1. QUESTIONNAIRE FOR ACE MAGIC PROSPECT SURVEY IN
SCHOOLS & INSTITUITIONS
NAME OF THE SCHOOL #
CONCERNED PERSON #
CONTACT NUMBER #
1. Status of Ownership.
a. Ownership. b.Private Contract Basis.
2.What is the present means available with school for transportation?
a.Owned buses. b.Contract buses.
c.Owned omni vans. d.Contract omni vans.
3.How many vehicles do you own/contract for transportation.
a.3 b.4 c.5 d.6 e.More than 6.
4.What brand of vehicles do you own?
a.TaTa. b.Maruti Suzuki . c.Swaraj Mazda. d.Eicher. e.Any other.
5.How do you rate the performance or satisfaction level of present transportation mode?
a.Highly satisfied. b. satisfied.
c.Somewhat satisfied. d.Mildly dissatisfied.
e.Completely dissatisfied.
6.What is the percentage of students using owni for conveyance?
a.20 to 30 percent. b. 30 to 40 percent.
c. 40 to 50 percent. d. 50percent & above.
7. What is the percentage of students using BUS for conveyance?
a.20 to 30 percent. b. 30 to 40 percent.
c. 40 to 50 percent. d. 50 percent & above.

2. 8.How did you first discover this present conveyance mode of transportation was available
for purchase?
a.Advertising- TV,newspaper ,magazine,radio.
b.Ad in another (product)-brochure,preview.
c.Friends/Family/Some one told me about it.
d.Read a magazine article/review.
e.Saw it in the store/Browsing in store.
f.Through the mail/mail catalogue.
g.Other.
9. How many routes do you ply your business for?
10. Driving experience with present modes of transportation
a. Under 1 b. 1-6 months
c. 6 months to 1 year d. 1-2 years
e. 3 years or more
11. Maintenance cost per month
a. ,RS.400 b. RS.400-600 c. RS. 600 above
12. Type of tyre used
a. Radial b. Extra rubber c. Other
13. Tyre change period
a. 5 months b. 6 months c. More than 6 months
14. Fully built structure over a half built at an extra cost
a. Least interested b. Interested c. Very much interested
15. Market price of your existing vehicle:

3. 16. Do you have awareness about tat a ace magic?
1.Yes 2. No
17. Based on the description, how interested would you be in buying this new [product/service] if priced within
your budget?
a. Not at all interested b. Not very interested
c. Not sure d. Somewhat interested
e. Very much interested
18. Which of the following best describes your need for this product?
a. I really need this product because nothing else can solve my problem
b. This is a minor improvement over what I currently use
c. Looks okay but is about the same as what I'm using now.
d. My current product would serve me better.
e. I am not at all interested in this product.
19. Below are a list of features that are part of the product.
How important is each fea ture to you? please rank accordingly.
a. Price b. Comfort
c. Safety d. Style
e. Fuel efficiency f. Resale value
g. Maintenance cost h. Warranty
20. What is the most import ant attribute that you would be looking for before going for a purchase?
21. If all the factors remains same then you will go for which of the following brands?
a. T ata b. Mahindra n Mahindra c.other