The year of mobile is here and if your business isn't considering mobile in your marketing then all your other efforts will suffer as a result. This presentation guides you through how a small business owner can make their business mobile friendly.
2. The numbers speak for themselves: mobile use is
projected to surpass desktop use in 2015, and
that’s only one year away.
If you’re not incorporating mobile into your
marketing strategy, your other marketing efforts
will suffer.
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4. If you do only one thing on this list, make it this
one because it is central to all your mobile
marketing efforts. Hopefully you are ahead of
the game here and have already made your
website mobile-friendly. If not, this is something
that needs to take priority in your marketing.
Chances are that by now, your competition has a
mobile website and you don’t want to fall behind.
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5. There are two ways you can make your site
mobile friendly:
1. build a responsive website
2. build a separate mobile website
For more on these options and which you should choose, click here.
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6. If you are a brick and mortar business, chances
are that someone who is visiting your website
from their mobile phone is looking for the
following information: address (or directions),
phone number, or business hours. This info
should be easy to find right away on your mobile
website.
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8. Social media is the number 1 activity that users
do on their mobile phones, and social is a top
method for reaching customers on mobile.
Therefore, social is automatically a huge part of
your mobile marketing strategy.
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9. Consider how your customers can engage with
you on social media while they are mobile. Do
you want to encourage them to check in on
FourSquare when they arrive at your store? Offer
a discount on FourSquare for those who check in.
Or maybe you want customers to instagram
photos of themselves using your product? Invite
them to do so with a hashtag, or better yet, hold
a contest for the best photo.
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11. Checking email on a mobile phone is becoming
increasingly popular. If your emails aren’t mobile
friendly, you could be missing out on reaching a
large part of your audience. Many email
newsletter providers like MailChimp will make
sure that your email is mobile-friendly. Test out
your email campaigns on your phone to see how
they look.
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13. If you really want to get ahead in your mobile
marketing, you can use SMS (or text message)
marketing. Customers opt in by texting a word
like “SHOP” to your designated number. Then
you can text them updates with deals, sales, and
even appointment reminders.
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14. This is a very personal and effective form of
communicating with your customers, so make
sure you follow the rules. Your customers have
to opt-in, and you have to tell them two things:
how often they will receive messages, and how
they can opt-out if they want to. Also, don’t
annoy them with tons of texts.
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15. Do you need an app?
One mobile tactic that I would advise against for small
businesses is getting an app. Unless you have a specific
service the app will offer that will provide great value to
your customers, you probably don't need one. Getting an
app developed is costly and usually does not provide
enough benefits to justify the price. Invest in a great
mobile website, and your customers will be happy.
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16. This provides you with a good start to mobilizing your
marketing for your small business. If you are looking for
someone to help you develop these ideas further to suit
your business please feel free to get in touch.
leah@prairiefoxweb.com
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