Growth Hacking Case Studies to Improve Your Funnel
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This document discusses various growth hacking techniques used by companies like Groupon, LinkedIn, and Dropbox to improve user acquisition, activation, retention, referral, and monetization. Specific tactics mentioned include optimizing landing pages, adding referral programs, gamification, viral content, and reverse engineering app store algorithms. It also covers some examples of "fail hacking" like privacy issues experienced by apps like Path and challenges faced by Rap Genius with unnatural links. The document is authored by Pol Valls Soler, an entrepreneur and advisor based in Barcelona.
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Growth Hacking Case Studies to Improve Your Funnel
- 1. Growth hacking case studies to improve your funnel Based on the AARRR pirate metrics framework. See “Pirate Metrics AARRR, profit and key metrics to track” at slideshare.net/polvallssoler!
- 2. Pol Valls Soler ! @polvallssoler! " "linkedin.com/in/polvallssoler! " "slideshare.net/polvallssoler! "! Creator of:! iOS app for discovering people nearby: joinerapp.com! Reddit for spanglish geeks: zumogeek.com! Advising entrepreneurs at La Salle Technova Barcelona!
- 3. Growth Hacking Less Budget, More Creativity, More Automation -> Maximize Output
- 4. Groupon ACQUISITION! Different landing pages according to traffic source! (Search Engines for SEO –> Footer vs Direct ! Traffic -> No footer)!
- 5. ! Groupon ACTIVATION & RETENTION!
- 7. Groupon REFERRAL! Sharing is in Groupon’s DNA !
- 9. ! Linkedin RETENTION & REFERRAL!
- 11. Linkedin ACQUISITION & REFERRAL! ! (NOT THE BEST THING TO DO… people can hate you) From Linkedin’s People You May Know page… This person passed away about a year ago. For the majority of her life, she ran a small hardware shop and she barely understood email, let alone LinkedIn.
- 12. Dropbox ACQUISTION! ! Signup driven homepage: before a?er
- 13. Dropbox REFERRAL! ! Sharing simplicity and availability on Multiple Devices & Platforms:
- 14. ! Dropbox REFERRAL & REVENUE! Get more space
- 15. ! Dropbox ACQUISTION & REFERRAL! Dropbox Great Space Race!
- 16. Dropbox REFERRAL & REVENUE! ! Dropbox growth hack in numbers… 1. September 2008: 100,000 registered users! 2. January 2010 (15 months later): 4,000,000! 3. Mostly from word-of-mouth and viral:! • 35% of daily signups from referral program! • 20% from shared folders, other viral features! • Sustained 15-20%+ month-over-month growth since launch!
- 17. It doesn’t need to be online (initially)!
- 18. It doesn’t need to be online (initially)!
- 19. It doesn’t need to be online (initially)!
- 21. ACQUISITION!
- 22. ACQUISITION & REFERRAL! From adverBsing here…
- 23. ACQUISITION & REFERRAL! To simply wriBng this footer on each email… PS: I Love You. Get Your Free Email at Hotmail
- 24. ACQUISITION & REFERRAL! And here are the results:
- 25. ACQUISITION & REFERRAL (Through viral content)!
- 27. ACQUISITION, REFERRAL & REVENUE! Extra tip: Reverse Engineered App Store’s ranking algorithm (approximation)! AppStore Ranking = H + D + R + E + S ! !H = # of installs weighted for the past few hours! !D = # of installs weighted for the past few days! !R = Reviews (star rating + number of reviews)! !E = Engagement (# of times app opened etc.) ! !S = Sales ($)! ! ! Luck? AppStore Bot? Dark paNern?
- 32. REFERRAL!
- 33. REFERRAL!
- 34. REFERRAL!
- 38. REVENUE & PROFIT! Unlock all books is the clear top revenue generator.
- 39. REVENUE & PROFIT! The $144,146,165 Bu@on When cabs were cash only, the average Bp was roughly 10%. A?er the introducBon of this system, the Bp percentage jumped to 22%. Those three buNons resulted in $144,146,165 of addiAonal Aps per year.
- 40. When Growth Hacking Goes Fail Hacking
- 42. Path Facebook blocked Path’s “Find Friends” access following spam controversy
- 43. Path Path texts your enBre phonebook
- 44. Glide Same…
- 45. Tinder Same…
- 46. Rap Genius: No SEO Genius
- 47. Rap Genius: No SEO Genius Rap Genius fell from around 700,000 uniques a day to around 100,000.!
- 48. Rap Genius: No SEO Genius Google recommends a 4-step approach to fixing the problem:! 1. Download a list of links to your site from Webmaster Tools.! 2. Check this list for any links that violate our guidelines on linking.! 3. For any links that violate our guidelines, contact the webmaster ! of that site and ask that they either remove the links or prevent them! from passing PageRank, such as by adding a rel="nofollow" attribute.! 4. Use the Disavow links tool in Webmaster Tools to disavow any links ! you were unable to get removed.! But they had a MASSIVE problem… so they had to write a scraper to! analyze 178k URLs using concurrency on a Heroku cloud. #NOTBAD!
- 49. Facebook Fraud
- 50. Facebook Fraud
- 51. Pol Valls Soler ! @polvallssoler! " "linkedin.com/in/polvallssoler! " "slideshare.net/polvallssoler! "! Creator of:! iOS app for discovering people nearby: joinerapp.com! Reddit for spanglish geeks: zumogeek.com! Advising entrepreneurs at La Salle Technova Barcelona!