1. The Right Pitch
- Understanding Digital Marketing
Click to edit Master subtitle style

2. Understanding
• Understanding the customer’s requirement
Core business
Popularize the brand via digital marketing tools
• Digital marketing activities
Evaluate our digital marketing goals
Re-examine our target customer profiles
Take a look at our digital presence
Evaluate our messaging strategies
Check our digital marketing ROI
Regular analysis on Competitive brands

3. Digital marketing goals
There is a lot that could be done over the new media:
The number of social shares our blog posts receive
The size of our fan base on social networking websites
Mentions of our brand name on social media sites
The number of positive reviews about your product on sites like
Google Reviews and Yelp
Inbound website visitors from social networks
Total number of conversions resulting from social traffic

4. Core marketing activities
Blogging
Micro blogging (e.g. Twitter)
Expertise Sharing (e.g. LinkedIn & Facebook etc.)
Forum Participation (Webinars etc.)
Community Participation (Facebook , Twitter and LinkedIn)
Social Networking & Micro managing target audience
Interest group participation
Online Reputation Management
Increasing traffic and ROI for sites

5. Digital activities
• Social Media Audit
Researching our Social Media Presence
• Social Media Management (Strategy, Campaign & Releases)
Strategic Presence Creation on Social Media
Presence, Promotion & Response Management
Analyzing Opportunities for Social Media Outreach
Execution of Social Media Outreach (Media releases)
• Social Media Monitoring
Insight & Recommendation Report

6. Facebook
 Create Profile
 Create Page
 Content Development
 Buzz Creation
 Integrating Page with Other
Social Media Channels
 Post Updates with links to
the Desired Landing Page
 Joining Groups & Pages
 Adding Members
 Starting Discussions
 Sharing Links
 Create Facebook “Like”
button & Badge, to place it in
the website & blogs
 Run Contests, Promotional
Campaigns, Polls
 Video Sharing via YouTube Tab
(For Viral Campaigns)
 Photo Sharing via Page / Flickr
App / Similar Apps
 Document Sharing (PDF, PPT,
Whitepapers, Brochures, Notes… )
 Customized Contact Form /
Registration Form
 Promote Blog / Feed
 Tagging
 Usage Of Various External
Interactive Apps

7. LinkedIn
 Creating Profile
 Creating Company Page
 Integrating Profile with Other Social Media Channels
 Add Connections
 Join Groups
 Targeting & Networking with the Influencers
 Starting Discussions in Groups
 Active participation in relevant Q&A's
 Publish Press Releases
 Create Polls
 Launch & Promote Events
 Submit Feeds
 Share Presentations
 Integrate Blogs to the profile
 Share Links

8. Twitter
 Creating Twitter handle
 Post Tweets with Site link (content form the site)
 Following Key influencers
 Use hash tags for Keywords
 Tweeting based on trends
 Re-tweet influential tweets
 Post neutral updates frequently
 Influence Mentions
 Create a Twitter Badge & place it on the Site & Blogs
 Increase the followers base constantly
 Network & Engage the Followers

9. Google+
 Creating Profile
 Creating Page
 Content Development
 Buzz Creation
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page
 Joining Pages
 Adding Influencers to Our Circles
 Starting Discussions
 Sharing Links
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Tagging

10. Blogs
 Follow key Blogs
 Comment on Blogs with the Link
 Network with Influential Bloggers

11. Q & A's
• Post Questions and Answers on Q&A sites like Answer
bag, Quora, Yahoo
 answers with links
 to drive traffic
 increase back links
 create more visibility & enhance online reputation

12. Digital PR
Monitor and evaluate relevant online media conversations
Engage with key influencers in the blogosphere
Develop corporate blogs, social network sites and multimedia
tools
Plan and develop content for corporate websites
Optimize communications for effective distribution in the
digital space

13. Social Book marking
• Book marking Links from the Site
• Adding keywords
• Using top SBM sites for quality back links: Digg, Reddit,
Stumbleupon…

14. Document Sharing
• Sharing Presentations through Slideshare, Scribd, Docstoc
• Publishing White Papers & Articles in Scribd & Docstoc

15. Question for the day…
I was just wondering, whether you__________ be able to help me.
1. may
2. might