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How to Find a Never Ending Supply of Content for Facebook

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As a marketer, your job is to find great content to share on Facebook. But more than that… your content must generate mind-blowing engagement. 

The kind of engagement that drives organic reach, gives flight to your posts, and naturally boosts them throughout the news feed. 

That’s why we’re sharing creative ways to find content that’ll spark exponential growth!

Watch the webinar here: https://www.youtube.com/watch?edit=vd&v=dOWWnkYkvkA

Publié dans : Médias sociaux
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How to Find a Never Ending Supply of Content for Facebook

  1. 1. Rebekah Radice RebekahRadice.com @RebekahRadice
  2. 2. Rebekah Radice RebekahRadice.com @RebekahRadice
  3. 3. WOULDN’T IT BE COOL IF... • Repurpose Your Own Successful Content • Find Buzz-Worthy Content in Your Industry • See What Top Pages Are Sharing ….with ease?
  4. 4. POP QUIZ... How much content is shared on Facebook every minute?
  5. 5. POP QUIZ...2.4 Million Pieces of content is shared on Facebook EVERY minute!
  6. 6. Look to Your Own Successful Content Leverage proven content that continues to perform by repurposing! 1.
  7. 7. “29% of leading marketers systematically reuse and repurpose content.” - Curata
  8. 8. STEP 1: Go to Google Analytics and scroll to Behavior - Site Content - Content Drilldown.
  9. 9. STEP 2: Determine relevance - is it outdated, old, irrelevant?
  10. 10. STEP 3: Pick your top 10 highest performing posts.
  11. 11. How to Repurpose that Content ● Video ● Graphics ● Tutorial ● Slidedeck ….the sky's the limit!
  12. 12. Slideshare
  13. 13. Slideshare
  14. 14. Slideshare Targeted Contacts: 732 Customers: 12
  15. 15. 10 Slideshare Action Steps: 1. Identify the keywords you're targeting. e.g. Facebook organic growth 2. Head to Google and research a new title. Optimization around your keyword is important within this process. 3. Go to SEMRush and determine how difficult it's going to be to rank for that keyword. 4. Test your new headline on Co-Schedule's Headline Optimizer. 5. Make a list of the top 5 takeaways from your blog post.
  16. 16. 10 Slideshare Action Steps: 6. Go to Haiku Deck and drop those points into a pre-created template. 7. Add your cover slide with an optimized title. 8. Upload your deck to Slideshare and don't forget to add your meta data - aka description. 9. Voila! Within 30 minutes, you have a presentation that's perfectly repurposed. 10.Grab the link from Slideshare and add it to Facebook with a quick description.
  17. 17. Pinterest
  18. 18. Video Video is a trust and engagement builder.
  19. 19. 2 Ways to Use Video: 1. Create Your Own from Top Content
  20. 20. Use the Right Tools ● YouTube ● Magisto ● Videorama
  21. 21. Use the Right Tools ● Adobe Spark
  22. 22. 2. Find Top Video Content 1. YouTube
  23. 23. 2. Vimeo
  24. 24. 3. Vine
  25. 25. Recap: 1. Look in Google Analytics - popular past content. 2. Determine if it’s still relevant. 3. Pick your top highest performing posts. 4. Decide how to repurpose them.
  26. 26. See What Top Influencers are Sharing Monitor your competition and learn from their success 2.
  27. 27. Pages to Watch
  28. 28. Nuzzel
  29. 29. Use Post Planner to find thousands of scientifically proven articles and images.
  30. 30. “The key is to choose content that your audience can take one look at, appreciate, and then react to with a Like, Comment or Share.” - Mike Allton, The Social Media Hat
  31. 31. Use the app to find / see top performing content for any niche - and they’re all ranked by virality.
  32. 32. Now add that content to the app for your own perfectly curated stream of content.
  33. 33. Connect and Share Influencer Content in Your Niche 3.
  34. 34. Building relationships with influencers will: ● Extend your reach within your target market ● Expose your brands and offerings to their huge fanbase
  35. 35. To share influencer content: 1. Identify influencers 2. Evaluate their content and share what’s relevant. 3. Pull quotes and wisdom from their blog, podcast, or webinar.
  36. 36. How to Find Influencers in Your Industry or Niche 1. Littlebird 2. Keyhole 3. Twitter Lists 4. YouTube 5. Networking a. Online b. Local events
  37. 37. Find Buzz-Worthy Content in Your Industry Only follow conversations relevant to your business 4.
  38. 38. Use Buzzsumo "Trending Now" feature to explore trending topics in your industry or niche. 1.
  39. 39. Look Inside Quora for FAQ You Can Answer 5.
  40. 40. 1. Plug in a question your audience might ask. 2. Read the resulting questions from your audience’s perspective. Facebook Page: @postplanner
  41. 41. Use your answer to create a unique graphic
  42. 42. Why visual marketing? “Facebook posts with images see 2.3X more engagement than those without images.” Source: Buzzsumo
  43. 43. It’s also the key to our growth... “In 2015, Post Planner grew their Facebook page by 193%...with nearly no paid promotion.” Source: Simply Measured
  44. 44. Ready to jumpstart your growth? Find and share engaging and scientifically proven Facebook content!
  45. 45. 30 Ways to Grow a THRIVING Facebook Page FREE Download: 30 Simple Ways to Create a Profitable Page in 30 Days! bitly.com/fbchallenge-ig
  46. 46. THANK YOU!

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