1. Mobilizing MARKETING

2. What is SoLoMo?
 SoLoMo is an abbreviation for social-local-mobile, which is
a growingly mobile-centric version of the addition of local
entries to search engine results
 Prior to SoLoMo, companies’ social, local, and mobile
marketing efforts were not as integrated. They were
generally composed of:
- social media marketing campaigns
- geo-centric marketing initiatives
- mobile marketing, primarily comprised of SMS
messaging

3. SoLoMo from a Business’ Perspective
 SoLoMo represents an opportunity for businesses to target
potential prospects and consumers wherever and whenever,
with contextually-relevant content or information that is
designed to be shared on social media
 Social media is the platform utilized by businesses to promote
their message, and engage with its target audience or target
market
 Local refers to the area of concentration or relevant proximity
of the business, which can be either physical proximity or online
proximity
 Mobile is the medium of connection between the business and
its prospects and customers

4. SoLoMo from a Consumer’s Perspective
 SoLoMo is an acronym that applies to the integration of one’s
social media platforms and physical location with one’s mobile
device
 The advanced functionality of smartphones and tablets
provides on-the-go consumers with numerous options and
capabilities
 Mobile users now expect businesses to provide contextually
relevant online resources that inform, entertain, and resolve.
 SoLoMo has shifted the power to the consumers, and
consumers are becoming more and more aware of it

5. Effects on E-Commerce
 SoLoMo, through the advancement of technology, gives
local businesses the tools and products to allow them to
connect with their customers in ways that they previously
couldn’t in the past
 It makes E-Commerce more accessible and significantly
more convenient – for both businesses and consumers
 Businesses can now instantly deliver content to their
customers, through their mobile devices, that is more
locally-relevant, based on their customers’ current
location

6. Effects on E-Commerce
 SoLoMo makes social media marketing campaigns of
businesses more dynamic and interactive
 E-Commerce now has access to a previously untapped
market in local search
 Will lead to more effective marketing campaigns
 Businesses will have a better idea on how to market their
products online, what specific kinds of products to market
online, and who to market to online
 Delivery of information in E-Commerce also becomes
faster and more efficient

7. SoLoMo in the next 2 years
• The use of SoLoMo will continue
to expand exponentially within
the next 2 years and beyond
• More and more companies will
see the advantages of SoLoMo
and adopt this platform
• SoLoMo will be applicable on
more devices and in more
locations

8. SoLoMo in the next 2 years
• SoLoMo will be a basic practice in all businesses, with some
businesses will create departments or divisions that are dedicated
specifically to the company’s SoLoMo operations
• SoLoMo will continue to develop, and will eventually offer more
advanced features (group geo-tagging, demographic profiling, etc.)