
the
70’s,
radio
communica@on
was
used,
nothing
of
note
has
happened
otherwise…
To
meet
future
customer
requirements,
all
of
this
communica@on
needs
to
be
electronic

51. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Connected|Business
When
data
becomes
readily
available,
data
mining
becomes
possible
Visualisa7ons
and
mash-­‐ups
to
assist
decision
making
Large-­‐scale
and
frequent
route-­‐
and
load
op7misa7ons
New
channels
of
communica7on
Wide
contact
surface
to
the
surrounding
world
Direct
contact
and
dialougue
with
customers
and
other
stakeholders

52. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Connected|Goods
The
goods
will
be
able
to
inherit
and
process
the
state
of
their
load
carrier
The
goods
will,
by
their
own
accord,
be
able
to
change
route
and
otherwise
affect
their
movement
The
RFID
technology
taken
to
the
next
level
True
distributed
decision
making

53. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Connected|Infrastructure
Slot
management
Conges7on
control
Dynamic
road
pricing
Disturbance
management
Handling
of
permits
Decision
support
data

54. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
Image: Connected. 362/365 by AndYaDontStop on Flickr.com
Security
x
Safety
x
Reliability
x
Sustainability
Cost
Transport
Quality
=
vehicle
km
tonne
km
MAX
Transport
Equa7on
=
Image:
fruit
salad
by
fishbone1
on
Flickr.com
Transport
Future:
Connected
Goods
Vehicle
Business
Infrastructure

55. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
And
finally…
The
Internet
became
accesible
for
Swedish
consumers
around
15
years
ago
A
(bad
and
expensive)
mix
between
Teletext
and
the
Yellow
Pages
Not
very
preby
Only
nerds
owned
computers

56. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
And
finally…
Today,
15
years
later,
we
have
sites
like
Google
Flu
Trends
Based
on
what
people
google
and
where
their
computer
is
located
Two
weeks
ahead
of
the
official
flu
tracker
www.google.org

57. www.trb.se
©
Per
Olof
Arnäs,
TRB
Sverige
Feel
free
to
tweet
about
this
using
the
hashtag
#drpolecture
How
will
we
use
the
technology
in
15
years?
Thank
you!
Per
Olof
Arnäs
per-­‐olof.arnas@trb.se
@Dr_PO
Image: The Girl and the iPad by niclindh on Flickr.com (CC-BY,NC,SA)