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InSequent overview
- 1. Generally speaking…
Mark Porter
InSequent
345 California Street, 10th Floor
San Francisco, CA 95476
mark@insequent.com
415.971.4077
Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 2. What we do
Instant mobile website creation
Dynamic Content Management
Keyword/QR Code/Mobile messaging
suite
Mobile Coupons and other plug-ins
Channel partners:
• NY Times Group (Halifax), Journal
Register/Media News Group, Morris, Find ‘n
Save, ReachLocal, McClatchy
2 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 3. Why we do it
80% of businesses don’t have mobile site
50% of search coming from mobile
Poor mobile UX = go elsewhere
Mobile web browser 3rd most used App
Mobile phone market saturation
Browsing speed hMobile screen quality h
Phone always on, always with you
Phone is for action = buy
Mobile open/response rates high
3 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 4. Where we do it
Media News Group New York Times RMG Morris Journal Register Co
4 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 5. How we do it. Step 1: Import Existing Website
5 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 6. Step 2: Choose from a variety of Templates
6 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 7. Step 3: Total Content Management
Drag & drop pages, customize backgrounds and buttons, add social
networks, photo albums and much more
7 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 8. Text Campaigns, Mobile Coupons and much more…
8 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 9. How to use mobile in your marketing
Build your website
Use it as a landing page
Link it to a keyword or QR Code
Have a mobile call-to-action everywhere –
text <keyword> to get…
Put mobile redirect code on desktop site
Send reminders, alerts and offers via text
just like email. Engage!
Follow Mobile Etiquette. No spam zone.
9 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.
- 10. Current Channel Pricing
Mobile Site only - $10/mo
Bronze - $12.50/mo
• (site + keyword and 400 msgs/month)
Silver - $32.50/mo
• (above + 1,600 msgs/month)
Gold - $75/mo
• (above + unlimited msgs/month)
Real Estate and Auto packages available including feeds for multiple
listings. Price based on qty of listings.
Coupons
• (either 5% of coupon value or flat fee per coupon)
AdOps (Optional)
• (average $25/site setup)
Call Tracking (Optional) - $3.50/line/month, $.10/minute
• (trackable # points to business phone #)
10 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.