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How to Win Friends and
 Influence Tweepeople
Lisa Fields
@practicalwisdom
Richard Etheridge
NWAHEC Wake Forest University School of
           Medicine
“You are a gifted presenter and your style
is completely believable. Your connection
     with your audience is completely
                credible.”

   “I love your sincerity AND YOUR
               HUMOR.”
Donna M. Davis, SPHR
Vice President for Human Resources
St. Charles Community College St. Charles, Mo
"Lisa provided expert design and delivery of a
customized educational program for St. Charles
             Community College.”

  “Feedback on the program was outstanding!
Employees reported after attending the program
they knew so much more about their co-workers
    and their various roles, gaining a greater
           appreciation as a result.”
“She even interacted with us via Facebook and
Twitter beforehand, which thoroughly impressed
me.”
@Kannataylor http://bit.ly/hTZqad
I’ve always been a Rascal
I love Twitter because..
Lee Aase
Director, Mayo Clinic Center for Social Media
More Good Reasons not to protect your
             Tweets

More Good Reasons to Not Protect Your Tweets
By LEE AASE | Published: AUGUST 9, 2010
The New Power of the Handwritten Note
              JAN U ARY 9, 2011
     Dr . B r y a n V a r t a b e d i a n , M D
           Twitter: Doctor_V
There’s a lot of dialog about what we can do to


stand out above the escalating noise of our new


social channels. How can we make an impression


that separates us?


A handwritten note is an option.
OtterBox Case Study
Research & making connections
Twitter Basics
Discover Sources: Find and follow others:
Business you love, people you know, news sources,
hobbies.
See who those you know or admire are following.
Check Twitter Ofen: pay attention to what’s
happening
Make sure you visit your Mentions~Give thanks
BUILD A VOICE: retweet, reply, react
 A Retweet is like a Pat on the Back
Sounds like:
“I’ll be your best Friend!"
Mistake, Huge Mistake
Pee Wee Herman
 Salesman Video
We also Hate this.......
me,me,me,me,me,me,
me,me,me,me,me,me,
me,me,me,me,me,me
me,me,me,me,me,me
me,me,me,me,me,me
me,me,me,me,me,me
Seth Godin/Tom Peters
American Express Video
If you want followers
   be a good Friend
Do your Homework
Use your creativity
YouTube: Feelin Groovy
Do you bring value?

Why should I care about
    your “stuff ?”
Increase your contacts and
credibility by participating
    in Tweeter Chats.
The are 362 Twitter Chat
groups currently taking place
You can link in your
slideshare into your
     Tweetchat
       #HPM
Twitterchat linked me
         to:
1. Solid folks in Hospice and Palliative Care
2. Host the #HPM on occasion
3. Used research to help my client presenting to local
Hospice
4. Placed their views on Slideshare
5. Currently working on three projects with folks
from around the world.
Twitter Basics
Make sure you are linking your website to
your Twitter Page. It’s part of your Bio
I would not suggest you link your Twitter to
your Facebook/LInked In.
Might link Twitter to your Professional
Facebook page.
Facebook was designed for
        Friends
Linked In was designed for Professionals
Evan Williams TED Presentation
Twitter is a Different Culture
Your Twitter Bio Needs to reflect the
             difference
Short & Sweet
Reflects why you bring value
Creative/show your personality
Tell folks what you do
Reveal something person~not too personal
Measure your results
Klout
Twitalyzer
Tweetreach
Thank you!

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