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The Understanding Spectrum: Turning Data into Wisdom

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Understanding what is needed to turn data in to information, information into knowledge, and knowledge into wisdom is important for transmedia storytellers (and information designers in general). This short presentation is part of an in-class lecture by Peter von Stackelberg.

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The Understanding Spectrum: Turning Data into Wisdom

  1. 1. The Understanding Spectrum: Turning Data into Wisdom Presentation by Peter von Stackelberg March 22, 2010
  2. 2. Understanding is a continuum with data atone end and wisdom at the other. Data Information Knowledge Wisdom Understanding
  3. 3. Data is the raw material that we use to buildour understanding. Data
  4. 4. Data must have context in order to havemeaning. Data Context
  5. 5. The context of the data is important todetermining even the most basic meaning. Data 1:00 pm 59 Alfred, NY 59o 03/20/2010 Context
  6. 6. The context within which the user of the dataexists is important in determining meaning. Intent (Start Garden) Data 03/20/2010 59 Alfred, NY User Context
  7. 7. Context exists on a continuum, ranging fromglobal to personal. Data Global Local Personal Context
  8. 8. The organization and presentation of datacreates meaning – and information. Data Information Global Personal Context Local
  9. 9. The organization and presentation of datacreates meaning – and information. Data Information (Created through 59 organization and presentation) Context
  10. 10. Experience is needed to extract additionalunderstanding from information. Experience Data Information Global Personal Context Local
  11. 11. Experience exists on a spectrum fromuniversal to individual experiences. Experience Data Information Universal Individual Global Personal Context Local
  12. 12. Our experiences and context turn informationinto knowledge Experience Data Information Knowledge “We’ve had snow in late (It is 59o in Alfred in is too early in the (It 59 late March.) March in the season to plant my garden.) past.” User Context
  13. 13. Knowledge can only be created by integratingexperiences with information. Experience Data Information Knowledge Universal Individual Global Personal Context Local
  14. 14. A spectrum of knowledge – global, local, andpersonal – emerges from those experiences. Experience Data Information Knowledge Global Local Personal Universal Individual Global Personal Context Local
  15. 15. Wisdom is meta-knowledge – processes andrelationships understood through experience. Experience Data Information Knowledge Wisdom Global Personal Local Universal Individual Global Personal Context Local
  16. 16. Wisdom is seeing interrelationships; it comesfrom knowledge, experience, and context. Experience Data Information Knowledge Wisdom (Growing my own (It is 59o in Alfred in is too early in the (It food is good for me 59 late March.) season to plant my the earth…but I’ll garden.) and have to wait a little longer.) User Context
  17. 17. Wisdom operates at the most intimate levelwithin us; it cannot exist outside of us.
  18. 18. Wisdom operates at the most intimate levelwithin us; it cannot exist outside of us. Experience Data Information Knowledge Wisdom Global Personal Local Universal Individual Global Personal Context Local
  19. 19. The role of the audience in the creation ofunderstanding ranges from passive to active. Audience Non-participatory Participatory Experience Non-participatory (Passive) Participatory (Active) Data Information Knowledge Wisdom Global Personal Local Universal Individual Global Personal Context Local

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