2. Three decades of its evolution Visionary companies built compilers and application software for local market requirement. India excels in banking- specific products. More than 300 startups in the last 4 years.
3. Last Year Fact Indian Software Product Businesses Revenue Indian Software Product Market Landscape, FY2008 Indian Software Product Companies Selling in IndiaUSD 11.7 billion Indian Software Product Companies Selling Outside IndiaUSD 40.3 billion Global Companies Selling Software Products in IndiaUSD 23.84 billion USD billion IT/ITeS sector contributed to over 5.4 per cent of India’s GDP in 2008-09, an increase from 4.8 per cent in 2007-2008 BLUE:DOMESTIC RED:EXPORT Note: * Includes overseas acquisition led revenue growth Source: Zinnov Analysis
4. Market Overview Banking, Financial Services and Insurance (BFSI) vertical continues to account for the largest share of exports at 31 per cent. Telecom vertical accounts for second-largest share of the pie at 19 per cent. Other verticals such as manufacturing, retail,mediaand healthcare are rapidly gaining pace
12. NASSCOM Initiatives National rollout of skill certification through NAC (NASSCOM Assessment of Competence) Carter of more then 1200 Firms Help in Technology Innovation. Gives Promotion and Global Exposure to Indian SME’s THEME THIS YEAR: “Survival & Growth Strategies for Indian IT SMEs”. NAC
“Branding was not the focus because the projects were more sales driven. But with companies now having attained scale and visibility, brands have become more key,” says JayanthiBadrinath of Prayag Consulting, a firm that offers marketing consulting services to the hi-tech industry
