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1
Johann Laville & Piotr Peszko
Key Challenges
in Global Content Development
2
3
MORETouchpoints Channels Platforms
4
5
Content People Roles
Touchpoints Channels Platforms
MORE
6
like...
MORE
7
YOU ARE
HERE
8
Global
Challenges, Solutions and Ideas
9
Global to Local
Appetite to measure
Communication as a Brand
Adaptive Content
Excellent User Experience
Content At Execu...
10
What is our strategy?
Content Design and Development
Large scale reuse
Effective Management
11
What is our strategy?
Release 2.5 70%
Relase 3.0 25%
Release 4.0 31%
Release 5.0 43%
Release 6.0 37%
Release 7.0 52%
PR...
12
What do we create?
~350.000
pages
(or page equivalents)
~3200
assets
Asset inventory
Portfolio management
Consistent De...
13
How do we craft the
content?
Example: Technology used by Content Developers
pages
82% use structured writing
56%use onl...
14
What we need to learn?
pages
Knowledge Check
Peer Reviews
Supportive technologies
15
What we need to learn?
80%
70%
67%
68%
70%
DITA Basics
Knowledge of basic DITA rules.
MIXED CONTENT
Distinction between...
16
Optimize
Provide
added
value
Name
a pain point
Take time
to undersand
Baseline your knowledge
Collect data
19
Local
Challenges, Solutions and Ideas
20
Business in Krakow
21
Advanced Business Services
Jobs in advanced business and technology
20%
New jobs created every
year in each of the last...
22
• Universities – 200k students each year
• Enthusiasm and Good Energy
• Willingness to do things that matter
Key Elemen...
23
While Krakow slept… content grew
Content
Strategy
Manager
Content
Designer
Content
Developer
Media
Developer
Program
Ma...
24
25
Project Manager
Tester / Engineer
Designer
It is the right for me to become
Leader
Strategy Manager
26
PL/EN
PL/EN
EN
27
I want to go
homezzz.....
Ready to
work
CHICAGO KRAKOW MALAYSIA
28
PL/EN
PL/EN
CHICAGO KRAKOW MALAYSIA
29
PL/EN
PL/EN
Consistent Tools
Consistent Processes
Motorola Writing Standards
Unified Stylesheets
CHICAGO KRAKOW MALAYSI...
30
Make your content
future-friendly.
Make your team
future-ready.
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SOAP2015 - Key Challenges in Global Content Development

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Key Challenges in Global Content Development SOAP Conference.

The presentation covers key global and local challenges, trends and solutions for global content development.

Publié dans : Marketing, Formation
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SOAP2015 - Key Challenges in Global Content Development

  1. 1. 1 Johann Laville & Piotr Peszko Key Challenges in Global Content Development
  2. 2. 2
  3. 3. 3 MORETouchpoints Channels Platforms
  4. 4. 4
  5. 5. 5 Content People Roles Touchpoints Channels Platforms MORE
  6. 6. 6 like... MORE
  7. 7. 7 YOU ARE HERE
  8. 8. 8 Global Challenges, Solutions and Ideas
  9. 9. 9 Global to Local Appetite to measure Communication as a Brand Adaptive Content Excellent User Experience Content At Executive Level
  10. 10. 10 What is our strategy? Content Design and Development Large scale reuse Effective Management
  11. 11. 11 What is our strategy? Release 2.5 70% Relase 3.0 25% Release 4.0 31% Release 5.0 43% Release 6.0 37% Release 7.0 52% PROJECT: Sorry can’t give the name PROJECT: But the data is real In total 36% of work is saved by reuse
  12. 12. 12 What do we create? ~350.000 pages (or page equivalents) ~3200 assets Asset inventory Portfolio management Consistent Design
  13. 13. 13 How do we craft the content? Example: Technology used by Content Developers pages 82% use structured writing 56%use only DITA 18% do not use DITA
  14. 14. 14 What we need to learn? pages Knowledge Check Peer Reviews Supportive technologies
  15. 15. 15 What we need to learn? 80% 70% 67% 68% 70% DITA Basics Knowledge of basic DITA rules. MIXED CONTENT Distinction between different content types and granularity level. REUSE, LINKING, METADATA Application according to our strategy SEMANTIC CORRECTNTESS Tagging in accordance with our rules STRUCTURED CONTENT Logical organization of content Expectation Level 68%
  16. 16. 16 Optimize Provide added value Name a pain point Take time to undersand Baseline your knowledge Collect data
  17. 17. 19 Local Challenges, Solutions and Ideas
  18. 18. 20 Business in Krakow
  19. 19. 21 Advanced Business Services Jobs in advanced business and technology 20% New jobs created every year in each of the last five years 45kForecast for 2016
  20. 20. 22 • Universities – 200k students each year • Enthusiasm and Good Energy • Willingness to do things that matter Key Elements • Great talents • Excellent mentoring program • Efficient Recruitment Quality of talents • Humble, a bit less pro-active and shy • Less product skills •Experience Key Challenges
  21. 21. 23 While Krakow slept… content grew Content Strategy Manager Content Designer Content Developer Media Developer Program Manager Operations Specialists Technical Writer
  22. 22. 24
  23. 23. 25 Project Manager Tester / Engineer Designer It is the right for me to become Leader Strategy Manager
  24. 24. 26 PL/EN PL/EN EN
  25. 25. 27 I want to go homezzz..... Ready to work CHICAGO KRAKOW MALAYSIA
  26. 26. 28 PL/EN PL/EN CHICAGO KRAKOW MALAYSIA
  27. 27. 29 PL/EN PL/EN Consistent Tools Consistent Processes Motorola Writing Standards Unified Stylesheets CHICAGO KRAKOW MALAYSIA Consistent Design
  28. 28. 30 Make your content future-friendly. Make your team future-ready.

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