The document summarizes the primary holdings of the world's top four agency companies by 2008 worldwide revenue: WPP, Omnicom Group, Interpublic Group of Companies, and Publicis Groupe. It provides details on each company's worldwide and regional revenue, headquarters location, number of employees, and market capitalization. It also lists major agency brands and networks owned by each company.

1. ADAGE.COM/AGENCYFAMILYTREES09
PROFILES OF WORLD’S TOP 50
AGENCY FIRMS, PART OF
PREMIUM CONTENT
IN ADAGE.COM’S
AGENCY FAMILY TREES 2009
DATACENTER
Primary holdings of the world’s top four agency companies by 2008 worldwide revenue
WPP $13.60B OMNICOM GROUP $13.36B INTERPUBLIC GROUP OF COS. $6.96B PUBLICIS GROUPE $6.90B
NO. 1 WORLDWIDE REVENUE NO. 2 WORLDWIDE REVENUE NO. 3 WORLDWIDE REVENUE NO. 4 WORLDWIDE REVENUE
NORTH AMERICA REVENUE: $4.73 BILLION HEADQUARTERS: LONDON U.S. REVENUE: $6.89 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE: $3.79 BILLION HEADQUARTERS: NEW YORK NORTH AMERICA REVENUE: $2.95 BILLION HEADQUARTERS: PARIS
WORLDWIDE EMPLOYEES: 112,262 MARKET CAP: $7.96 BILLION WORLDWIDE EMPLOYEES: 68,000 MARKET CAP: $8.97 BILLION WORLDWIDE EMPLOYEES: 45,000 MARKET CAP: $2.70 BILLION WORLDWIDE EMPLOYEES: 44,727 MARKET CAP: $5.45 BILLION
WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $1.19 BILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE
OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE
OTHER AGENCIES
Branding/identity, Advertising & media Specialty communications Traditional media Constituency Management Advertising & media Media Advertising
healthcare & $6.06 billion; 44.5% Grey $614 MILLION $1.28 billion; 9.5% advertising Bernard Hodes Group $116 MILLION Group1 $4.36 billion; 62.6%
FutureBrand $75 MILLION $1.79 billion; 26.0% $2.62 billion; 38.0% Bartle Bogle Hegarty $169 MILLION
specialist $5.73 billion; 42.9% $1.07 billion; 15.4% LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
communications LEAD NETWORK AGENCY RECRUITMENT AGENCY BRANDING CONSULTANCY. ALIGNED WITH MCCANN
Public relations
$3.81 billion; 28.0%
G2 $439 MILLION $1.27 billion; 9.5% C2 Creative $11 MILLION Healthcare Hill Holliday $157 MILLION Bromley Communications $21 MILLION
MARKETING SERVICES AGENCY PART OF RADIATE GROUP $369 million; 5.3%
AD AGENCY HISPANIC AD AGENCY. PUBLICIS OWNS 49%
GHG $119 MILLION Cline Davis & Mann $130 MILLION Huge $32 MILLION Burrell Comm. Group $22 MILLION
HEALTHCARE AGENCY HEALTHCARE AGENCY DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
Batey $10 MILLION Corbett Accel IW Group $9 MILLION Fallon Worldwide $81 MILLION
Marketing AD AGENCY. IN “SSF GROUP” WITH SAATCHI
SINGAPORE-BASED AGENCY NETWORK. Healthcare Group $61 MILLION services ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49%
Winglatino $9 MILLION
HEALTHCARE AGENCY (excluding CMG)
Jack Morton Worldwide $148 MILLION SAMS (Specialized Kaplan Thaler Group $61 MILLION
$1.17 billion; Agencies and AD AGENCY
HISPANIC AD AGENCY Critical Mass $83 MILLION 16.8% EVENT MARKETING AGENCY Marketing Services)
DIGITAL AGENCY. OMNICOM OWNS 54% Relay Worldwide $17 MILLION
Public relations & Information, insight Customer relationship 1. Interpublic discipline percentages are Ad Age estimates except Mullen $114 MILLION $2.48 billion;
public affairs
$1.37 billion; 10.1%
& consultancy
$2.37 billion; 17.4% UNITED GROUP $111 MILLION management Cutwater $9 MILLION for Constituency Management Group, which is actual. CMG
houses PR agencies, Jack Morton Worldwide, Octagon,
AD AGENCY
36.0% EVENT MARKETING AGENCY
$5.08 billion; 38.1% FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe
AD AGENCY Octagon $148 MILLION Publicis owns 1% of Interpublic Group
Berlin Cameron United $19 MILLION
Dieste $45 MILLION SPORTS MARKETING AGENCY MEDIA AGENCIES/VIVAKI
AD AGENCY
GLOBAL NETWORKS GLOBAL NETWORKS HISPANIC AD AGENCY GLOBAL NETWORKS Siboney USA $5 MILLION
GLOBAL NETWORKS
Cole & Weber United $14 MILLION HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
STARCOM MEDIAVEST
AD AGENCY Direct Partners $19 MILLION GROUP $912
YOUNG & RUBICAM BRANDS $2.56 BILLION DDB WORLDWIDE DIRECT MARKETING AGENCY MCCANN WORLDGROUP $2.80 BILLION Tierney Communications $18 MILLION PUBLICIS $1.26 BILLION MILLION
Y&R $1.10 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.80 BILLION Doremus $47 MILLION McCann Erickson
AD AGENCY
Publicis $1.07 BILLION SMG Search $13 MILLION
BUSINESS-TO-BUSINESS AGENCY Translation Advertising SEARCH MARKETING AGENCY
LEAD AGENCY NETWORK Worldwide $1.74 BILLION NA LEAD NETWORK AGENCY
Brouillard $15 MILLION DDB Worldwide $1.51 BILLION AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44%
Burson Marsteller $406 MILLION AD AGENCY LEAD NETWORK AGENCY Downtown Partners Chicago $4 MILLION LEAD NETWORK AGENCY Publicis & Hal Riney $20 MILLION Spark $12 MILLION
PR AGENCY* DIGITAL MEDIA AGENCY
AD AGENCY MRM Worldwide $391 MILLION Translation Consulting AD AGENCY
CommonHealth $200 MILLION Interbrand $257 MILLION $10 MILLION
Landor Associates $166 MILLION HEALTHCARE AGENCY Element 79 Partners $31 MILLION
DIGITAL AND DIRECT MARKETING AGENCY & Brand Imaging Publicis Modem & Dialog $189 MILLION Tapestry $11 MILLION
BRANDING CONSULTANCY MARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60% STARCOM’S MULTICULTURAL MEDIA AGENCY
BRANDING CONSULTANCY AD AGENCY Momentum Worldwide $216 MILLION MARKETING SERVICES AGENCY
Tapsa $41 MILLION Tribal DDB $235 MILLION
Sudler & Hennessey $137 MILLION MADRID-BASED AD AGENCY Footsteps $7 MILLION
MARKETING SERVICES AGENCY MV42 $6 MILLION
HEALTHCARE AGENCY
DIGITAL AGENCY
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% McCann Healthcare MEDIA AGENCIES LEO BURNETT WORLDWIDE $1.16 BILLION MEDIAVEST’S MULTICULTURAL MEDIA AGENCY
TracyLocke $115 MILLION Worldwide $159 MILLION
Cohn & Wolfe $132 MILLION WPP DIGITAL $220 MILLION PROMOTION AGENCY GMMB $39 MILLION Leo Burnett Worldwide $795 MILLION ZENITHOPTIMEDIA $769
PR AGENCY* POLITICAL AD AGENCY
HEALTHCARE AGENCY MEDIABRANDS $841 MILLION LEAD NETWORK AGENCY
MILLION
24/7 Real Media $113 MILLION Alma DDB $15 MILLION Fortune Promoseven/MCN $135 MILLION Moxie Interactive $18 MILLION
Enfatico $115 MILLION DIGITAL AD NETWORK HISPANIC AD AGENCY. OMNICOM OWNS 74% GMR Marketing $106 MILLION Universal McCann $415 MILLION Arc Worldwide $293 MILLION
AD AND MARKETING SERVICES AGENCY CREATED FOR DELL MIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC DIGITAL AGENCY
EVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP MARKETING SERVICES AGENCY
Schematic $44 MILLION Rodgers Townsend $14 MILLION Martin Agency $91 MILLION
Team/Y&R $112 MILLION Lapiz Hispanic Marketing $6 MILLION VIVAKI
MIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE
DIGITAL AGENCY AD AGENCY Goodby, Silverstein AD AGENCY Initiative $326 MILLION
Bridge Worldwide $37 MILLION Roberts & Tarlow $12 MILLION & Partners $125 MILLION MEDIA AGENCY. ALIGNED WITH DRAFTFCB HISPANIC AD AGENCY
VML $100 MILLION Campbell Mithun $74 MILLION Digitas $525 MILLION
DIGITAL AGENCY AD AGENCY
AD AGENCY
AD AGENCY Reprise Media $14 MILLION Vigilante Advertising $5 MILLION
DIGITAL AGENCY MULTICULTURAL AD AGENCY DIGITAL AGENCY NETWORK
Blue Interactive Marketing $14 Spike DDB $4 MILLION Grizzard Communications SEARCH MARKETING AGENCY
Bravo Group $32 MILLION
MILLION
$36 MILLION TM Advertising $42 MILLION Performics $38 MILLION
SINGAPORE-BASED DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% Group Beacon Communications $62 MILLION
HISPANIC AD AGENCY DIRECT MARKETING AGENCY
AD AGENCY Wahlstrom Group $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; SEARCH MARKETING AGENCY. PART OF VIVAKI
HeathWallace $9 MILLION RAPP $657 MILLION Fitzgerald & Co. $28 MILLION
DIRECTORY AGENCY
DENTSU OWNS 34% $8 MILLION
Kang & Lee $16 MILLION U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) GSD&M Idea City $72 MILLION Denuo
ASIAN-AMERICAN AD AGENCY AD AGENCY
AD AGENCY ID Media NA CONSULTANCY. PART OF VIVAKI
WUNDERMAN $880 MILLION
Kern Organization $17 MILLION
Harrison & Star $55 MILLION
Avrett Free Ginsberg $24 MILLION MEDIA AGENCY SAATCHI & SAATCHI $936 MILLION
MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) MEDIA AGENCIES MARKETING SERVICES AGENCY. PART OF RAPP AD AGENCY Magna NA HEALTHCARE AGENCIES
HEALTHCARE AGENCY Saatchi & Saatchi $790 MILLION
Blast Radius $60 MILLION Gotham $20 MILLION MEDIA NEGOTIATION AND RESEARCH UNIT Revenue figures are for U.S. only for these healthcare agencies
BBDO WORLDWIDE $2.53 Javelin Direct $53 MILLION LEAD NETWORK AGENCY
Saatchi & Saatchi
DIGITAL AGENCY. IN WUNDERMAN NETWORK GROUP M $2.36 BILLION BILLION
DIRECT MARKETING AGENCY
AD AGENCY Newspaper Services of America NA
Saatchi & Saatchi X $71 MILLION Healthcare Communications $85 MILLION
RTC Relationship Marketing $26 BBDO Worldwide $1.99 BILLION Casanova Pendrill $15 MILLION NEWSPAPER MEDIA AGENCY
MILLION Mindshare Worldwide $827 MILLION LatinWorks $17 MILLION HISPANIC AD AGENCY
PROMOTION AGENCY PART OF PUBLICIS HEALTHCARE
DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK LEAD NETWORK AGENCY HISPANIC AD AGENCY. OMNICOM OWNS 49%.
MEDIA AGENCY
PUBLIC RELATIONS Team One Advertising $55 MILLION Medicus Lifebrands $45 MILLION
Zaaz $24 MILLION $705 MILLION Proximity Worldwide $347 MILLION Marketing Arm $73 MILLION AD AGENCY PART OF PUBLICIS HEALTHCARE
DIGITAL AGENCY. IN WUNDERMAN NETWORK
Mediaedge:cia
DIGITAL, DIRECT AND DATA AGENCY NETWORK DRAFTFCB $1.25 BILLION
MEDIA AGENCY MARKETING SERVICES AGENCY GolinHarris $115 MILLION Conill Advertising $20 MILLION Brand Pharm $16 MILLION
Designkitchen $12 MILLION MediaCom $640 MILLION Organic $129 MILLION Martin Williams Advertising $41 MILLION DraftFCB $955 MILLION PR AGENCY HISPANIC AD AGENCY PART OF PUBLICIS HEALTHCARE
DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL AGENCY LEAD NETWORK AGENCY
MEDIA AGENCY AD AGENCY Weber Shandwick $380 MILLION Saatchi & Saatchi S NA Williams-Labadie $15 MILLION
Maxus $95 MILLION Atmosphere $60 MILLION Merkley & Partners $61 MILLION R/GA $130 MILLION PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP ENVIRONMENTAL MARKETING CONSULTANCY PART OF PUBLICIS HEALTHCARE
OGILVY GROUP $1.92 BILLION MEDIA AGENCY DIGITAL AGENCY AD AGENCY DIGITAL AGENCY
Ogilvy & Mather Worldwide $771 MILLION Group M Search $88 MILLION Barefoot $11 MILLION Red Urban $13 MILLION DraftFCB HealthCare $105 MILLION
LEAD AGENCY NETWORK SEARCH MARKETING AGENCY DIGITAL AGENCY DIGITAL AGENCY HEALTHCARE AGENCY
Ogilvy Healthworld $95 MILLION Russ Reid Co. $29 MILLION Hacker Group $38 MILLION
HEALTHCARE AGENCY WPP INVESTMENTS TBWA WORLDWIDE $1.96 BILLION DIRECT MARKETING AGENCY DIRECT MARKETING AGENCY PERCENT OF 2008 WORLDWIDE REVENUE BY REGION
Memac Ogilvy & Mather $51 MILLION Serino Coyne $14 MILLION Rivet $18 MILLION
Asatsu-DK $503 MILLION TBWA Worldwide $1.36 BILLION PROMOTION AGENCY
MIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP AD AGENCY
TOKYO-BASED AD AGENCY. WPP OWNS 22.9% LEAD NETWORK AGENCY OMNICOM INTERPUBLIC PUBLICIS
OGILVYONE WORLDWIDE $1.05 BILLION $256 MILLION $186 MILLION Siegel & Gale $23 MILLION GROUP GROUP OF COS. WPP GROUPE
MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
STW Group Zimmerman Advertising BRANDING CONSULTANCY LOWE $571 MILLION
SYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1% AD AGENCY U.S. 51.6% 54.5% NORTH AMERICA 34.8% 42.7%
OgilvyInteractive $374 MILLION Chime Communications $203 MILLION Integer Group $136 MILLION Targetbase $94 MILLION Lowe Worldwide $459 MILLION
DIGITAL AGENCY. PART OF OGILVYONE MARKETING SERVICES AGENCY LEAD NETWORK AGENCY EUROPE 32.3% 25.3% EUROPE 41.2% 38.4%
LONDON-BASED HOLDING COMPANY. WPP OWNS 19.3% PROMOTION AGENCY
OgilvyAction $102 MILLION HighCo $101 MILLION TBWA/WorldHealth $101 MILLION Unit 7 $21 MILLION Lowe Healthcare
MARKETING SERVICES AGENCY. PART OF OGILVYONE DIRECT MARKETING AGENCY Worldwide $112 MILLION ASIA PACIFIC 9.4% ASIA PACIFIC 11.0%
MARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1% HEALTHCARE AGENCY
HEALTHCARE AGENCY
Neo@Ogilvy $88 MILLION BPG Group (Bates PanGulf) $57 Agency.com $94 MILLION LATIN AMERICA 16.2% 5.1% LATIN AMERICA 24.0% 5.1%
DIGITAL MEDIA AGENCY. PART OF OGILVYONE
DUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
MILLION
DIGITAL AGENCY
MEDIA AGENCIES
Bates 141 $154 MILLION OTHER AGENCIES ALL OTHER MARKETS 5.8% AFRICA AND MIDDLE EAST 2.9%
GIIR $52 MILLION Tequila $80 MILLION OMNICOM MEDIA GROUP $2.00
HONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE BILLION
Accentmarketing $14 MILLION
SEOUL-BASED HOLDING COMPANY FOR HS AD AND MARKETING SERVICES AGENCY
WUNDERMAN KOREA. WPP OWNS ABOUT 20% HISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
OMD Worldwide $907 MILLION
JWT $1.38 BILLION
CHI & Partners $46 MILLION MEDIA AGENCY Campbell-Ewald $210 MILLION
LONDON-BASED AD AGENCY. WPP OWNS 49.9% OTHER AGENCIES AD AGENCY ABOUT AGENCY FAMILY TREES 2009
JWT $1.16 BILLION PHD $176 MILLION
LEAD NETWORK AGENCY UniWorld Group $26 MILLION 180 Amsterdam/180 LA $44 MILLION MEDIA AGENCY Carmichael Lynch $47 MILLION PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900
MULTICULTURAL AGENCY. WPP OWNS 49% AD AGENCY AD AGENCY
RMG Connect $153 MILLION Novus Print Media Network $160 MILLION Advertising Age’s DataCenter produced this poster and a premium subscriber database *Public relations agency revenue excluded from orange-
MARKETING SERVICES AGENCY Kinetic NA Alcone Marketing Group $44 MILLION MEDIA AGENCY Dailey $34 MILLION (AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008 colored network totals.
OUT-OF-HOME MEDIA AGENCY. WPP OWNS 50% PROMOTION AGENCY AD AGENCY revenue for key agency networks, ad agencies and marketing-services agencies owned by
JWT Specialized Resolution Media $14 MILLION the world’s Big 4 agency holding companies. Agency networks are in orange; agencies are in Source: Ad Age DataCenter analysis
Communications $49 MILLION Arnell Group $27 MILLION SEARCH MARKETING AGENCY Deutsch $148 MILLION black. Total revenue for holding companies is from public documents. Revenue is worldwide
RECRUITMENT AND OTHER SERVICES MARKET RESEARCH AD AND BRANDING AGENCY
Ketchum Directory AD AGENCY except where indicated. Ad Age estimated revenue for networks and agencies. Figures are
AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09
rounded. Not all units are shown; network listings are not comprehensive. Market-cap figures
Malone Advertising $22 MILLION Kantar Group $2.37 BILLION Beanstalk Group $16 MILLION Advertising $101 MILLION Endeavor Marketing NA are as of April 17, 2009. AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09
AD AGENCY MARKET RESEARCH GROUP BRANDING CONSULTANCY DIRECTORY AGENCY ENTERTAINMENT MARKETING CONSULTANCY This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal,
non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.