Pomoco Lincoln Mercury of Newport News

Newport News, VA United States

Automotive

Dois I Rosser, Jr., Chairman of Pomoco Auto Group, knew little about the car business when he entered the market over 60 years ago. However, when a small country DeSoto franchise called Poquoson Motors was listed for sale under Rosser's real estate company, he seized a new business opportunity. Rosser purchased Poquoson Motors in 1948. Since then, he has pioneered several sales concepts that are now commonplace in dealerships across the country. Working with a small inventory and limited amount of capital in the early stages, Rosser implemented the concept of high volume/low-profit car dealing. Selling in volume enabled the company to sell for less profit, which has not only proven benefi