Presentation on tech/social driven trends and hypes for Brabant2018. Brabant2018 is the semi-gov organisation to promote the Dutch province of Brabant as the 2018 European Capital of Culture.
2. Trends and media
Netherlands | cafedelmarketing.com
European youth trends
Ghent, Belgium | trendwolves.com
Photo: Filip Bunkens
3. 15Cities throughout Europe
And the youngsters in them
25000+ Youngsters
On a regular basis
1000+ Industry experts
DJ’s, fashion experts, managers, marketeers, trendwatchers
6. horizons 5 years
2 years
Photo: Gijsbregt Brouwer
7. horizons 10 years
5 years
2 years
Photo: Gijsbregt Brouwer
8. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
9. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
12. Mixing private and working life
Boulangerie
Photo: cameo.kaisler (via Flickr)
13. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
15. Digital concerts
Tag music
Re-experience concerts
Watch live
User-generated registrations
Photo: srhbth (via Flickr)
16. New ways of contact
Hellomynameise.com
Photo: Hello my name is E
17. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
21. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
25. Where is the nearest ATM?
Augmented reality | SPRX for ING.
Photo: Maarten Lens-Fitzgerald for SPRX
26. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
27. Device = commodity
STEP 1:
More phones than people
Photo: Jaap O. (via Flickr)
31. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
33. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?
37. New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?