Executive Summary

1. Executive Summary
Confidential. The information contained in this document about Poke’n Call, Offsite Solutions and
BeApp SA and its projects can be shared, only with written permission from their owners.

2. The way we communicate has changed,
but not all of us accepted the change.
Welcome to Poke'n Call
the revolution of social networks.

3. Facebook with +750 Million, Twitter with +200 Millions, Linkedin with +100 Millions and Google+ with +20
Millions users connected worldwide, along with email, have become the most used ways of communication.
Websites too have been adopted as a clear way of contact; every each year +2 Billions domains are
registered. Actually there are created more than 357 billion websites.
But still missing "tools" to unify and enhance these communications.
Its a historic moment,
the revolution in
communications
began and many
companies and people
communicate by phone
yet, even with having
at their service the Our proposal allows the integration, demographic
powerful capabilities and social, between the developed and
offered by the Internet technologically advanced and the other with simple
basic needs.
and social networking.
In this way, we contribute to the continued global
communication, to promote the adoption of new
technologies and to generate a unique experience.
2011
There are +6 billion people and only +2.1 billion
Internet connectivity, leaving more than 65% of the
population in an isolated segment and separated
from the technologically advanced tools.

4. About us
Poke'n Call was created
by integrating the ideas
of two companies:
Offsite Solutions, with
extensive experience in
development telephony,
Contact Center and
communications projects.
BeApp, with experience in
the "market 2.0" and mobile
and social applications
development.
Website: http://www.pokencall.com Full Time HC: 0, totally outsourced
Linkedin: http://www.linkedin.com/ with partners.
company/poke’n-call Apps in development: 3
Crunchbase: Poke’n Call Localization: Buenos Aires,
Founders: Diego Mussio Zanotta, Argentina. Montevideo, Uruguay
Leonardo Graziano, Pablo Vittori Office: Buenos Aires, Argentina.
Initial investment: u$ 50,000.- Montevideo, Uruguay
Angel Funds: TBD.
Objective : u$ 2,000,000.-

5. Experience Poke'n Call's team was form by professionals with a lot of experience
in business, communications and development. Which provide not only
knowledge and technical expertise but also its contact networking,
allowing the project be scalable with global reach.
Diego Mussio Zanotta Leonardo Graziano
Founder VoIP Leader
Father, Husband and techies, with 10 Electronics Engineer with a postgraduate
years of expertise in the area of contact degree in Telecommunications.
centers and technology services, has Specialist Access Networks, Intelligent
vast experience in implementations Networks and Telephony VoIP Open
and reengineering of Call Centers with Source developments.
a strong customer orientation. With over 17 years in roles of research,
In his career he has held positions of design, development, testing and
leadership and coordination in various implementation of various services
companies in Argentina and USA, and technologies in the area of
among them are Movicom, Millicom telecommunications for leading
Argentina, EDS, IBM and IPLAN. companies.
Pablo Vittori Eric Ertl
Strategic Advisor Development Manager
Serial entrepreneur specializing in Project manager and entrepreneur,
mobile platforms for IOS and Android currently co-founder and partner in
and Web 2.0, with proven experience BeApp has extensive experience in
in developing applications based on management development and social
Facebook and Twitter. mobile applications. Given his resume,
In his career has been in charge of the leading companies such as EDS / HP,
Management of several companies in PSA Peugeot Citroen and Despegar.
Argentina and USA, such as HP / EDS, com
Millicom Argentina / Ertach, MacStore,
Pictage Inc. and others. Ariel Barrios
Creative Manager
Daniel Aranda Expert in creating a unique user
CFO experience on new platforms. Manage
UCEMA's MBA. Specialist in a creative team with an outstanding
management of technological projects, experience building interfaces adapted
with extensive experience in Start-Ups. to new media platforms.

6. Social Responsibility
Offsite Solutions and BeApp, seek to maintain a deep commitment to every
community in which we operate, that’s why our solutions are targeted to incorporate
human resources that promotes diversity.
The products our companies offer, create
a friendly environment for the employment
of people with special needs, using tools
that make possible new ways to interact,
allowing the inclusion of people with sensory
and motor capabilities reduced, that
through telepresence and VoIP tools can
communicate without having to leave their
place of residence.
We encourage social inclusion by offering
proposals that allow access to the entire IT
community, regardless of nationality, social
status or physical condition of the user,
employee or employer.

7. Innovation and Technology
The irruption of the Web 2.0 technologies in all markets and
distribution channels such as Facebook, Twitter and Google
+, accompanied by the development and implementation
of VoIP communications and telepresence, all together
within the global context in which we operate, require the
adaptation technological changes that arise every day.
Individuals and businesses, any business that claims to be
"inside", you need access to new forms of interaction.
Poke’n Call emerges as the alternative to build an agile
and dynamic environment, with simple and direct contact
between those different market players. It is a tool of
socialization, satisfaction with face communication needs
B2B, B2C and C2C.
Our philosophy "Click-Talk-Ring" seeks to fulfill the pressing
requirement of immediacy, while providing added value in
each of the proposed solutions.
The premise: Simplicity!

8. Apps
It is the product that allows the Is the product for end This product has special
system of the Contact Center users, allowing them to be attributes that allows:
s to be integrated into your communicated simply and,
website and social networking. moreover, enjoying special • SMEs: Add your business
to SCM and also enable
Generates synergy and features:
internal virtual phone to their
efficiency. employees.
• Integrated PSTN Telephony
In this way, can be contacted • Voicemail • Companies: customer
with their Customers directly • Conference Calls loyalty and give differential
with a simple • Numbers for Travelers communications services via
the SCM.
Click-Ring-Talk

9. Marketing
Our team has years of experience in campaign development and promotion of projects and platforms,
with an extensive network of contacts to develop and disseminate ideas. We believe that this type of
marketing tools is essential.
We developed our product based on the requirements of hundreds of users and experience, but with
a strong concept of feedback and continuous improvement, to incorporate the ideas and requirements
that are been received.
Strategy Business Model
Viral for the residential product. Using social Our goal is to develop the platform locally Poke'n
networks and spread via the same users in exchange Call for 3 customer segments: contact centers,
for benefits and services, differentiation is the key to end users and SMEs, establishing in Latin
success. America during the first year and expand, in later
stages, Europe and USA.
Viral + Launch event. It is vital for the segments
of Contact Centers and SMEs, to show them the Freemium: Poke'n Call.me
competitive advantages of product, expand the Monthly billing of premium services.
imagination in its use, cost savings, and so on. Credit recharge.
Recommendation system for obtaining benefits.
No installation charges or penalties for
permanence.
Buy & Refund: Poke'n Call.us & Poke'n Call.biz
Monthly billing services.
30 days satisfaction guarantee.
No installation charges or penalties for
permanence.

10. The time is now
Social networks are expanding out of FACEBOOK USAGE AND INTERNET STATISTICS FOR JUNE 30, 2011
Population FB Users FB Users FB Growth Facebook
control, and communications platforms Region
( 2011 Est.) Aug. 31, 2010 June 30, 2011 (10 Months) Penetration
are not developed commensurate with the Asia 3,879,740,877 93,584,580 152,957,480 59,372,900 3.90%
Africa 1,037,524,058 17,607,440 30,665,460 13,058,020 3.00%
growth of networks. Europe 816,426,346 162,104,640 208,907,040 46,802,400 25.60%
Latin America 555,856,161 68,189,920 115,288,940 47,099,020 20.70%
Latin America, Europe and USA are our North America 347,394,870 149,054,040 167,999,540 18,945,500 48.40%
Middle East 216,258,843 11,698,120 16,125,180 4,240,946 7.50%
markets and we have a unique opportunity. The Caribbean 41,427,004 3,925,060 5,903,520 1,978,460 14.30%
Oceania / Australia 35,426,995 11,596,660 12,881,560 1,284,900 36.40%
WORLD TOTAL 6,930,055,154 517,760,460 710,728,720 192,968,260 10.30%
Latin American Internet Usage
Population Internet %Population Users% Facebook
Region
(Est 2011) Users,Latest Data (Penetration) inRegion Users
Argentina 41,769,726 27,568,000 66.00% 13.00% 15,642,240
Bolivia 10,118,683 1,225,000 12.10% 0.60% 1,225,000
Brazil 203,429,773 75,982,000 37.40% 35.80% 21,239,380
Chile 16,888,760 9,254,423 54.80% 4.40% 8,527,460
Colombia 44,725,543 22,538,000 50.40% 10.60% 14,631,600
Costa Rica 4,576,562 2,000,000 43.70% 0.90% 1,443,700
Cuba 11,087,330 1,605,000 14.50% 0.80% n/a
Dominican Republic 9,956,648 4,116,870 41.30% 1.90% 2,233,360
Ecuador 15,007,343 3,352,000 22.30% 1.60% 3,341,080
ElSalvador 6,071,774 1,035,940 17.10% 0.50% 1,035,940
Guatemala 13,824,463 2,280,000 16.50% 1.10% 1,491,960
Honduras 8,143,564 958,500 11.80% 0.50% 934,340
Mexico 113,724,226 34,900,000 30.70% 16.40% 26,770,300
Nicaragua 5,666,301 600,000 10.60% 0.30% 535,020
Panama 3,460,462 959,900 27.70% 0.50% 814,280
Paraguay 6,459,058 1,104,700 17.10% 0.50% 696,640
Peru 29,248,943 9,157,800 31.30% 4.30% 6,260,980
Puerto Rico 3,989,133 1,486,340 37.30% 0.70% 1,486,340
Uruguay 3,308,535 1,855,000 56.10% 0.90% 1,325,640
Venezuela 27,635,743 10,421,557 37.70% 4.90% 9,079,180
TOTAL 579,092,570 212,401,030 36.70% 100.00% 118,714,44

11. Initial Capital Use of capital researched, from
startup to the enterprise.
We believe that the period Capital Needs
2011/2012 is critical to launch this We planned an annual expense, including:
product and we are committed
Overhead for sales, travel, presentations, interaction with
to generate value to ensure that,
our partners and customers.
during 2012, our market is growing
exponentially. Marketing and PR, to position our product in the global
markets we need to make strategic agreements with different
The team is ready, developing partners, who contribute their networking and broadcast.
prototypes and tools and the
Development and Infrastructure: We must develop and
market is prepared to meet the
maintain the tools and implement the suggestions and
expectations set. new features generated by the feedback from users. Also
support the technical infrastructure of each location that we
deploy our services.
Human Capital: At this stage we prioritize the development
through partners, but we strongly believe that the company
must have its own staff in technical and commercial units.

12. Thank you!
Web: www.pokencall.com
Twitter: @pokencall
Email: info@pokencall.com
Phone: 54 11 5277 5223
Diego Mussio Zanotta Pablo Vittori
dmussio@pokencall.com pvittori@pokencall.com
+54 9 11 57301899 +54 9 11 33994482