Overview of game launched by Humana Inc

1. Horsepower Challenge
From real world to the digital
A Humana Games for Health Initiative
Paul Puopolo, Consumer Innovation
Engagement . Entertainment . Change
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2. Program Vision
Humana is creating ways for people of all ages to reach
new levels of health and well-being through the use of
games and entertainment.
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3. What are we doing?
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4. Our Approach
1. Preventative Health
2. Disease Management
3. Social Well-being
HG4H
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5. To study the positive health influences of a pervasive game
in school-aged children.
Launched at five Louisville middle schools on March 31st.
Challenge ran through April 30th 2008.
Humana purchased equipment; kicked-off pilot with a school-
wide rally
Humana’s consumer research team completing assessment
of attitudinal surveys, results to be compiled in late May
2008.
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6. Participating Schools:
Frost Middle
Meyzeek Middle
Noe Middle
St. Albert
St. Athanasius
20 6th Graders from each Middle School
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7. Automatically uploads- activity data from ActiPed
Data Access Point
wireless
ActiPed
Enterprise - Remote Access Point
Within 300 Feet of Enterprise
Located in the School
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8. Data as of April 30, 2008
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9. Students get a brief
History lesson
during the race as
they pass key
landmarks!
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10. School step goals
will
allow for the
purchase of bus
accessories.
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11. Each student will get a
horse that will ride inside
their school’s school
bus.
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12. Each student will be
able to see the number
of steps they have taken
each day.
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13. The more steps that you
take the more
accessories you will be
able to buy for your
horse.
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14. Horsepower Objectives
To educate through game use To create a game that is “cool”, fun
and engaging
To influence/encourage To create a change in behavior
activity inside and outside of school
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15. Horsepower Observation Highlights
40% reported that they learned a 87% reported that they liked
lot of new things about the places changing their horse
around the world because of the
challenge 95% of the students said the Horse
Power Challenge was a lot of fun
62% reported that they exercised 53% of the students reported that
more during recess because of they exercised with their family
the challenge
45% reported that they started eating
83% of the students said they healthier during the challenge
were active during the Horse
Power Challenge
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16. Horsepower Measurements
Horspepower Challenge Steps Per Week
(All Schools)
5,000,000
4,000,000
Steps
3,000,000
2,000,000
1,000,000
0
Baseline Week 1 Week 2 Week 3 Week 4
Total Total Total Total Total
Week 2: Spring Break
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17. Horsepower Measurements
4,000,000
3,000,000
Steps
2,000,000
1,000,000
0
S
K
RT
E
ST
IU
E
O
ZE
BE
O
AS
N
FR
EY
AL
AN
M
ST
H
AT
ST
13% total increase
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18. Horsepower Measurements
Step trend
1,500,000
1,200,000
St Athanasius
900,000 St Albert
S tep s
Noe
600,000 Meyzeek
Frost
300,000
0
Baseline Week 1 Week 2 Week 3 Week 4
Weeks
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19. Horsepower Measurements
Total miles walked…
Butte, MT St. A
t hana Nova Scotia
sius
– 1,48 iles
0 mi 3m
les ,0 2
St. Albert – 1,430 –1
miles ek
Tooele, UT yze
Me
miles le s
1,426 i
Noe – 5m
,00
–1
Tombstone, AZ st
Fro
Collectively the 5 schools
Crystal City, TX
walked 6,364 miles or the
roundtrip distance between
Anchorage, AK and Louisville,
KY
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20. Horsepower Measurements
Weekly steps per school
1,600,000
1,200,000
800,000
400,000
0
Baseline Week 1 Week 2 Week 3 Week 4
Total Total Total Total Total
FROST MEYZEEK NOE ST ALBERT ST ATHANASIUS
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21. Horsepower Reporting
Motivational drivers
Get More Steps
Be Healthier
Driver
School Could Win
Upgrade Their Horse
Prize
Upgrade Their Bus
0 10 20 30 40 50 60 70 80 90 100
Students
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22. Horsepower Reporting
Horsepower student comments
“I think the Horsepower “The Actiped is awesome
Challenge is a terrific idea and I love the challenge. It
because it lets people know how will definitely help kids get
active they are and what you can fit.”
do to be more active.”
Iheartryan, St. Athanasius
3amigos, St. Athanasius Week #1
Week #1
“I really love this
whole challenge. It
gets kids like me
excited about being
fit and helping others
to achieve this goal.”
Ejjans01, Meyzeek
Week #1
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23. Horsepower Reporting
Horsepower teachers & parent quotes
“They are excited about
counting their steps. They
want to win the Horsepower
Challenge.” “We like to ask her
how many steps she
St. Athanasius teacher has taken and we
are often amazed at
the answer!”
“I believe it
Noe parent
encouraged them
to exercise more.”
Frost teacher
“I think it is a wonderful program that
encourages activity in a fun way.”
St. Albert parent
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24. Horsepower Observations
Participants are teaming up with
classmates
Some students are standing and
stepping during class
Students are walking during recess
Teachers are getting involved
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25. Horsepower Next Steps
Complete post challenge interviews and
qualitative assessment
Collect and assess user feedback
Refine game
Determine rollout options and versions
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26. Questions?
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