The presentation summarizes the branding and communication strategy for SISCO Bank. It outlines the objectives of creating a new logo that represents the bank's cooperative philosophy and promises easy accessibility. It then shows the implementation of the logo across various materials like signage, stationery and ATM cards. The presentation also includes a mother communication theme and marketing plan with timelines. It concludes with cost details, including one-time logo design fees and monthly retainer fees for developing campaigns and materials.

1. SISCO Bank Creative & Costing presentation BY Pradhanbros Pvt. Ltd. (Advertising Agency)

4. The logo approved SISCO Bank

6. The implementation of the logo Keeping this central idea we have implemented into the various forms Like: Signage, Stationeries, ATM card etc

7. signage

11. stationery

13. atm card design

15. The Mother communication Theme

17. service poster

20. SISCO Bank Communication Strategy & Plan

21. SISCO Bank Communication plan 2011-2012 The red box is indicative of the time/month for the start of the campaign Activity Jan Feb March Apr May June July Aug Sept Oct Nov Dec Logo Finalisation Stationeries & bank branding Hoardings placement Launch of the campaign Press ad Launch of the campaign TVC Launch of the campaign Radio Launch of the campaign Banners Launch of the campaign Posters /Leaflets

22. Costing

25. Your feedback Thank You